A Journey from Content to Commerce - BDI 5/22 Social Media Marketing Forum for Beauty and Fashion

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Presentation: A Journey from Content to Commerce Presented by: Tarra Del Chiaro, Social Media Director, Guess? Watches / Sequel International How GUESS Watches built a global network of influencers to help tell their story and inspire the consumer journey towards purchase.

Empresariales

A Journey From Content to Commerce
How GUESS Watches built a global network of influencers
to help tell their story and inspire the consumer
journey towards purchase.

Netherlands Canada S Korea UK
Argentina
Spain
One to Watch: Global Blogger Search
An international open call for fashion savvy content creators

GUESS Access Blog
Global Fashion Destination

Malliha: GUESS Access Blogger, Artist & Dreamer

Face2Face: Exclusive Video Series
Actual Fans Contributing Their Own Voice

GUESSWatches.com
Integration of Content and Product

Blogger Events
Integrating digital into physical

THE RIGHT CONTENT:
• Attracts a new audience
• Increases clicks and site visitors
• Creates ‘stickiness’ with increased time on site, pages
per view, return visits
• Drives the consumer down the path to purchase

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