Case Study: PerkStreet on Pinterest: Banking on Visual Social Media Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial Who says banking is boring? Using contests and collaborative boards, PerkStreet is engaging a community of smart spenders and helping to spread the word that personal finance can be fun. Follow them at pinterest.com/perkstreet www.bdionline.com

1. PerkStreet on Pinterest:
Banking on Visual Social Media
Case Studies by Quarter
Jennifer Spencer, PerkStreet Financial

2. A little about us

3. First quarter 2012
• Not a lot of examples to follow yet.
• Marketers just starting to talk about brand use.
• How can we use this?

4. TEST: Collaboration board: Stuff I Didn’t Buy.
LESSON: Not easy to carry out with current constructs.
TRY THIS: Guest curator or a handful of guest curators.

5. Second quarter 2012
• Updated the blog – more images and “Pin This”
in share tools on each post to make content
pinnable
• Pinned more content – a mix of things aligned
with our brand and from our brand
• Learned that contests are tough

6. TEST: Contest: Frugal Foodies.
LESSON: Contests are hard.
TRY THIS: Sweepstakes if you can.

7. This quarter
• 5th highest driver of traffic to our site
• TEST: Boards that complement blog posts
• TEST: Another contest (we will triumph!)

8. Let’s Chat
Follow PerkStreet:
pinterest.com/perkstreet
@perkstreet
Follow me (not in a creepy way):
pinterest.com/jennalyns
@jennalyns
linkedin.com/in/jennalyns