SlideShare una empresa de Scribd logo
1 de 20
@dosomething
Snapchat
LET’S DO SOMETHING ABOUT
@dosomething
Any cause, anytime, anywhere.
@dosomething
We have 2.6 million members
@dosomething
Love Letters
@dosomething
PART ONE What Is It?
PART TWO Why Should I Care?
PART THREE What DS.org Does With It
PART FOUR How DS.org Built It
PART FIVE What You Should Do With It
@dosomething
PART ONE
What Is It?
@dosomething
Love Letters
@dosomething
PART TWO
Why Should I Care?
@dosomething
30 MILLION
ACTIVE USERS IN THE UNITED STATES
@dosomething
32% OF TEENS
ARE USING IT
and 46% of 18 year olds!
@dosomething
1% OF MARKETERS
ARE ADVERTISING THROUGH IT
it isn’t saturated yet!
@dosomething
PART THREE
What DS.org Does With It
@dosomething
Stupid Cupid
Cause
Love Letters
Call to Action
Integrated mobile choose
your own adventure
@dosomething
PART FOUR
How DS.org Built It
@dosomething
How We Built It
Tribe Acquisition
■ Internet celebrities have klout
Social Pushes
■ Ask them and they will come (if
there’s a good reason)
Word Of Mouth
■ Build something people WANT
to share
@dosomething
@dosomething
@dosomething
PART FIVE
What You Should Do With It
@dosomething
Reach Young People
■ Develop personality for brand
■ Consistent and constant messaging
Metrics Matter
■ Determine what you’re measuring
■ Build strategy around metrics
Respect The Medium
■ Snaps are fleeting
■ Be careful with screencapping
@dosomething
cstowell@dosomething.org @dosomething
QUESTIONS?
Contact me!

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