SlideShare una empresa de Scribd logo
1 de 29
Digital News Transformation:
The Story of a Print Magazine
         Going Digital



                WebMedley
                                  1
          bdotson@webmedley.com
Rather watch this
        presentation?
You can watch this video on YouTube.
It’s 22 minutes long and describes the
journey one magazine took to convert –
culturally and technically.

http://www.youtube.com/watch?v=Z0V
ebhi78VQ


                    WebMedley
                                      2
              bdotson@webmedley.com
Agenda
• What we know about most print
  publications
• What readers, advertisers, and publishers
  want
• Story of change
• How you can meet the needs while making
  more money
• Resources required


                      WebMedley
                                              3
                bdotson@webmedley.com
WebMedley
                        4
bdotson@webmedley.com
News from Digital Devices
Growing and Growing



  •2nd only to local TV and set to
  eclipse it
  •17% growth last year




                            WebMedley
                                              5
                      bdotson@webmedley.com
Reader Expectations

• Content available on any device
• Ability to share content quickly and
 easily
• Content is time stamped but not
 time-bound
• Ability to comment
• Easy to find what I want
                     WebMedley
                                         6
               bdotson@webmedley.com
Advertiser Expectations

•   Reports on views, clicks, and more
•   IAB ad sizes & types
•   Ads across properties
•   Contracts and spot buys
•   Social interaction



                       WebMedley
                                         7
                 bdotson@webmedley.com
Publisher Needs

• Easy and fast to update content
• Same with ads
• Help selling digital – from pitch to
  close
• No technical lock in to the partner
  provider


                     WebMedley
                                         8
               bdotson@webmedley.com
Unstated Needs from all Three

• Hold my hand with this stuff, I don’t
  want to be embarrassed
• I want it all for a low price
• You better be trustworthy




                     WebMedley
                                          9
               bdotson@webmedley.com
Simplify and Choose
•The Web can be a confusing place.
   •Don’t know which tool to use?
   •How do you know if your provider is honest?
   •The lack of results using in-house teams and/or solo contractors.
   •The digital marketing learning curve is too steep to climb alone.

Who are these guys?
  WebMedley helps clients build a digital plan, determine how
  progress is measured, and grow revenue & traffic. Referrals are
  our #1 source of new business.



                                WebMedley
                                                                  10
                          bdotson@webmedley.com
Our footprint




Clients are coast-to-coast…and then some!
                    WebMedley
                                            11
              bdotson@webmedley.com
WebMedley
                        12
bdotson@webmedley.com
They told us
•    They want to have a mobile presence

•    Need improvements in:
1.   Site optimization
2.   Search on the site
3.   Ads appearing in mobile
4.   Develop related sites/assets

•    Consulting:
1.   Review the products
2.   Monthly meetings
3.   Quarterly Training sessions
4.   Revenue generating ideas-methods
5.   Digital marketing materials
6.   Presentations to key clients


                                          WebMedley
                                                            13
                                    bdotson@webmedley.com
Hurdles?
We Can Jump These


•Culture and History
•Investing in disruption and risking capital
•Journalist relations
•Confusing metrics and constant changes in digital
•Paywall trend?
•Aggregation?

                    Everyone                  „s Change


                            WebMedley
                                                          14
                      bdotson@webmedley.com
What‟s the right model?
                             Solo Contractor
                           •Pro
                                  •   Low Cost
                                  •   Either beginner or
                                      expert
                           •Cons
                               •      Reliability
                               •      Limited skill set
                               •      Risk
                               •      Lack of results

  Digital Partner:                                                 In House:
•Middle Cost                                               •   High cost- 3 min. Staff –
•Must adhere to the deal                                       Graphics, Webmaster,
•Required to stay up to                                        and Sales manager-
speed on the trends.                    Do                     $145K Salaries
•Has dedicated account
planner                               Nothing?             •
                                                           •
                                                               Politics/ HR
                                                               Stagnation of skills
•Possible revenue share




                                 WebMedley
                                                                                       15
                           bdotson@webmedley.com
Partnership
                                  View




TLR DIGITAL
          WebMedley
                                    16
    bdotson@webmedley.com
Ad Rates &
Analytics                                •   Based upon your
                                             current traffic
                                             trends, we …...

                                         •   We suggest you
                                             remain at a “niche
                                             pub” flat rate for
                                             now.
 There’s a great screenshot
 Of site traffic, but we can’t           •   Review a new rate
                                             structure in 6 months
      Show it in a public                    after…...

        presentation!!!                  •   Experiment with
                                             CPA payments




                       WebMedley
                                                            17
                 bdotson@webmedley.com
Example: Video Ads

• Forecasted 47% increase in video ad
  expenditure in 2012
• 84% who didn‟t use video ads in 2011
  will in 2012
• And more…
Website
                                 Conversion
                    • Converting your site to a new
                      CMS will improve your
                      foundation, traffic potential
                      and allows for a better mobile
                      experience and publishing
                      platform moving forward.

                    • It could also give you more
                      capability for video, blogs, & to
                      increase social engagement.
                      This will lead to more articles
                      being indexed in search and
                      shared through social media.




      WebMedley
                                                 19
bdotson@webmedley.com
WebMedley
                        20
bdotson@webmedley.com
Flipboard +

                        Able to
                        syndicate
                        across the web
                        and devices




      WebMedley
                                      21
bdotson@webmedley.com
Email
                                    marketing
                        • Email is still a very strong way to
                          promote a brand and have
                          people engage with it on a
                          consistent basis.

                        • We can help increase your
                          database through quarterly
                          promotions that make sense for
                          your publication and
                          subscribers.

                        • Design and implement
                          templates, campaign strategies
                          that will create more efficiency
                          & analytics for you and the
                          advertisers.




      WebMedley
                                                       22
bdotson@webmedley.com
Social media




      WebMedley
                                 23
bdotson@webmedley.com
WebMedley
                        24
bdotson@webmedley.com
Next Steps for Them

•   Foundation is set
•   Mobile viewers
•   Ad presentations and special offers
•   Measure and tweak




                       WebMedley
                                          25
                 bdotson@webmedley.com
Mobile
                            Options
                        •   You may choose
                            to have a “plug
                            in” view of your
                            content on a
                            mobile device.




                        •   Or you may
                            choose to have
                            a design that is
                            more like the
                            home page of
                            your sites.

      WebMedley
                                           26
bdotson@webmedley.com
Digital
  Flowchart




     Hosting




      WebMedley
                        27
bdotson@webmedley.com
Our Services & Pricing structure

                                                                                  Digital Partnership- Long term
                                                                                  contract. True consulting ongoing
 Non Contract work- service task lists;                                           basis, monthly
                                          Smaller budget contract work.
 Editing sites, basic graphic design                                              maintenance, meetings, Training, p
                                          Larger Tasks: Converting sites, turn
 work, hosting. Hourly fees. No agency                                            resenting ideas on top of all
                                          key training, hourly or retainer
 interaction with production team.                                                necessary design work for all digital
                                          contracts for social media, online
                                          mkt, & designs. Minimal agency          platforms. Full access to agency
                                          interaction with production team.       team on your account.




$0                  $500/ mo.                                            < $2,500/ mo.            > $2,500+/ mo.

                                                Retainer Averages




                                                    WebMedley
                                                                                                                 28
                                              bdotson@webmedley.com
Want to know more?

To learn more about the
benefits of migrating to a
modern platform with a
partner who understands
publishing:
Call Bill Dotson 859 361 4464
Or
bdotson@webmedley.com
                      WebMedley
                                        29
                bdotson@webmedley.com

Más contenido relacionado

Destacado

Cartaz para colónia de férias.nee
Cartaz para colónia de férias.neeCartaz para colónia de férias.nee
Cartaz para colónia de férias.neeSofia Cabral
 
IFSC SJ - Grupo de estudos em rádio definido por software
IFSC SJ - Grupo de estudos em rádio definido por softwareIFSC SJ - Grupo de estudos em rádio definido por software
IFSC SJ - Grupo de estudos em rádio definido por softwareRamon Mayor Martins
 
Решение задач нравственно-патриотического воспитания в музыкально-художествен...
Решение задач нравственно-патриотического воспитания в музыкально-художествен...Решение задач нравственно-патриотического воспитания в музыкально-художествен...
Решение задач нравственно-патриотического воспитания в музыкально-художествен...shahtyorsk-mk
 
Questionnaire Results - CD Cover
Questionnaire Results -  CD CoverQuestionnaire Results -  CD Cover
Questionnaire Results - CD Coversparklemedia
 
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?william becker
 
20161129 EIKEN. Industrias Creativas y Política de Clusters
20161129 EIKEN. Industrias Creativas y Política de Clusters20161129 EIKEN. Industrias Creativas y Política de Clusters
20161129 EIKEN. Industrias Creativas y Política de ClustersEiken Cluster
 
Masterwatt-Catalogus-2016_lt
Masterwatt-Catalogus-2016_ltMasterwatt-Catalogus-2016_lt
Masterwatt-Catalogus-2016_ltRoelAlblas
 
Information retrieval
Information retrievalInformation retrieval
Information retrievalFraboni Ec
 
Портфолио ДОО №12 "Аленький цветочек"
Портфолио ДОО №12 "Аленький цветочек"Портфолио ДОО №12 "Аленький цветочек"
Портфолио ДОО №12 "Аленький цветочек"mk-shahtersk
 
Bab iii electoral systems
Bab iii electoral systemsBab iii electoral systems
Bab iii electoral systemsMuhammad Salim
 
10. morfologi gigi permanent rahang bawah
10. morfologi gigi permanent rahang bawah10. morfologi gigi permanent rahang bawah
10. morfologi gigi permanent rahang bawahhasril hasanuddin
 
NXP MIFARE Webinar: Complement Use Cases With Mobiles And Wearables
NXP MIFARE Webinar: Complement Use Cases With Mobiles And WearablesNXP MIFARE Webinar: Complement Use Cases With Mobiles And Wearables
NXP MIFARE Webinar: Complement Use Cases With Mobiles And WearablesNXP MIFARE Team
 

Destacado (15)

Cartaz para colónia de férias.nee
Cartaz para colónia de férias.neeCartaz para colónia de férias.nee
Cartaz para colónia de férias.nee
 
IFSC SJ - Grupo de estudos em rádio definido por software
IFSC SJ - Grupo de estudos em rádio definido por softwareIFSC SJ - Grupo de estudos em rádio definido por software
IFSC SJ - Grupo de estudos em rádio definido por software
 
Решение задач нравственно-патриотического воспитания в музыкально-художествен...
Решение задач нравственно-патриотического воспитания в музыкально-художествен...Решение задач нравственно-патриотического воспитания в музыкально-художествен...
Решение задач нравственно-патриотического воспитания в музыкально-художествен...
 
Questionnaire Results - CD Cover
Questionnaire Results -  CD CoverQuestionnaire Results -  CD Cover
Questionnaire Results - CD Cover
 
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
 
20161129 EIKEN. Industrias Creativas y Política de Clusters
20161129 EIKEN. Industrias Creativas y Política de Clusters20161129 EIKEN. Industrias Creativas y Política de Clusters
20161129 EIKEN. Industrias Creativas y Política de Clusters
 
Masterwatt-Catalogus-2016_lt
Masterwatt-Catalogus-2016_ltMasterwatt-Catalogus-2016_lt
Masterwatt-Catalogus-2016_lt
 
Information retrieval
Information retrievalInformation retrieval
Information retrieval
 
Портфолио ДОО №12 "Аленький цветочек"
Портфолио ДОО №12 "Аленький цветочек"Портфолио ДОО №12 "Аленький цветочек"
Портфолио ДОО №12 "Аленький цветочек"
 
Bab iii electoral systems
Bab iii electoral systemsBab iii electoral systems
Bab iii electoral systems
 
Landscapes
LandscapesLandscapes
Landscapes
 
Gcc vs scc
Gcc vs sccGcc vs scc
Gcc vs scc
 
10. morfologi gigi permanent rahang bawah
10. morfologi gigi permanent rahang bawah10. morfologi gigi permanent rahang bawah
10. morfologi gigi permanent rahang bawah
 
Earth's Natural Resources
Earth's Natural ResourcesEarth's Natural Resources
Earth's Natural Resources
 
NXP MIFARE Webinar: Complement Use Cases With Mobiles And Wearables
NXP MIFARE Webinar: Complement Use Cases With Mobiles And WearablesNXP MIFARE Webinar: Complement Use Cases With Mobiles And Wearables
NXP MIFARE Webinar: Complement Use Cases With Mobiles And Wearables
 

Similar a Transformation from Print to Digital

Reocon social media power of lead generation_1-29-2012
Reocon social media power of lead generation_1-29-2012Reocon social media power of lead generation_1-29-2012
Reocon social media power of lead generation_1-29-2012Ken Blevins
 
Innovation Showcase: Shoestring Pitch
Innovation Showcase: Shoestring PitchInnovation Showcase: Shoestring Pitch
Innovation Showcase: Shoestring PitchJoshua Simmons
 
Steve Mezak (IT Spring 2013)
Steve Mezak (IT Spring 2013)Steve Mezak (IT Spring 2013)
Steve Mezak (IT Spring 2013)Sergey Gruzer
 
Tell Them What They Want to Hear
Tell Them What They Want to HearTell Them What They Want to Hear
Tell Them What They Want to HearDemandbase
 
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Your Website. What's Possible and What Should You Strive to Achieve? A Case S...
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
 
B2B Marketing Best Practices that Need to Die
B2B Marketing Best Practices that Need to DieB2B Marketing Best Practices that Need to Die
B2B Marketing Best Practices that Need to DietheBATstudio
 
OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...
OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...
OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...Theresa
 
Digital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff Howard Digital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff Howard BDO IT Solutions
 
Digital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff HowardDigital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff HowardKatie Elliott
 
Developing the Ultimate Demand Gen Website
Developing the Ultimate Demand Gen WebsiteDeveloping the Ultimate Demand Gen Website
Developing the Ultimate Demand Gen WebsiteDigital Reach
 
Aiimi Business Overview Dec 2010
Aiimi Business Overview Dec 2010Aiimi Business Overview Dec 2010
Aiimi Business Overview Dec 2010damian_85
 
AICPA PSTECH - CPA Relationships & Cloud Panel
AICPA PSTECH - CPA Relationships & Cloud PanelAICPA PSTECH - CPA Relationships & Cloud Panel
AICPA PSTECH - CPA Relationships & Cloud PanelTom Hood, CPA,CITP,CGMA
 
Independent consultants working together
Independent consultants working togetherIndependent consultants working together
Independent consultants working togetherBryan Cassady
 
Insurance marketing like geico or progressive no notes
Insurance marketing like geico or progressive  no notesInsurance marketing like geico or progressive  no notes
Insurance marketing like geico or progressive no notesCarole Mahoney
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Internet Marketing Software - WordStream
 
Nouweb presenation
Nouweb   presenationNouweb   presenation
Nouweb presenationGenerate UK
 
Nouweb Launch 9th November 2011 - Reading
Nouweb Launch 9th November 2011 - ReadingNouweb Launch 9th November 2011 - Reading
Nouweb Launch 9th November 2011 - ReadingGenerate UK
 
Nouweb Launch Event - 9th November 2011 - Reading
Nouweb Launch Event - 9th November 2011 - ReadingNouweb Launch Event - 9th November 2011 - Reading
Nouweb Launch Event - 9th November 2011 - ReadingGenerate UK
 

Similar a Transformation from Print to Digital (20)

Reocon social media power of lead generation_1-29-2012
Reocon social media power of lead generation_1-29-2012Reocon social media power of lead generation_1-29-2012
Reocon social media power of lead generation_1-29-2012
 
Ngm media pack
Ngm media packNgm media pack
Ngm media pack
 
Innovation Showcase: Shoestring Pitch
Innovation Showcase: Shoestring PitchInnovation Showcase: Shoestring Pitch
Innovation Showcase: Shoestring Pitch
 
Steve Mezak (IT Spring 2013)
Steve Mezak (IT Spring 2013)Steve Mezak (IT Spring 2013)
Steve Mezak (IT Spring 2013)
 
Tell Them What They Want to Hear
Tell Them What They Want to HearTell Them What They Want to Hear
Tell Them What They Want to Hear
 
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Your Website. What's Possible and What Should You Strive to Achieve? A Case S...
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...
 
B2B Marketing Best Practices that Need to Die
B2B Marketing Best Practices that Need to DieB2B Marketing Best Practices that Need to Die
B2B Marketing Best Practices that Need to Die
 
OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...
OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...
OPA South Africa Workshops on Online Industry In SA Ben Wagner - Head of Crea...
 
Digital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff Howard Digital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff Howard
 
Digital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff HowardDigital Marketing for Small Businesses | Jeff Howard
Digital Marketing for Small Businesses | Jeff Howard
 
View - website portfolio
View - website portfolioView - website portfolio
View - website portfolio
 
Developing the Ultimate Demand Gen Website
Developing the Ultimate Demand Gen WebsiteDeveloping the Ultimate Demand Gen Website
Developing the Ultimate Demand Gen Website
 
Aiimi Business Overview Dec 2010
Aiimi Business Overview Dec 2010Aiimi Business Overview Dec 2010
Aiimi Business Overview Dec 2010
 
AICPA PSTECH - CPA Relationships & Cloud Panel
AICPA PSTECH - CPA Relationships & Cloud PanelAICPA PSTECH - CPA Relationships & Cloud Panel
AICPA PSTECH - CPA Relationships & Cloud Panel
 
Independent consultants working together
Independent consultants working togetherIndependent consultants working together
Independent consultants working together
 
Insurance marketing like geico or progressive no notes
Insurance marketing like geico or progressive  no notesInsurance marketing like geico or progressive  no notes
Insurance marketing like geico or progressive no notes
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
 
Nouweb presenation
Nouweb   presenationNouweb   presenation
Nouweb presenation
 
Nouweb Launch 9th November 2011 - Reading
Nouweb Launch 9th November 2011 - ReadingNouweb Launch 9th November 2011 - Reading
Nouweb Launch 9th November 2011 - Reading
 
Nouweb Launch Event - 9th November 2011 - Reading
Nouweb Launch Event - 9th November 2011 - ReadingNouweb Launch Event - 9th November 2011 - Reading
Nouweb Launch Event - 9th November 2011 - Reading
 

Más de WebMedley

Using LinkedIn to Grow Your Business
Using LinkedIn to Grow Your BusinessUsing LinkedIn to Grow Your Business
Using LinkedIn to Grow Your BusinessWebMedley
 
2012 Georgetown College LinkedIn Presentation
2012 Georgetown College LinkedIn Presentation2012 Georgetown College LinkedIn Presentation
2012 Georgetown College LinkedIn PresentationWebMedley
 
2011 Client Survey Summary
2011 Client Survey Summary2011 Client Survey Summary
2011 Client Survey SummaryWebMedley
 
Life Lessons - Georgetown Presentation
Life Lessons - Georgetown Presentation Life Lessons - Georgetown Presentation
Life Lessons - Georgetown Presentation WebMedley
 
Paid Ads on facebook and Twitter
Paid Ads on facebook and TwitterPaid Ads on facebook and Twitter
Paid Ads on facebook and TwitterWebMedley
 
KBMA - Social Media & the Web
KBMA - Social Media & the WebKBMA - Social Media & the Web
KBMA - Social Media & the WebWebMedley
 
ASAPS - How do I integrate social media into my practice?
ASAPS - How do I integrate social media into my practice?ASAPS - How do I integrate social media into my practice?
ASAPS - How do I integrate social media into my practice?WebMedley
 
2010 Social Media for Our Practice
2010 Social Media for Our Practice2010 Social Media for Our Practice
2010 Social Media for Our PracticeWebMedley
 
Using Social Media To Get A Job
Using Social Media To Get A JobUsing Social Media To Get A Job
Using Social Media To Get A JobWebMedley
 
How Can Social Media Fit Into My Daily Life?
How Can Social Media Fit Into My Daily Life?How Can Social Media Fit Into My Daily Life?
How Can Social Media Fit Into My Daily Life?WebMedley
 
Social Media: AI Summer Meeting
Social Media: AI Summer MeetingSocial Media: AI Summer Meeting
Social Media: AI Summer MeetingWebMedley
 
Social Media, Hiring, And You
Social Media, Hiring, And YouSocial Media, Hiring, And You
Social Media, Hiring, And YouWebMedley
 
Lead Generation on the Web
Lead Generation on the WebLead Generation on the Web
Lead Generation on the WebWebMedley
 
Technology The Net And Your Time
Technology The Net And Your TimeTechnology The Net And Your Time
Technology The Net And Your TimeWebMedley
 

Más de WebMedley (14)

Using LinkedIn to Grow Your Business
Using LinkedIn to Grow Your BusinessUsing LinkedIn to Grow Your Business
Using LinkedIn to Grow Your Business
 
2012 Georgetown College LinkedIn Presentation
2012 Georgetown College LinkedIn Presentation2012 Georgetown College LinkedIn Presentation
2012 Georgetown College LinkedIn Presentation
 
2011 Client Survey Summary
2011 Client Survey Summary2011 Client Survey Summary
2011 Client Survey Summary
 
Life Lessons - Georgetown Presentation
Life Lessons - Georgetown Presentation Life Lessons - Georgetown Presentation
Life Lessons - Georgetown Presentation
 
Paid Ads on facebook and Twitter
Paid Ads on facebook and TwitterPaid Ads on facebook and Twitter
Paid Ads on facebook and Twitter
 
KBMA - Social Media & the Web
KBMA - Social Media & the WebKBMA - Social Media & the Web
KBMA - Social Media & the Web
 
ASAPS - How do I integrate social media into my practice?
ASAPS - How do I integrate social media into my practice?ASAPS - How do I integrate social media into my practice?
ASAPS - How do I integrate social media into my practice?
 
2010 Social Media for Our Practice
2010 Social Media for Our Practice2010 Social Media for Our Practice
2010 Social Media for Our Practice
 
Using Social Media To Get A Job
Using Social Media To Get A JobUsing Social Media To Get A Job
Using Social Media To Get A Job
 
How Can Social Media Fit Into My Daily Life?
How Can Social Media Fit Into My Daily Life?How Can Social Media Fit Into My Daily Life?
How Can Social Media Fit Into My Daily Life?
 
Social Media: AI Summer Meeting
Social Media: AI Summer MeetingSocial Media: AI Summer Meeting
Social Media: AI Summer Meeting
 
Social Media, Hiring, And You
Social Media, Hiring, And YouSocial Media, Hiring, And You
Social Media, Hiring, And You
 
Lead Generation on the Web
Lead Generation on the WebLead Generation on the Web
Lead Generation on the Web
 
Technology The Net And Your Time
Technology The Net And Your TimeTechnology The Net And Your Time
Technology The Net And Your Time
 

Último

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Último (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

Transformation from Print to Digital

  • 1. Digital News Transformation: The Story of a Print Magazine Going Digital WebMedley 1 bdotson@webmedley.com
  • 2. Rather watch this presentation? You can watch this video on YouTube. It’s 22 minutes long and describes the journey one magazine took to convert – culturally and technically. http://www.youtube.com/watch?v=Z0V ebhi78VQ WebMedley 2 bdotson@webmedley.com
  • 3. Agenda • What we know about most print publications • What readers, advertisers, and publishers want • Story of change • How you can meet the needs while making more money • Resources required WebMedley 3 bdotson@webmedley.com
  • 4. WebMedley 4 bdotson@webmedley.com
  • 5. News from Digital Devices Growing and Growing •2nd only to local TV and set to eclipse it •17% growth last year WebMedley 5 bdotson@webmedley.com
  • 6. Reader Expectations • Content available on any device • Ability to share content quickly and easily • Content is time stamped but not time-bound • Ability to comment • Easy to find what I want WebMedley 6 bdotson@webmedley.com
  • 7. Advertiser Expectations • Reports on views, clicks, and more • IAB ad sizes & types • Ads across properties • Contracts and spot buys • Social interaction WebMedley 7 bdotson@webmedley.com
  • 8. Publisher Needs • Easy and fast to update content • Same with ads • Help selling digital – from pitch to close • No technical lock in to the partner provider WebMedley 8 bdotson@webmedley.com
  • 9. Unstated Needs from all Three • Hold my hand with this stuff, I don’t want to be embarrassed • I want it all for a low price • You better be trustworthy WebMedley 9 bdotson@webmedley.com
  • 10. Simplify and Choose •The Web can be a confusing place. •Don’t know which tool to use? •How do you know if your provider is honest? •The lack of results using in-house teams and/or solo contractors. •The digital marketing learning curve is too steep to climb alone. Who are these guys? WebMedley helps clients build a digital plan, determine how progress is measured, and grow revenue & traffic. Referrals are our #1 source of new business. WebMedley 10 bdotson@webmedley.com
  • 11. Our footprint Clients are coast-to-coast…and then some! WebMedley 11 bdotson@webmedley.com
  • 12. WebMedley 12 bdotson@webmedley.com
  • 13. They told us • They want to have a mobile presence • Need improvements in: 1. Site optimization 2. Search on the site 3. Ads appearing in mobile 4. Develop related sites/assets • Consulting: 1. Review the products 2. Monthly meetings 3. Quarterly Training sessions 4. Revenue generating ideas-methods 5. Digital marketing materials 6. Presentations to key clients WebMedley 13 bdotson@webmedley.com
  • 14. Hurdles? We Can Jump These •Culture and History •Investing in disruption and risking capital •Journalist relations •Confusing metrics and constant changes in digital •Paywall trend? •Aggregation? Everyone „s Change WebMedley 14 bdotson@webmedley.com
  • 15. What‟s the right model? Solo Contractor •Pro • Low Cost • Either beginner or expert •Cons • Reliability • Limited skill set • Risk • Lack of results Digital Partner: In House: •Middle Cost • High cost- 3 min. Staff – •Must adhere to the deal Graphics, Webmaster, •Required to stay up to and Sales manager- speed on the trends. Do $145K Salaries •Has dedicated account planner Nothing? • • Politics/ HR Stagnation of skills •Possible revenue share WebMedley 15 bdotson@webmedley.com
  • 16. Partnership View TLR DIGITAL WebMedley 16 bdotson@webmedley.com
  • 17. Ad Rates & Analytics • Based upon your current traffic trends, we …... • We suggest you remain at a “niche pub” flat rate for now. There’s a great screenshot Of site traffic, but we can’t • Review a new rate structure in 6 months Show it in a public after…... presentation!!! • Experiment with CPA payments WebMedley 17 bdotson@webmedley.com
  • 18. Example: Video Ads • Forecasted 47% increase in video ad expenditure in 2012 • 84% who didn‟t use video ads in 2011 will in 2012 • And more…
  • 19. Website Conversion • Converting your site to a new CMS will improve your foundation, traffic potential and allows for a better mobile experience and publishing platform moving forward. • It could also give you more capability for video, blogs, & to increase social engagement. This will lead to more articles being indexed in search and shared through social media. WebMedley 19 bdotson@webmedley.com
  • 20. WebMedley 20 bdotson@webmedley.com
  • 21. Flipboard + Able to syndicate across the web and devices WebMedley 21 bdotson@webmedley.com
  • 22. Email marketing • Email is still a very strong way to promote a brand and have people engage with it on a consistent basis. • We can help increase your database through quarterly promotions that make sense for your publication and subscribers. • Design and implement templates, campaign strategies that will create more efficiency & analytics for you and the advertisers. WebMedley 22 bdotson@webmedley.com
  • 23. Social media WebMedley 23 bdotson@webmedley.com
  • 24. WebMedley 24 bdotson@webmedley.com
  • 25. Next Steps for Them • Foundation is set • Mobile viewers • Ad presentations and special offers • Measure and tweak WebMedley 25 bdotson@webmedley.com
  • 26. Mobile Options • You may choose to have a “plug in” view of your content on a mobile device. • Or you may choose to have a design that is more like the home page of your sites. WebMedley 26 bdotson@webmedley.com
  • 27. Digital Flowchart Hosting WebMedley 27 bdotson@webmedley.com
  • 28. Our Services & Pricing structure Digital Partnership- Long term contract. True consulting ongoing Non Contract work- service task lists; basis, monthly Smaller budget contract work. Editing sites, basic graphic design maintenance, meetings, Training, p Larger Tasks: Converting sites, turn work, hosting. Hourly fees. No agency resenting ideas on top of all key training, hourly or retainer interaction with production team. necessary design work for all digital contracts for social media, online mkt, & designs. Minimal agency platforms. Full access to agency interaction with production team. team on your account. $0 $500/ mo. < $2,500/ mo. > $2,500+/ mo. Retainer Averages WebMedley 28 bdotson@webmedley.com
  • 29. Want to know more? To learn more about the benefits of migrating to a modern platform with a partner who understands publishing: Call Bill Dotson 859 361 4464 Or bdotson@webmedley.com WebMedley 29 bdotson@webmedley.com

Notas del editor

  1. There’s another cost – doing nothing
  2. http://feedproxy.google.com/~r/Techcrunch/~3/tFrCex1ptFo/
  3. This screenshot is of the old site
  4. The new site
  5. The new foundation allows for your media to be consumed on mobile devices.
  6. Use an Ad Serving SystemRemove Flash as an optionForward to FriendMinor layout changesHow many mobile viewers?
  7. Then
  8. Now