This case study shows how Beeby Clark+Meyler implemented a successful video distribution strategy with unconventional video seeding methods in order to drive the audience to share the content socially. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal smeyler@beebyclarkmeyler.com, 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm

1. “GE Works”
Video Distribution

2. BeebyClarkMeyler.com | @ GoBCM
• Compel time-starved business leaders to watch and share long-form,
documentary style videos about how the work of GE Healthcare and
Aviation employees impact society on a daily basis
• Videos had to reach a mass audience, as well as specific niche targets
• It is difficult to achieve a wide reach for this subject matter, as it does
not fall into the most popular online video categories of humor or music

3. BeebyClarkMeyler.com | @ GoBCM
Creative Seeding
• Concept: unconventional tactical seeding
of videos for maximum impact
• Create an unconventional criteria for
vetting and selecting media sites to
ensure uniqueness, but ladder up to the
broad and targeted demos at the same
time

4. BeebyClarkMeyler.com | @ GoBCM
• Open up seeding to apps, games,
and mobile
• Drive this finicky audience to share
the content socially

5. BeebyClarkMeyler.com | @ GoBCM
• 4 million views of the two videos!
• 22K total interactions with the videos
(click-throughs and social sharing)
• Over 6K social shares of the
videos
Facebook Likes: 2,334
Twitter Shares: 1,146
Email Shares: 1,315
LinkedIn Shares: 826
URL Shares: 711
• 5.04% click through rate (industry
benchmark is .02%)
• Videos debuted on Ad Age Viral Video
chart (December 16th, 2011)

6. BeebyClarkMeyler.com | @ GoBCM
Beeby Clark+Meyler is an award-winning interactive agency focused on
innovation in media. By this we mean the creation of new and more effective
marketing based on the consumer’s evolving interaction with, and
consumption of, media.
We design highly productive marketing programs that leverage today’s most
engaging digital media technologies to enable more brand engagement,
awareness and sales.
For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950
Visit: BeebyClarkMeyler.com
Follow: @ gobcm

7. BeebyClarkMeyler.com | @ GoBCM
Beeby Clark+Meyler is an award-winning interactive agency focused on
innovation in media. By this we mean the creation of new and more effective
marketing based on the consumer’s evolving interaction with, and
consumption of, media.
We design highly productive marketing programs that leverage today’s most
engaging digital media technologies to enable more brand engagement,
awareness and sales.
For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950
Visit: BeebyClarkMeyler.com
Follow: @ gobcm