The Convergence of Traditional Branding and Talent Branding Through Social Media - BDI 5/9/13 Social Media Marketing for Law Firms Summit
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Presentation: The Convergence of Traditional Branding and Talent Branding Through Social Media Presented by: Ben Ortman, Global Accounts, LinkedIn www.bdionline.com
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The Convergence of Traditional Branding and Talent Branding Through Social Media - BDI 5/9/13 Social Media Marketing for Law Firms Summit
- 1. 5/9/2013 1 Social Media Marketing Summit for Law Firms Ben Ortman – Global Accounts Social Media Marketing Summit for Law Firms Most Popular Most Endorsed Earliest Adopter Most Connected Howard Greenstein Kevin O'Keefe Suzanne Wiener Alex Romanovich
- 2. 5/9/2013 2 Our Mission. Connect the world’s professionals to make them more productive and successful US Brazil 4M+ China Russia 75M+ 12M+ 3M+ 11M+ UK 1M+ 2M+ South Africa 800K+ Poland Canada 7M+ Mexico 4M+ Argentina 2M+ 5M+ France 4M+ Spain 2M+ Germany 4M+ Italy India 19M+ Indonesia 1.5M+ Vietnam 500K + Australia Japan 800K + 1M+ Nigeria Ukraine 500K+ Middle East 6M+ Turkey 2M+ Global Expansion 225,000,000+ registered members (as of May 3rd, 2013)
- 3. 5/9/2013 3 Our Vision. Create economic opportunity for every professional in the world The value we bring to our members Identity. Insights. Everywhere.
- 4. 5/9/2013 4 7 Why Members Turn to LinkedIn Identity: LinkedIn is helping members network, find, and be found 8
- 5. 5/9/2013 5 2B+Network Updates Viewed Weekly1.5M+ Professional Groups Insights: Members share and keep up with industry trends & ideas 9 Customized content, tailored to the member Like-minded people are sharing 1M+Publishers 65KWeekly Company Shares 175MCompany Follows 3.1MWeekly Member Shares
- 6. 5/9/2013 6 Influencers to follow on LinkedIn 200+ 12 27% of our unique visitors come from mobile Everywhere
- 7. 5/9/2013 7 Driving Connectivity http://inmaps.linkedinlabs.com/ What does this mean for law firms?
- 8. 5/9/2013 8 LinkedIn helps companies to… Hire Engage the world’s best passive talent Sell Engage the world’s decision makers Market Engage most effectively with professionals Law Firms are Branding, Marketing and…