David Lim from Everest Motivation Team speaking on Crisis Communication Strategies and Lessons From climbing Mount Everest. Copyright 2014 @ World Continuity Congress www.worldcontinuitycongress.com BCM Institute www.bcm-institute.org Read more about David Lim @ http://www.bcmpedia.org/wiki/David_Lim

1. Office@everestmotivation.com
Lessons from Everest:
Crisis Communication Strategies
By David Lim,GlobalCSP
Chief Motivation Officer, Everest Motivation Team P/L

2. The Rule of Candour
- Take the ‘ beyond reproach’
position
- State the facts, admit mistakes
- Address objections rigorously

3. The Law of Preparation
- Discover all of points of leverage
- Discover all areas of vulnerabilities
- Prepare answers and sound-bites
- Help the media help you, in word, picture or
soun

4. Intern
Senior Correspondent
Friendly
Angle
Hostile
Angle

5. The Rule of One Voice
- One spokesperson for
communicating updates in a crisis is
recommended

6. The Rule of Influence
- Seek to influence through rapport
- Gain product/project champions
- Seek multiple impressions in targeted
media

7. 1. Rule of Candour - stay beyond reproach
2. Law of Preparation - leverage the good,
manage the worst
3. Rule of Influence - seek people who can
shift public opinion by deed, word or action
5. Find opportunities in crisis
4. Rule of One Voice

8. www.everestmotivation.com
David@everestmotivation.co
m
/everestmotivation
/in/everestmotivation
David Lim, GlobalCSP, has delivered leadership and motivational keynotes in
27 countries and 56 cities; with over 70 engagements a year. Email him to find
out how you can improve your organisation’s leadership, teambuilding or
negotiation skills