Alessendra Lariu, co-founder of SheSays, former Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.

1. THE WORK AND
GETTING TO IT
A.K.A GEt ready
for chaos+

2. GOOD NEWS:
YOU HAVE
STARTED
unlocking
IT THE
RIGHT WAY

3. @alelariu

5. SMALL + BIG -
fast nimble slow, difficult
creative halo to attract
fun space talent
SMALL - BIG +
deals with BULLY
middle NETWORK
managements DEAL WITH
“new’ account DECISION MAKERS
team

6. WHEN I STARTED...

7. WHAT WE DID

8. HOW?

9. CHOOSE ONE THING
AND DO IT REALLY WELL

10. CLOUD THE TOOLS
GROUND THE PEOPLE

11. SMART RESOUrCING
IS YOUR OTHER JOB
925

12. RETHINK MEETINGS
THEY ARE TOXIC*
DECEMBER 2010
MASS
LAUNCH

13. Hire KEY STAFF with a
diffERENT mindset
(aS WELL as DIFF SKILL SET)

14. REMIX
YOUR TEAMS

15. BRIEF TO SOLVE A PROBLEM
(NOT A MEDIA BUY )

17. FREE YOUR IDEA
(HUG ITS EXECUTION)

18. NIKON and GG

19. NURTURE CULTURE
(DON’T TRY TO CREATE IT)

20. GOOD ENOUGH
IS GOOD

21. DON’T BE AFRAID TO START SMALL Coke happiness v
(IT’S THE NEW BIG) Puma Eco bag.
Instapaper.
Levis recycle la
Doctor pepper fb
Radiohead pay w
Gmail invite only
I like it on - fb b
How many people
Burger King King
Global rich list
Livestrong wrist
Starbucks Betac

22. see saw

23. EMBRACE A NEW MODEL
“There seems to be a new model of agency
emerging an agency that understands how to
create marketing for a digital world, as
opposed to just digital marketing.
agencies that create ideas that can be
advertised as opposed to just advertising
ideas.”
FLO HEISS - DARE

24. BUT YOU CAN’T DO IT ALONE

25. obverwhelmed? pick 3
be ready for chaos, chaos is TOUGH but it is
CULTURE NURTURING in the long run

26. READS

27. READS
REWORK
by Jason Fried and David Hansson
THE BLACK SWAN
by Nassim Nicholas Taleb

28. ThNX