This is a mock RFP for travel channel.

1. Mission: Impossible — Ghost Protocol
A 360° Partnership on the Edge
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

2. A Partnership on the Edge
Travel Channel. Its about what moves you.
A thrilling bust out from a Russian prison, a gasp-worthy climb up to the tallest building in the world in Dubai, and an
acrobatic fight in a state of the art multi-storey car park in Mumbai: Mission: Impossible — Ghost Protocol brings
audiences edge of your seat action, thrills and exotic locales. And just like this movie, Travel Channel captivates
view-sers’ own exciting perspectives on the world, with engaging stories that inspire, entertain and ultimately
quenches their thirst for adventure.
To drive consumers into theaters, Travel Channel is pleased to offer Paramount Pictures a series of custom on-air,
digital and local activation elements that specifically connect with their view-sers across 96 million U.S. cable. Each
element will be tailored to its program context and will drive view-sers to a sneak peak of the film in targeted
Travel Channel platforms.
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

3. A 360° Partnership on the Edge
VIP Event Screening hosted by
Anthony Bourdain
•Exclusive interview with a
talent or producer a la
“No Reservations”
On-Air Branded Entertainment
• CGI Movie Release
“Countdown Snipe”
• Where would you go?
• Travel: On Set
Digital Access
• Online
• Mobile
• Social
On-Air Sponsorship
•Anthony Bourdain’s
No Reservations
programming stack
On-Air and Digital Sweepstakes
•Mission Impossible – Travel Like Tony
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

4. CGI Ten Days “Countdown Snipe”
10 days leading to Mission: Impossible — Ghost Protocol release
Mission: Impossible — Ghost Protocol animated CGI graphic takeovers bombard various segments across Travel
Channel programming during primetime
.
9:00 PM/EP
MON
12/12
THE LAYOVER
Los Angeles
TUE
12/13
HIDDEN CITY
Florida Keys
WED
12/14
AMAZING EATS
Juicy Bites
THU
12/15
BIZARRE FOODS WITH ANDRES ZIMMERN
Puerto Rico
FRI
12/16
GHOST ADVENTURES
Sacramento Tunnels
SAT
12/17
GHOST ADVENTURES
Rolling Hills Asylum
SUN
12/18
EXTREME RVS
Extreme RVs
MON
12/17
THE LAYOVER
San Francisco
TUE
12/20
HIDDEN CITY
New Orleans
WED
12/21
AMAZING EATS
Pork-a-Palooza
Sponsor Deadline
Materials Deadline
Flight
11/01/11
11/18/11
12/12/11 – 12/21/11
Programming dates and sponsorship elements subject to change
or substitution
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

5. Custom Travel Themed Vignettes
Three weeks leading to Mission: Impossible — Ghost Protocol release
If you could go ANYWHERE in the world, where would you go?
To further promote Mission: Impossible — Ghost Protocol, Travel
Channel will create four (4) :60 second "Where would you go?”
vignettes featuring real people being asked the who, what and
why while Travel Channel suggests the where.
Each vignette will air during commercial time and include:
• (:05) opening billboard with movie logo and VO mention
• (:50) location content featured in the movie (Moscow, Dubai,
Mumbai, Seattle)
• (:05) closing billboard with movie logo and VO tagline
Production fees will apply
Production Timeline: 12 weeks
Sponsorship elements subject to change or substitution
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

6. Travel: On Set Vignettes
Three weeks leading to Mission: Impossible — Ghost Protocol release
Paramount Pictures will engage with Travel
Channel audience through :60 second short-form
vignettes of the exotic locales featured in
Mission: Impossible – Ghost Protocol.
Travel Channel will visit the movie locations and
highlight nearby hotspots for travelers to visit.
Using studio supplied film footage*, graphic
illustrations of maps, and clip photos, these
voice over-led vignettes will allow Mission:
Impossible – Ghost Protocol to link itself directly
to Travel Channel.
Each Travel: On Set vignette will air during commercial time
and feature:
• (:05) opening billboard with movie logo and VO mention
• (:50) location content featured in the movie
• (:05) closing billboard with movie logo and VO tagline
* Pending network approval of client supplied footage
Production fees will apply
Production Timeline: 10 weeks
Sponsorship elements subject to change or
substitution
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

7. Custom Programming Stack
Three days leading to Mission: Impossible — Ghost Protocol release
Continuing the excitement around the release date of
Mission: Impossible – Ghost Protocol, Travel Channel will air a
Custom Programming Stack consisting of three (3) hours, back to
back, Anthony Bourdain No Reservations content that focus
on the locations the movie takes place
• Russia - Moscow
• India - Mumbai
• UAE – Dubai
• USA – Seattle
Flight: Sunday, Dec. 18th, 09AM – 12PM
Sponsorship elements include:
•20 Enhanced Tagged Tune-ins
− :25 second promos with :05 audio/visual billboard for a total of
:30 “Brought to you by…”
− Customized to incorporate movie messaging through script
Custom programming stacks require prior ASM/Travel Channel
brand approval
Enhanced Tagged tune-ins will come out of AP time
Sponsor and Materials Deadline: 12 weeks prior to launch date
Programming dates and sponsorship elements subject to change
or substitution
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
Anthony Bourdain: No Reservations follows
Tony as he challenges himself and those around
him like never before. He’ll explore locations
chosen for their difficult political, moral, class or
philosophical aspects – revealing the communities
that live by their own set of rules. It’s a no-holdsbarred look at the different forces that have
molded, shaped and confronted them – delivered
in a way only Tony can.

8. M:i:IV – Travel Like Tony Sweeps
Five week sweepstakes (December 1 – January 4, 2012)
Mission: Impossible – Travel Like Tony Sweepstakes
To drive view-ser engagement around Mission: Impossible –
Ghost Protocol, this trivia promotion around the motion picture
locations.
How to Enter
Participants will be automatically entered for the grand prize as
they are presented with a multiple-choice question with four (4)
possible answers. To get the right answer, view-users can get a
“hint” which will link them to a visual image of the movie location
within the Travel Channel site or the film’s official site.
Participants will also have the opportunity to play an instant wingame by clicking on each game piece to uncover all three (3)
boxes. If all three reveal a matching image they win an instant
game prize.
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

9. M:i:IV – Travel Like Tony Sweeps
Five week sweepstakes (December 1 – January 4, 2012)
Sweepstakes Grand Prize
• A trip for two (2) to Dubai consisting of a round-trip airfare,
hotel accommodations for five (5) days and four (4) nights, a
spa treatment for two(2) and $2000 spending money
Instant Win Game Prizes:
• Two (2) tickets to Mission Impossible and one (1)
autographed signed Anthony Bourdain book
− 35 prizes – one (1) instant Win Game Prize awarded
per day during promotion period
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

10. M:i:IV – Travel Like Tony Sweep
A five week sweepstakes (December 1 – January 4, 2012)
Sponsorship elements include:
• :30 webdrivers promoting view-sers to go online to enter
the sweeps
− Anthony Bourdain VO
− Branded end tags
− 15x airing per week for four (4) weeks
• Online co-branded display ad units
− 728x90, 300x250, 300x125
• Brandscapeof on Sweeps hub
• Promotion on social Travel Channel media platforms
• One (1) Travel Channel’s Email Newsletter
− Mailed to over 550,000 subscribers
− A 300x250 ad unit
− Call to action to sweepstakes
Production fees will apply
Production Timeline: 12 weeks
Pending on talent and programming approval
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

11. Digital Platforms: travelchannel.com
Five week flight (December 1 – January 4, 2012)
TravelChannel.com extends Mission: Impossible – Ghost Protocol
on-air marketing initiatives onto the digital platform with packages
that contain unique online and social content that can be seamlessly
integrated
Home Page
Showcase Mission:Impossible – Ghost Protocol on the best real
estate on TravelChannel.com: the home page
• Home page takeovers
• Brandscapes
• Pushdowns
Targeted Media
Leverage Travelchannel.com’s user relationships to drive awareness
of the upcoming release of Mission:Impossible – Ghost Protocol
through targeted placements in relevant content environments
• Categories as Shows, Destinations, Travel Ideas, video
• Behavioral targeting
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

12. Digital Platforms: AB’s No Reservations
Five week flight (December 1 – January 4, 2012)
Anthony Bourdain’s No Reservations Sponsorships
Show pages offer news, episode details, and comprehensive
views into the lives of Anthony Bourdain, giving fans all they need
to know to stay updated on the Travel Channel’s current
happenings.
• Original, online-only content on the site
• Anthony Bourdain’s personal recipes and insider tips
• Behind-the-scenes videos and blogs
Destinations Sponsorships
Destination-specific sponsorship packages around
Mission:Impossible – Ghost Protocol locals reaching consumers
as they explore feature articles, photo slideshows, video content,
and interactive features specific to a city or region.
Sponsorship elements include:
• Display ad units – 728x90, 300x250, 300x600 and other large
formats available
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

13. Digital Platforms: Cross Promotion
Five week flight (December 1 – January 4, 2012)
Cross-promotion on Travel Channel’s Social Platforms
Let TravelChannel.com get the action adventure of
Mission:Impossible – Ghost Protocol in on the conversation!
Travel Channel’s very vocal fans love to participate, interact
and tell us what they think. Not only is there a significant
Travel Channel brand following on both the Facebook and
Twitter social media platforms, but our top shows have their
own Facebook fan pages and/or Twitter feeds as well,
including No Reservations, Ghost Adventures, Man v Food,
Bizarre Foods and Bert the Conqueror.
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

14. Digital Platforms
A five week flight (December 1 – January 4, 2012)
Anthony Bourdain’s No Reservations Sponsorships
Show pages offer news, episode details, and comprehensive
views into the lives of Anthony Bourdain, giving fans all they need
to know to stay updated on the Travel Channel’s current
happenings.
• Original, online-only content on the site
• Anthony Bourdain’s personal recipes and insider tips
• Behind-the-scenes videos and blogs
Destinations Sponsorships
Destination-specific sponsorship packages around
Mission:Impossible – Ghost Protocol locals reaching consumers
as they explore feature articles, photo slideshows, video content,
and interactive features specific to a city or region.
Sponsorship Elements
• Display ad units – 728x90, 300x250, 300x600 and other large
formats available
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

15. Local Activation: M:i:IV VIP Screening
VIP event screening a la “No Reservations”
Date: October 2011
Location: New York City or Los Angeles
Agenda
•Pre-screening hosted by Anthony Bourdain where he interviews one of the
producers or talent a la “No Reservations”
− Topics: Branded Entertainment – product placement; behind-thescenes relevant to travel; cultural encounters while filming
•Motion picture screening
•Cocktail reception
Guests
•VIPs in the entertainment and advertising industry
•Press
•Travel Channel hardcore fans
Pre-screening interview content featured & cross-promoted
•Travel Channel VOD
•Travelchannel.com
•Travel Channel social media platforms
•Travel Channel e-newsletter
•Opportunity to feature content on Travel Channel international properties
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446

16. Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446