1. The Team
1 Cindy Chau
2 Wen Cui
3 Sylvia Lai
4 Yuan Ma
5 Qingru Shen

2. Our Presentationstream
Why and What Who How
1 Business Model 4 Empathy Map 6 Wireframes
Canvas
5 User Testing 7 Blueprints
2 Elevator Pitch
3 Heuristic
Assessment
10%

3. Why and What
Business Model Canvas
20%

4. Why and What
Elevator Pitch
For photographers of all levels who have the
desire to share and manage their work, Flickr is
an online photo management and sharing
application that helps make their photos
available to people who matter to
them--whether it be family, friends, or the
general public and strives to enable new ways
of managing photos and videos unlike Picasa,
the product gives off a professional feel and is
largely community driven.
30%

5. Why and What
Heuristic Assessment
Findable: C Credible: A
Search Design
Locate photo Help forum
Content
Controllable: B
Upload
Layout
Group photos
40%

6. Who
Empathy Map
50%

7. Who
User Testing
Hypotheses Tasks
1. The sign up function for first time Create an account
user is clear
2. User could easily browse the Find photos related to “birthday”
target content
3. It is convenient to upload photos Upload photos and group the
and manage them photos
4. It's easy for users to find their Find your friends’ accounts and
friends photo. photos
60%

8. Who
User Testing
Main Findings Recommendations
Registration process is confusing Make the sign up process into two
steps
Managing photos is not intuitive Include an icon by the side of each
label
Easy to find friends but need error Give feedback
messages
Clean design and easy to find things Maintain layout but improve the
process
70%

9. How
Wireframes
80%

10. How
Wireframes
90%

11. How
Wireframes
100%

12. Questions?
100%
Presentation Complete. Thank you!