BDigital Apps 2011 - MKT & MOBILE COMMERCE

1. Marketing & Mobile Commerce

2. Mr. Fernando Kanacri
| Marketing Manager
Nokia

3. NFC Technology for Partners
Fernando Kanacri
Service Marketing Manager
Nokia Iberia
@f_kanacri
3 © 2011 Nokia NFC Technology for Partners 1.0

4. What is Near Field Communication?
Wireless connectivity technology that enables simple and
secure communication between compatible devices
Works in the 13.56 MHz range and transmits data
up to 424Kbits/sec
Operates over a distance of just a few centimetres,
typically 0-4 cm
Simplifies local communication into an easy and
intuitive gesture
Typical applications are in contactless transactions, social and
local interactions
4 © 2011 Nokia NFC Technology for Partners 1.0

5. Extensive experience in NFC globally
• First to bring commercial NFC devices to market
• More than 80 trials and pilots globally (AT&T, O2, Citibank, Maxis, Visa, MasterCard)
• First to deploy commercial services (Austria, Malaysia, India)
2005 2007 2008 2011
Nokia 6131 Nokia 6212 Nokia C7 / Astound / Oro, 600, 700, 701 (Symbian)
Nokia 5140i Nokia 3220 NFC classic Nokia N9 (MeeGo)
5 © 2011 Nokia Nokia NFC Development

6. Compelling NFC Consumer Offering
Open NFC Third party apps
Discover and access Games, social media apps
services and other apps, pre-installed
Share media among friends or available for download
Connect easily to
accessories
Nokia gear Developer APIs
Several compatible SDK with NFC APIs available
fashionable accessories to developers for building
available apps
6 © 2011 Nokia NFC Technology for Partners 1.0

7. Portfolio of NFC devices
Symbian Anna Symbian Belle (Q3/Q4) MeeGo
Open NFC Open NFC Open NFC
Content Sharing Simplified UI flows Content Sharing
Easy Pairing Implicit sharing Easy Pairing
Tag Reading Performance improvements Tag Reading*
Nokia Nokia Nokia Nokia
Nokia C7 Nokia 600 700 701 XXX Nokia N9
Oro
* - SW upgrade needed
P7 P7
Confidential
7 © 2011 Nokia NFC Technology for Partners 1.0
Note! Designs, graphics and plans are subject to change

8. What can NFC do for your App?
Add value (NFC enhanced apps) vs. Create new value (NFC centric
apps)
8 © 2011 Nokia NFC Technology for Partners 1.0

9. Put tag into your
Treasure hunt game
merchandise to unlock
with tags spread
bonus content in your
around the city
game
Museum or tourist
guide: touch tags to get
more info*
Social networking app:
touch friend’s phone to Augment an interactive
connect multimedia installation
with touch
NFC App Ideas
Concert app: provide
Farm game: touch video and music
friend’s phone to samples of the band
Virtual message board: exchange virtual sheep when touching a poster
people post short texts or money
at specific, real-world
places Multiplayer board
game: touch friend’s
phone to switch turns
9 © 2011 Nokia Nokia NFC Development
/

10. Key NFC Experiences
Service Initiation Sharing
Transfer content
Start a service between any two
or an application NFC devices
Reader/writer mode Peer to peer mode
Pairing Secure NFC
Connect easily Mobile device
with other NFC is a credit card
devices and travel card
Reader mode Card emulation mode
10 © 2011 Nokia NFC Technology for Partners 1.0

11. NFC Enhanced App – Angry Birds Magic
Comes with 20 levels
• First 5 levels available for play
• Remaining 15 levels are locked
Unlock 5 levels at a time with NFC interaction
• Touch your C7 with another C7 or certain NFC
tags
More info: http://conversations.nokia.com/2011/04/19/angry-birds-magic-hatches-at-wima/
11 © 2011 Nokia NFC Technology for Partners 1.0

12. Secure NFC
• Card emulation
– Phone acts as a contactless credit/debit card
– Phone acts as a contactless travel card (in public
transport)
– Continue using existing contactless infrastructure
• Credentials and other secure information is stored
and provisioned securely (to Secure Element)
• Secure Element can be on Device, SIM card, SD
card
• Use Cases
– Mobile payment
– Ticketing Not supported in Symbian Anna/Belle
12 © 2011 Nokia NFC Technology for Partners 1.0

13. NFC Development
13 © 2011 Nokia NFC Technology for Partners 1.0

14. NFC Development Alternatives
Java ME Qt Mobility Symbian Native
Works on Series 40 and Cross-platform API. Low level control over
Symbian devices. devices’ NFC support.
Limited use of
Best flexibility and More complex, platform
smartphone features. ease of app knowledge required.
development.
14 © 2011 Nokia NFC Technology for Partners 1.0

15. NFC Developer Offering
Tools Developer HW Channel
Qt Development
Qt SDK 1.1.3 NFC Device KIT *
Qt Mobility 1.2
Nokia
– C7 with Symbian Anna
– Sample NFC Tags Store
Symbian
Development
Symbian^3 SDK 1.0
NFC plugin * available to Nokia Developer Launchpad / PRO members
Java ME
development www.developer.nokia.com/NFC
Nokia 6212 Classic NFC
SDK or Symbian^3 SDK
1.0 + NFC plugin
15 © 2011 Nokia Nokia NFC Development

16. Thank You.
Want to learn more?
http://developer.nokia.com/NFC
16 © 2011 Nokia NFC Technology for Partners 1.0