18. Managing The Product Portfolio Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Product Mix Decisions
19. Product Line The set of products a firm targets to one general market. These products are likely to share some common features and technology characteristics or be complementary products. They also are likely to share several elements of the marketing mix such as distribution channels. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
21. Module 5: Advertising and Promotion MARCOM !!! Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
22. The Tools of Marketing Communications Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
23. Key Participants in Marketing Communications Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
24. Philosophy & Practice of Integrated Marketing Communications IMC: System of management and integration elements advertising, publicity, sales, promotion, sponsorship marketing, and point of purchase communications with the result that all elements adhere to the same message. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
25. The Key Aspects of IMC Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
26. Key Changes in MARCOM Practice Resulting from IMC Thrust Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
27. The Marketing Community Challenge:Enhance Brand Equity Exhibit 300.20 Page 37 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
28. Issues determining the appropriate Mix of IMC Tools Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
29. Managing the Marketing Communications Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
30. Advertising: 3 Basic ways to add value Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010