Case Study: Connecting with A Billion Customers, One Person at a Time Presented by: Bill Cox, Senior Director, Communications, Microsoft Corp. More than a billion people around the globe rely on Microsoft Windows to drive their computing experience. Microsoft launched its most recent version, Windows 7, to critical acclaim and buzz heard around the world. Bill will share insights on how Microsoft used the social graph to connect one person at a time with customers and key influencers. www.bdionline.com

1. Connecting with a
billion customers,
one person at a time
Bill Cox
Senior Director, Communications
Microsoft Corp.
@billcox

2. Connecting with a
billion customers,
one person at a time
Bill Cox
Senior Director, Communications
Microsoft Corp.
@billcox

5. 5 Lessons Learned
while connecting with 1 billion people
1. Transparency breeds trust.

6. 5 Lessons Learned
while connecting with 1 billion people
2. When you can, go direct.

7. 5 Lessons Learned
while connecting with 1 billion people
3. Engagement is a
two-way street.

8. 5 Lessons Learned
while connecting with 1 billion people
4. Your mavens can
make you or break you.

9. 5 Lessons Learned
while connecting with 1 billion people
5. The bigger the company,
the more personality matters.

10. 5 Lessons Learned
while connecting with 1 billion people
1. Transparency breeds trust.
2. When you can, go direct
3. Engagement is a two-way street
4. Your mavens can make you or break you
5. The bigger your company, the more personality
matters

11. www.windowsteamblog.com
billcox@microsoft.com
@billcox