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11/04/09 BDI HubSpot Webinar - Rick Burnes - Twitter For Business
1. How to Use Twitter for Business Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes BDI Webinar – November 4, 2009
2. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 2
21. 8 Twitter’s Roles in Inbound Marketing Blogging SEO Pay-Per-Click Twitter Email Website Visitors Leads Twitter Customers
22. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 9
31. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 16
33. You Already Have the Skills 18 You Just Do It Offline Meeting people Building relationships Asking questions Answering questions Building trust Building a reputation
47. What Are Twitter Applications? 32 One telephone number, many ways to call. One Twitter handle, many ways to tweet.
48. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 33
49. Share Content With Your Network Content Rule #1: It must be useful/interesting/fun
50. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases 35
51. A Word of Caution Don’t Tweet too much about your product. NOBODY CARES. Create content that’s useful and interesting to your target personas.
60. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 41
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63. How to Track Your Funnel Track visitors. Track leads. Track customers. 46
69. Thank You! Sign up for a free trial of HubSpot: www.hubspot.com/trial/ Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes Available to answer questions anytime: www.inboundmarketing.com/forum