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Capturing the Heart
                      of the Social
                       Consumer

                            BJ Emerson
                           VP Technology
                            Tasti D-Lite

                           @bj_emerson
                            @tastidlite

© Tasti D-Lite, LLC 2007                   1
Courtesy Home Box Office
Tasti D-Lite
Social Media Milestones




Mashable’s            Foursquare                                           SNAP
 Top 40
                                                   QSR Applied
 Brands
                   “Nearby Specials”               Technology          Launch Partner
on Twitter          Launch Partner                   Award             and Case Study




                Twitter           TastiRewards                             Google “Offers”
                                                      RSPA RetailNow
             Business 101        Loyalty Program                           Launch Partner
                                                        Innovative
              Case Study             Launch              Solutions
                                                          Award
1. Listen to them.




                     4
2. Reward them.
3. Celebrate with them.




                          13
“I saw that I had become mayor and so I
excitedly told the cashier as I did a little
dance.”                         -Briana S.




                                               14
15
16
4. Organize them.




                    17
18
Thank You
  Email: bemerson@tastidlite.com
Twitter: @tastidlite or @BJ_Emerson




                                      19

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Tasti D Lite Presentation - BDI 7/20/11 The Social Customer Leadership Forum

  • 1. Capturing the Heart of the Social Consumer BJ Emerson VP Technology Tasti D-Lite @bj_emerson @tastidlite © Tasti D-Lite, LLC 2007 1
  • 3. Tasti D-Lite Social Media Milestones Mashable’s Foursquare SNAP Top 40 QSR Applied Brands “Nearby Specials” Technology Launch Partner on Twitter Launch Partner Award and Case Study Twitter TastiRewards Google “Offers” RSPA RetailNow Business 101 Loyalty Program Launch Partner Innovative Case Study Launch Solutions Award
  • 4. 1. Listen to them. 4
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13. 3. Celebrate with them. 13
  • 14. “I saw that I had become mayor and so I excitedly told the cashier as I did a little dance.” -Briana S. 14
  • 15. 15
  • 16. 16
  • 18. 18
  • 19. Thank You Email: bemerson@tastidlite.com Twitter: @tastidlite or @BJ_Emerson 19