Location-based services for nonprofit organizations using Foursquare, Whrrl and SCVNGR

1. Location-based Services
Location-basedOrganizations
For Non Profit
Services
@NolandHoshino, CEO and Co-founder
[B]cause media | social media communications

2. What is Location-based Service?
A location-based service (LBS) is an
information and entertainment service,
accessible with mobile devices through the
mobile network and utilizing the ability to make
use of the geographical position of the mobile
device
Reference: wikipedia.org “location-based services”

3. Why use Location-based Services?
2x
78% 94% Demographic
Younger respondents (18-
per week
at least several times
35% in the US use LBS
People who are familiar 34) are more likely to be
with LBS and used it Consider familiar with and use LBS.
LBS very
to Men have higher
somewhat familiarity.
valuable
4 out of 10
Use LBS at
least once per
USA
Consumers have the broadest adoption of
week LBS brands
Interviews were conducted online by Cross-tab Marketing Services between Dec. 13th and Dec. 22nd, 2010 among 1,500
respondents across US, UK, Germany, Canada, and Japan for Microsoft report

4. @ChadNorman
Internet marketing manager
@Blackbaud

5. Most Popular Location-based Application
Foursquare 51%
Facebook Places 4%
Gowalla 3%
Whrrl 2%
SCVNGR 2%
via SocialWayne.com and The Location Based Marketing Association

6. Location-based Services for Nonprofits
 Foursquare = Cause
Awareness and Fundraising
 Whrrl = Build Community
of Interests
 SCVNGR = Education and
Engagement

7. FOURSQUARE
Cause Awareness & Fundraising

8. Foursquare – How it works
Download Check-in to Share your Earn points Become the
app onto places experience and unlock Mayor. Unlock
phone with friends badges freebies
Foursquare is about destination and driving
people to take action

9. Foursquare.com

10. Founder of BIG LOVE
little hearts
Estrella Rosenberg
@charityestrella

15. Check-in for Charity
@JoeWaters blog
www.selfishgiving.com

17. www.brooklynmuseum.org/community/foursquare/

18. Foursquare Tips
 Call-to-action message
 Link to website
 Recruit volunteers and evangelists to add “tip” to
high-traffic locations
 Use #hashtag
 ROI (foursquare.com or valuevine.com/connect/)
 [Fundraising] Sponsors
 Social media campaign page
 Foursquare tutorials
http://www.howcast.com/users/Foursquare

19. WHRRL
Building Community

20. Whrrl – How it works
Download Check-in to Join Societies Make Earn Points
Recommendations
app onto places
phone
Whrrl is about finding social good in real
time with like-minded people.
Community is not a badge!

21. Validates Location
Pelago
90 Union St., Seattle
Oh yeah! Prove it!

22. Create Your Whrrl Story http://whrrl.com/storyEditor/create

27. Whrrl Tips
 Build your community
 Create Whrrl Societies
 Call-to-action recommendations
 Create/share Whrrl Stories
 Tag supporters
 Invite supporters to contribute
 Whrrl tutorials
http://www.youtube.com/whrrlvideo

28. SCVNGR
Education and Engagement

29. SCVNGR – How it works
sorry
Download Check-in to Share your Create Earn points
app onto places experience Challenges and unlock
phone with friends and treks badges
Go places. Do challenges. Earn points!

30. SCVNGR Challenges
Education & Engagement

31. Goal:
#1 Learn about the Urban Ecology Center
#2 Get people outside
#3 Share their experience

32. Challenge #1
Take a photo of a
nature animal Challenge #2
Find the
Camouflage
Room and
scan QR code
Challenge #3
Challenge #4 Take photo
Answer the from
following Observation
question: How Station. See
many systems solar panels
capture water?
Challenge #6
Take a hike Earn Badge!
Challenge #5 and send a
Find the Slide Splash! and cool photo
locate boat. Type in name
of the boat
YouTube: SCVNGR Trek at Urban Ecology Center

35. SCVNGR Tips
 Create creative challenges
 Educational treks
 Design badges and rewards
 ROI (SCVNGR.com)
 Social media campaign page
(optional)
 SCVNGR tutorials
http://vimeo.com/user1364902

36. Summary
 Learn the Platforms
 Determine Your Goals
 Establish Your Presence
 Customize
 Implement Compelling Stories
 Engage With Your Supporters
 Track and Measure (ROI)

37. awesome