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Sales and Marketing Management  Second Part Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Making Product Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Branding Decisions: Characteristics Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
“The Marketplace (financial) value of a brand base on reputation goodwill” Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Brand Equity
Branding Strategies; Individual Vs Family Strategies Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Family Branding Strategy Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Packaging Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Labeling Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Module 4: Product Management ,[object Object]
And after we create the brand, label and packaging.
We begin Managing The Product.Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Product Life Line: Stages Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Marketing Tactics and Outcomes through The Product Life Cycle Exhibit 300.15 Page 28 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Individual Adoption Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Factors Influencing Rate of New Product Adoption Exhibit 300.16 Page 29 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Customer Profiles Exhibit 300.17 Page 29 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Diffusion Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Managing The Product Portfolio Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Product Mix Decisions
Product Line The set of products a firm targets to one general market. These products are likely to share some common features and technology characteristics or be complementary products.  They also are likely to share several elements of the marketing mix such as distribution channels. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Product Mix Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Module 5: Advertising and Promotion MARCOM !!! Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Tools of Marketing Communications Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Key Participants in Marketing Communications Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Philosophy & Practice of Integrated Marketing Communications IMC: System of management and integration elements advertising, publicity, sales, promotion, sponsorship marketing, and point of purchase communications with the result that all elements adhere to the same message.  Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Key Aspects of IMC Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Key Changes in MARCOM Practice Resulting from IMC Thrust Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Marketing Community Challenge:Enhance Brand Equity Exhibit 300.20 Page 37 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Issues determining the appropriate Mix of IMC Tools Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Managing the Marketing Communications Process  Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Advertising: 3 Basic ways to add value Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Setting Advertising Objectives Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010

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