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Endorsement guides 082810

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Barnaby Dorfman
Barnaby Dorfman
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International Food Blogger Conference August 27-29, 2010 Seattle, Washington Current Issues with the FTC’s Endorsement Guides Presented by Bob Schroeder Director, Northwest Regional Office Federal Trade Commission
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What Is an Endorsement? ,[object Object],[object Object]
The Revised Guides: Principal Changes ,[object Object],[object Object],[object Object]
Material Connections Between Advertisers & Endorsers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Ties -- Context Matters ,[object Object],[object Object]
Celebrity Endorsers ,[object Object],[object Object]
How Should Material Connections Be Effectively Disclosed? ,[object Object],[object Object],[object Object],[object Object],[object Object]
When Is Marketer Liable for Endorser’s Statement? ,[object Object],[object Object],[object Object]
FTC Enforcement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Points to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object]
Federal Trade Commission ,[object Object],[object Object]

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Endorsement guides 082810

  • 1. International Food Blogger Conference August 27-29, 2010 Seattle, Washington Current Issues with the FTC’s Endorsement Guides Presented by Bob Schroeder Director, Northwest Regional Office Federal Trade Commission
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