This document outlines key focus areas and priorities for web presence in 2013 called "giantisms". It recommends focusing on quality over quantity content to demonstrate authority. Content should be optimized for search, consumption, conversation, connection and conversion across different devices. Embracing customer feedback on social media like LinkedIn is important. Companies should claim their online expertise and be discoverable on search and social networks to broaden their reach. Usability and economizing efforts are also emphasized.

1. The view from here.
Web Presence Priorities 2013

2. As giants, our height gives us a unique
vantage point. As part of our planning for
2013, we stood around and looked as far
as we could see.

3. We came up with what we call
giantisms, small amount of words that
have a large impact. These are some of
the things we are going to focus on this
year and we wanted to share them
with you.

4. CONTENT
Content isn’t king. Quality content is.
Focus on quality over quantity to
demonstrate your authority online.

5. OPTIMIZATION
Optimize for search, sure, but don’t stop
there. Optimize for consumption,
conversation, connection and
conversion.

6. CONSUMPTION
How we consume content is changing.
Think tablets and smartphones. Think
smaller articulation. Say more with less,
say more with images.

7. PLAN TO GROW
An optimized content marketing plan is
a proven way to achieve ________(insert
goal here - raise awareness, increase
leads, increase conversions, sell more.)
Ready?

8. CONNECTIONS
In case you missed it: LinkedIn has
morphed from “That resume site” into
“The B2B LeadGen Network”.

9. LISTENING
In B2B, It’s not just about
leadgen. “Voice of the customer” has
never been so readily available,
embrace it.

10. DISCOVERY
Can someone looking for your services
and expertise find you or your company
on LinkedIn?

11. STAKE YOUR CLAIM
Claim your authorship. Demonstrate
your authority and prove your
expertise. Build your web presence
with an optimized content strategy.

12. TO BE GREAT
Integrate: Tomorrow’s greatest brands
are already driving loyalty through
wholly integrated social organizations.

13. BROADEN YOUR REACH
Explore more social networks (for your
organization) because your customers
might be spending time on Google+,
Tumblr, Instagram, Pinterest and
SlideShare.

14. USABILITY
Can I find you and interact with your
content using any device? Consumers
use a variety of connected devices to
access social media and the web.

15. ECONOMIZE
Do more with less. Analyze what you’re
measuring to gain further insight and
drive your strategy.