Presentation: Content Development in a Digital World
Presented by: Steven Copertino, Director, US Digital Marketing & Social Media, KPMG LLP
In this new culture of information consumption across multiple channels, it’s about delivering the right content, to the right user, in the right way at the right time. It’s essential to be present across all relevant channels and mediums. To succeed, we must transform the way we develop & distribute content.
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Content Development in a Digital World - BDI 12/10/13 Social Media Marketing for Professional Services Leadership Forum
1. Content
Development in a
Digital World
Prepared by Steve Copertino,
Director of Digital Marketing & Social Media for KPMG LLP
for the Business Development Institute
December, 2013
18. Appendix
This presentation represents the views of the author(s) only, and does not necessarily represent the views or professional advice of KPMG LLP.