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Bradley Jobling Presentation - BDI 11/10/11 Healthcare Social Communications Leadership Forum

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Business Development Institute
Business Development Institute

Bradley Jobling, Consultant at Office of External Affairs, Columbia University Department of Surgery www.bdionline.com

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Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling
11/14/2011 Healthcare Social Leadership Communications Forum 2 What’s New
11/14/2011 Healthcare Social Leadership Communications Forum 3 History • Mar 2009: Facebook page • Mar 2009: Twitter account • Mar 2010: Blog • Oct 2010: YouTube Channel • Apr 2011: 13 Area FB Pages and Twitter Accounts
11/14/2011 Healthcare Social Leadership Communications Forum 4 Social Media 2.5 • Monthly Participation Guides • Blog Articles • Ask An Expert Questions • Podcasts • Monthly Analytics Reports • Site Traffic • Web Referrals • Facebook Insights • Twitter Klout • Patient Referrals
11/14/2011 Healthcare Social Leadership Communications Forum 5 Social Media 2.5 • Project Collaboration Site with Divisions • Editorial Calendar • Article Sign Off • Consents • Publishing, Posts and Tweets • Blog Syndication • 3rd Party Ask and Expert Sites
11/14/2011 Healthcare Social Leadership Communications Forum 6 Content Strategy Apps, Division Information Physician Profiles Check Lists & (Procedures, Glossary, Directions) Tools Education, Chats, FAQ, Webinars, Ask an Expert? & Clinical Trials Teleconferences, Testimonials, Ratings Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
11/14/2011 Healthcare Social Leadership Communications Forum 7 Distributed and Syndicated Division Information Physician Profiles Clinical Trials (Procedures, Glossary, Directions) Apps, Education, Chats, FAQ, Check Lists & Webinars, Ask an Expert? & Teleconferences, Testimonials, Ratings Tools Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
11/14/2011 Healthcare Social Leadership Communications Forum 8 Content Strategy
11/14/2011 Healthcare Social Leadership Communications Forum 9 Sharsheret Blog Article
11/14/2011 Healthcare Social Leadership Communications Forum 10 Sharsheret Blog Article
11/14/2011 Healthcare Social Leadership Communications Forum 11 PCAW Blog Article
11/14/2011 Healthcare Social Leadership Communications Forum 12 Traditional Marketing
11/14/2011 Healthcare Social Leadership Communications Forum 13 Social Media Marketing
11/14/2011 Healthcare Social Leadership Communications Forum 14 ECMO ICU Blog Article
11/14/2011 Healthcare Social Leadership Communications Forum 15 Connecting with Patients
11/14/2011 Healthcare Social Leadership Communications Forum 16 Professional Knowledge Sharing
11/14/2011 Healthcare Social Leadership Communications Forum 17 Connecting with Clinicians
11/14/2011 Healthcare Social Leadership Communications Forum 18 Connecting with Clinicians
11/14/2011 Healthcare Social Leadership Communications Forum 19 Rich Media CME
11/14/2011 Healthcare Social Leadership Communications Forum 20 Mobile Health Care Applications
Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling

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Bradley Jobling Presentation - BDI 11/10/11 Healthcare Social Communications Leadership Forum

  • 1. Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling
  • 2. 11/14/2011 Healthcare Social Leadership Communications Forum 2 What’s New
  • 3. 11/14/2011 Healthcare Social Leadership Communications Forum 3 History • Mar 2009: Facebook page • Mar 2009: Twitter account • Mar 2010: Blog • Oct 2010: YouTube Channel • Apr 2011: 13 Area FB Pages and Twitter Accounts
  • 4. 11/14/2011 Healthcare Social Leadership Communications Forum 4 Social Media 2.5 • Monthly Participation Guides • Blog Articles • Ask An Expert Questions • Podcasts • Monthly Analytics Reports • Site Traffic • Web Referrals • Facebook Insights • Twitter Klout • Patient Referrals
  • 5. 11/14/2011 Healthcare Social Leadership Communications Forum 5 Social Media 2.5 • Project Collaboration Site with Divisions • Editorial Calendar • Article Sign Off • Consents • Publishing, Posts and Tweets • Blog Syndication • 3rd Party Ask and Expert Sites
  • 6. 11/14/2011 Healthcare Social Leadership Communications Forum 6 Content Strategy Apps, Division Information Physician Profiles Check Lists & (Procedures, Glossary, Directions) Tools Education, Chats, FAQ, Webinars, Ask an Expert? & Clinical Trials Teleconferences, Testimonials, Ratings Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
  • 7. 11/14/2011 Healthcare Social Leadership Communications Forum 7 Distributed and Syndicated Division Information Physician Profiles Clinical Trials (Procedures, Glossary, Directions) Apps, Education, Chats, FAQ, Check Lists & Webinars, Ask an Expert? & Teleconferences, Testimonials, Ratings Tools Support Groups News, Updates, Presentations, Newsletters, Events Posts, Video, eBrochures & Podcasts Referrals & Service
  • 8. 11/14/2011 Healthcare Social Leadership Communications Forum 8 Content Strategy
  • 9. 11/14/2011 Healthcare Social Leadership Communications Forum 9 Sharsheret Blog Article
  • 10. 11/14/2011 Healthcare Social Leadership Communications Forum 10 Sharsheret Blog Article
  • 11. 11/14/2011 Healthcare Social Leadership Communications Forum 11 PCAW Blog Article
  • 12. 11/14/2011 Healthcare Social Leadership Communications Forum 12 Traditional Marketing
  • 13. 11/14/2011 Healthcare Social Leadership Communications Forum 13 Social Media Marketing
  • 14. 11/14/2011 Healthcare Social Leadership Communications Forum 14 ECMO ICU Blog Article
  • 15. 11/14/2011 Healthcare Social Leadership Communications Forum 15 Connecting with Patients
  • 16. 11/14/2011 Healthcare Social Leadership Communications Forum 16 Professional Knowledge Sharing
  • 17. 11/14/2011 Healthcare Social Leadership Communications Forum 17 Connecting with Clinicians
  • 18. 11/14/2011 Healthcare Social Leadership Communications Forum 18 Connecting with Clinicians
  • 19. 11/14/2011 Healthcare Social Leadership Communications Forum 19 Rich Media CME
  • 20. 11/14/2011 Healthcare Social Leadership Communications Forum 20 Mobile Health Care Applications
  • 21. Bradley W. Jobling Social Media Columbia University Department of Surgery www.columbiasurgery.org www.linkedin.com/in/bradleyjobling