1. EVALUATION: Question 2
How does your media product
represent particular social
groups?

2. Target Audience- Full Description
 My target audience;
 both male and female teenagers, between
and including the ages 17-25
 appreciate music other than charts hits
 attend festivals most/ each year

3. Main Image (Front Cover)
 A teenage girl aged 17-years-old
 represents the younger aged audience as they can relate to
her
 even if you are a boy you will recognise girls like the girl on
the front cover (and double page spread)
 Direct address
 captures the audiences eye/ attention and draws them into
the magazine
 Clothes
 casual denim dress and parka jacket could both be seen as a
‘mod’, of which fashion occurred in the 60’s; this is now an
‘indie’ fashion style

4. Main Image (Front Cover) cont'd
 Hair and Makeup
 the dip-dye is in keeping with current trends, especially
among my target audience (males and females at the ages
of 17-25 years)
 standard makeup illustrates because ‘Frankie Rox’ is an
ordinary girl
 Mise-en-scene
 outdoors is relevant to the winter issue which it is
 denotes mud which connotes festivals; my target audience
will regularly attend festivals and will recognise this
connection

5. Target Audience- Images
 The images of ‘Frankie Rox’ represent my target
audience because of the young girl; she is ordinary and
looks like another girl
 ‘Frankie Rox’ wants to be shown as an orthodox teenage
girl because she just wants people to concerntrate on
her music
 Images of gigs on the contents page are relatable to the
reader of the magazine because they represent what you
actually see when you are at a gig
 The gigs shown are Jake Bugg, Spector and The xx; the
reader may hopefully recognise some of these

6. Target Audience- Coverlines
 ‘Jake Bugg has seen it all and is not afraid to tell’
 relevant to the age of the target audience as Jake Bugg was
born February 28, 1994 (age 19); this is amongst the years the
audience were born
 ‘seen it all’ is an intertextual reference to one of him songs,
which the reader will hopefully pick up on
 ‘Win IOW tickets’
 Isle of Wight festival is referred to as quite an indie festival
 this ties in with the fact the target audience like going to
festivals and gives them a chance to pursue this
 ‘Pete Doherty’s Spring Plans’
 Pete Doherty is a different artists with a required taste to him;
he is not that well known. Having said this my target audience
will know who he is because they choose to listen to him
creations

7. Challenge or Support?
 The image supports dominant ideas about my
magazines target audience
 there is no instrument in the image to show, when it
comes down to it, ‘Frankie Rox’ is no better than the
reader; we are all equals
 also, with no instrument the audience does not feel
intimidated
 This challenges certain conventions of music
magazines because there is no instrument show,
but this is in a positive way because the singer
and magazine wants to reader to feel welcomed