The WSJ Digital Network leverages social media across multiple platforms to engage audiences and drive traffic. They have over 100 Twitter feeds with 650,000 followers that provide breaking news. Their Facebook pages have over 180,000 followers and generate discussions. They also have active communities on WSJ.com and integrate social content and advertising throughout their digital properties. This allows them to grow engaged audiences across social media.

1. How the WSJ Digital Network
leverages social media
Financial Services Social Communications: Case Studies & Roundtables
November 18th, 2010
Mark Fishkin
@MFinMedia

2. The WSJ Digital Network on Twitter
• Over 100 feeds
• Manual and automated
• Breaking news in real-time
• 650,000+ followers
WSJ.com Journal Community front page
• Bloggers, journalists,
regions, subjects
• @WSJNY
• @pkafka

3. Twitter Editorial Integration
• Content Modules
throughout WSJ.com

4. Twitter Ad Integration
• Surrounding tweets
during our D Event

5. The WSJ Digital Network on Facebook
• 25+ pages
• 180,000+ followers
• Posts with 50+
comments are commoncomments are common
• Custom “news” tab
experience

6. The WSJ Digital Network on Facebook
• WSJ NewsHound Quiz
• New Quiz Weekly

7. Facebook on The WSJ Digital Network
• Facebook “Like”

8. Facebook Like has had a massive effect
on referral traffic to WSJ.com
* Does not include blogs ** Search engine traffic averages 6.1M PVs per month.

9. Our Growing WSJDN Communities Allows Users to
Engage and Discuss the Hottest Topics
Over 145,000 members
Growing 3% per month
Over 185,000 members
150k+ Comments/month

10. Why Leverage the Journal Community?
• Members Use Real Names
• High-Level Discussions
• Real-time Polling
• Interaction with WSJ Editors• Interaction with WSJ Editors
• Monitored Contributions
• Questions and Answers
• Home Page Exposure
• Custom Advertising Solutions

11. WSJ on foursquare
• Foursquare integration
within Greater NY Section
• 46,000+ friends

12. WSJ on foursquare

13. Thank you! Enjoy the day!
Financial Services Social Communications: Case Studies & Roundtables
November 18th, 2010
Mark Fishkin
@MFinMedia