1. Social media

2. What is “Social Media”?

5. A ‘blog’ is one of 200,000,000 conversations happening this minute!

6. Posting & watching video < 3 minutes!

10. Twitter is growing Particularly internationally

11. Twitter and GlobalGiving

16. Case Study iPad vs. iTampon

17. Pass along

18. Pass along  Donations

21. A good message will spread. Source: David Wilcox, The Social Reporter

22. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”

23. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20

24. GlobalGiving Tweet : “ Intense debate going around the office about what spice should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (NYTimes): “ @GlobalGiving: Cinnamon. Very healthy.”

28. >60% of the world has access to mobile phones Beneficiary Feedback My solar lamp works great!

30. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

31. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

32. GlobalGiving Tools for donors to promote projects they love

34. Registries

35. Registries allow people to endorse/advertize combinations of projects

36. Gift Cards

37. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.

38. Widget

42. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

47. TweetDeck