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Business Models for
WordPress Designers & Developers
Brian Casel
@CasJam




casjam.com/wcbos
Brian Casel                                      @CasJam




      casjam.com   freelancejam.com   themejam.com
WordPress Market Share
                                 % of all websites using a CMS          Market Share

      60
                    55%

      45


      30


              14%
      15
                                      10%
                                                                         6.2%
                              2.7%                         1.6%
          0




@CasJam                                                          w3techs.com, July 2011
Building a Business Around WordPress




           Freelance             Agency             Products




                       Hosting            Content

@CasJam
Freelancing

     • Time-based model (even if you use
       flat fees)

     • Raising rates

     • Specializing in WordPress
                                                 CodePoet.com

     • Competition a non-issue (imo)




                                           FreelanceSwitch.com

@CasJam
Freelancing: Niche Services


            WordPress Setup                  Subcontracting                 Full Service Custom
           & Theme Tweaking                Specialized Services            Web Design (with WP)


          • New to freelancing             • Focus your energy on your     • Larger budget projects.
            and/or web design                core expertise.

                                                                           • Less, longer, larger
          • Lower fees, higher             • Attract clients with higher     projects.
            quantity.                        budgets.

                                                                           • Clients are site owners.
          • Tap into themes market         • Clients are other web pro’s
            for clients.                     who “speak the language.”
                                                                           • More project management.

          • Specialize with a particular
            theme provider.



@CasJam
Agency


      • From freelancer to agency owner... From “technician” to “manager”.

      • Time-based model, multiplied by staff.

      • Superior deliverables when created by a team of specialists.

      • Look to the WordPress community for new hires.




@CasJam
Products


      • Proven market for WordPress products.

      • Revenue is detached from time...
        to an extent.

      • Avenues for scalable growth.

      • Customer support is a requirement.




@CasJam
Products: Different Ways To Sell


               Independent E-Commerce                            Marketplaces


          • Heavy competition                      • Focus on your products, not much else.


          • Extensive startup time                 • High traffic exposure.


          • The costs and profits are all yours.   • Profits are not all yours.


          • Good for building a brand              • Limited control over pricing, marketing, etc.




@CasJam
Hosting


      • Specialized WordPress web hosting.

      • Requirements: Server tech expertise, investment in infrastructure, 24/7 support.

      • Powerful recurring revenue model.




@CasJam
Content


      • Abundance of content makes the WordPress community great.

      • News, tutorials, podcasts, e-books, books...

      • Multiple revenue options: advertising, product launches, premium content

      • Significant time investment. Delayed ROI.




@CasJam
Business Models for
WordPress Designers & Developers
Brian Casel
@CasJam




casjam.com/wcbos

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Business Models for WordPress Designers & Developers

  • 1. Business Models for WordPress Designers & Developers Brian Casel @CasJam casjam.com/wcbos
  • 2. Brian Casel @CasJam casjam.com freelancejam.com themejam.com
  • 3. WordPress Market Share % of all websites using a CMS Market Share 60 55% 45 30 14% 15 10% 6.2% 2.7% 1.6% 0 @CasJam w3techs.com, July 2011
  • 4. Building a Business Around WordPress Freelance Agency Products Hosting Content @CasJam
  • 5. Freelancing • Time-based model (even if you use flat fees) • Raising rates • Specializing in WordPress CodePoet.com • Competition a non-issue (imo) FreelanceSwitch.com @CasJam
  • 6. Freelancing: Niche Services WordPress Setup Subcontracting Full Service Custom & Theme Tweaking Specialized Services Web Design (with WP) • New to freelancing • Focus your energy on your • Larger budget projects. and/or web design core expertise. • Less, longer, larger • Lower fees, higher • Attract clients with higher projects. quantity. budgets. • Clients are site owners. • Tap into themes market • Clients are other web pro’s for clients. who “speak the language.” • More project management. • Specialize with a particular theme provider. @CasJam
  • 7. Agency • From freelancer to agency owner... From “technician” to “manager”. • Time-based model, multiplied by staff. • Superior deliverables when created by a team of specialists. • Look to the WordPress community for new hires. @CasJam
  • 8. Products • Proven market for WordPress products. • Revenue is detached from time... to an extent. • Avenues for scalable growth. • Customer support is a requirement. @CasJam
  • 9. Products: Different Ways To Sell Independent E-Commerce Marketplaces • Heavy competition • Focus on your products, not much else. • Extensive startup time • High traffic exposure. • The costs and profits are all yours. • Profits are not all yours. • Good for building a brand • Limited control over pricing, marketing, etc. @CasJam
  • 10. Hosting • Specialized WordPress web hosting. • Requirements: Server tech expertise, investment in infrastructure, 24/7 support. • Powerful recurring revenue model. @CasJam
  • 11. Content • Abundance of content makes the WordPress community great. • News, tutorials, podcasts, e-books, books... • Multiple revenue options: advertising, product launches, premium content • Significant time investment. Delayed ROI. @CasJam
  • 12. Business Models for WordPress Designers & Developers Brian Casel @CasJam casjam.com/wcbos

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