Gerd Leonhard: Futurist AppsBDigital Apps 2011:

1. Social, Local, Mobile,
Video... and the Cloud
- apps and the future of content
Gerd Leonhard
Futurist (Media & Communications)
CEO of The Futures Agency
Author & Think-Tank Leader
Circles Image via David Armano

2. mozilla.org/sopa

4. The future is already here...
Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com

5. Finally, the Global Village is real

6. Many first-time-ever issues
will need to be addressed

7. Hat tip to Kevin Kelly

8. People of the Cloud
...will expect a lot more than connectivity

9. Maybe... the End of PCs...?
EVERYTHING is about Mobile

10. Ads + Content + Apps =
!

11. Video is the next text -
and Apps are the new cable
channels

12. Content + Mobile + =

13. Telecom « Media » Telecom
Source: Mary Meeker / Kleiner Perkins on Slideshare
Cloud | Video

14. TeleMedia Futures: new roles!!!
Content (Creators, Advertisers
Publishers etc)
Device
Telcos & Makers
Operators
Search / Tech
i.e. Media 2.0
Social Networks

15. Get ready for food chain conflicts

16. Average engagement per user
Average involvement per user
Average premiums per user

17. Guess what they will do with this $35 Aakash Tablet

18. Radical Behavior Changes everywhere

19. The end of masses?
Source: thecarbonara blog

20. € 10 Devices. Soon.
The iSlate

24. The keywords
FAST. NOW.
RELEVANT. ME.
PERSONAL.
HUMAN.

25. ‘Consumers’ are leaping
- what about your business?

26. Disruption and Lubrication
is the name of the game

28. Disrupt yourself or be disrupted

29. Embrace Empowerment ;) ;(

30. Images: Source: FastCompany.com

31. Tell a good story. ALWAYS.

32. Make Sense not Noise
curation

33. Apps: Stage Experiences!!!
Source: Joseph Pine Ted Talk

34. Web-native, mobile and OTT !

35. ‘Open’ is the new default
Source: Alan Moore via Slideshare

36. Image licensed from sevensheaven.nl

37. “Becoming an open business is truly challenging”
Steve Rubel / Edelman Digital

38. Obsession with Control can be a tiny problem:)
Source: ARS

40. Fluid + Feels-Like-Free + Freemium | Upselling
+

41. Paid with Data and / or Attention

42. The problem is not the ‘pay’ - it’s the wall!
Quelle:

43. Freemium is good *but not for everyone!

44. ‘3rd party pays’ and
Branded Content will explode

45. Advertis
ing
become
s
Content
, too

46. Advertising 1.0 is unsustainable

47. Advertising = Content
Marketing = Curation
Brands = Publishers
Marketers = Storytellers
Consumers = Participants

48. Focus on RoE(ngagement) not (just) RoI

49. Be a Market-Maker *not a market-waiter ;(

50. Entrepreneurs: remember this!

51. Summary

53. Gerd.fm/freepdfs (Kindle)

54. Gerd.fm/freepdfs
Gerdtube.com