June 11 Hyderabad #2 social media, GG tools
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June 11 Hyderabad #2 social media, GG tools
- 1. Social media
- 2. What is “Social Media”?
- 5. A ‘blog’ is one of 200,000,000 conversations happening this minute!
- 6. Posting & watching video < 3 minutes!
- 10. Twitter is growing Particularly internationally
- 16. Case Study iPad vs. iTampon
- 17. Pass along
- 18. Pass along Donations
- 24. >60% of the world has access to mobile phones Beneficiary Feedback My solar lamp works great!
- 25. Example: How Obama became president through social media
- 26. From this
- 27. to this…
- 28. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
- 29. Your friends will be the first to adopt your message: my cause our cause
- 30. The Biggest Word Is You!
- 31. A good message will spread. Source: David Wilcox, The Social Reporter
- 32. Your supporters need different messages and languages.
- 33. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
- 34. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 35. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
- 36. GlobalGiving Tweet : “ Intense debate going around the office about what spice should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (NYTimes): “ @GlobalGiving: Cinnamon. Very healthy.”
- 37. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 38. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
- 39. GlobalGiving Tools for donors to promote projects they love
- 41. Registries
- 42. Registries allow people to endorse/advertize combinations of projects
- 43. Gift Cards
- 44. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
- 45. Widget
- 49. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
- 54. TweetDeck
Notas del editor
- Who uses FB, Twitter, YouTube, other?
- [[update]]
- Comes to stand for more than the direct message. People associate so much with these images—well beyond the meaning of “hope” or “progress”
- Obama hesitant to use “Yes, we can” at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
- & comprehensive—he was everywhere in a COORDINATED manner. 1% of the U.S. population donated to Obama’s campaign online
- How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
- Easy to share on soc. Media sites
- $310k in ‘09
- update
- How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
- Helps manage searches, different groups of friends/followers
- Put in full url as link