With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.

1. TV being practical: The Future of Television From idiot box – to an smart digital screen 16, June 2010 pj | pj@beingpractical.com | www.beingpractical.com

2. Being Practical: Television – History of Innovation (till now) B&W Color TV Flat TV LCD TV LED TVs Innovation, centered majorly around hardware by manufacturers Hardware: From Television set to LED TVs in 50 Years+ TV Programming – Antenna, Cable, Satellite, IPTV External Programming – VCR, VCD, DVD, Blue Ray www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

3. Being Practical: But what next? But television isfast losing its grip on consumers mind and there is an fast shift and change of focus for the generation that was earlier hooked up on to it! For television industry some of this trends are disturbing! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

4. Being Practical: Trends in today’s World! Volume of web content & video content produced online Level of innovation on web programming v/s television In matured web markets, time spent by users on internet devices In developing markets, time spent by matured users on internet devices Users wanting to stay connected. Always! As a result, Advertiser interest to spend on Digital Media is shooting up! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

5. Being Practical: Trends in today’s World! In mature web geographies like United States, the consumer interest for television media is going down. Same trend in advanced web users in other parts of world like UK, India, South Africa, Singapore as well. Technology adopters have fast moved towards adopting and disposing trends associated with web at much faster rate than ever before. future of TV? www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

6. Being Practical: The Digital Divide So people would start to spend too much time on computer devices and staying connected to web most of the time! Who stands to Gain or Lose? Leading Desktop & Laptop Manufacturers WIN Apple, HP, Lenovo, Acer, Dell, Sony, etc PROBABLY THE DIGITAL DIVIDE HAS ALREADY STARTED! Television Manufacturers LOSE Samsung, LG, Panasonic, Toshiba, Sharp, Philips, Sony, etc www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

7. Being Practical: The Digital Divide But do not misinterpret the digital divide as between Computer Manufacturers & Television Manufacturers! the actual Digital Divide is between: Devices Connected to the Web v/s Devices Not Connected to the Web www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

8. Being Practical: But what actually is the concern? But should the television industry be worried?NOT REALLY RIGHT NOW! % of people hooked on to the Internet (<0.1%) So why should this < 0.1% population be a huge concern for Television Industry? Answer: They’re Technology Adopters % of people hooked on to the Television www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

9. Being Practical: But what actually is the concern? But if things don’t change very soon?This happen in next 5-7 years! % of people hooked on to the Internet (>15%) Because: Technology is adopted today at amuch faster pace than it was ever before. % of people hooked on to the Television www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

10. Being Practical: So is this the end? So is it the end of Television in near future? TV TV will be forced to RIP? Answer: NO! Television is a multi-billion dollar industry and existing players will not let it die, but instead fast innovate and adapt to the consumer trends & interests. www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

11. Being Practical: What will the innovation be all about? user tv connectivity personalize Innovation! However, this time focus of innovation will not be hardware. It will be user. TV of Future = User+TV Programming +Connectivity+Personalize www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

12. Being Practical: Is this the next? So, who is leading the way – Google TV or Apple TV? or Both Google and Apple have started on the right note. These are the first steps towards evolution of next generation Television. The future is big.Actually much BIG! Note that Google & Apple are still external players to the world of Television media. The race for innovation heats up when existing biggies like Sony, Samsung, LG, Panasonic, and others jump in. www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

13. Being Practical: The Future TV Future Trend #1: 1 Connectivity& Identity www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

14. Being Practical: The Future TV #1: Connectivity& Identity Look, I’m connected! 3G 4G RJ45 Televisions would have been the last candidates wanting to get connected to Web. But this shall happen soon! From Wi-Fi, WiMax, 3G, 4G and even RJ 45,expect Televisions to get all sort of connectivity options! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

15. Being Practical: The Future TV #1: Connectivity& Identity And I too have an identity. Finally! Television will have its own identity – just like the MAC Address any computing device has. Or probably an TV address that would be unique! TV’s will get an MAC Address or TV address, an IP, any identity in present world you would want to associate with a connected device! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

16. Being Practical: The Future TV Future Trend #2: 2 Personalized Streaming www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

17. Being Practical: The Future TV #2: Personalized Streaming CNN / Morning News / 8:00 AM to 9:00 AM Fox / News / 9:00 AM to 9:30 AM MTV, Music Mania 9:30 AM to 11:30 AM CNN / Talk Show / 11:30 AM to 11:45 AM BBC / Sports Update / 11:45 AM to 12:00 PM ESPN / Soccer / 12:00 PM to 1:00 PM ESPN / Cricket / 1:00 PM to 4:00 PM NatGeo / Wild Africa / 4:00 PM to 5:00 PM User MTV, Music Mania 5:00 PM to 7:00 PM Sends to his TV Device BBC / Current Affairs / 7PM to 7:15PM Blackout: Out for Drive with Friends HBO / Iron Man / 10PM to 12:30AM Create TV Streams over the web! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

18. Being Practical: The Future TV #2: Personalized Streaming Users, over the web will be able to create a list of preferences for time-slots and television shows available for themselves! User would link his onlinetelevision synchronizationaccount with the television devices he owns. So when user switches on the TV, he sees his own TV stream! Users can create TV Stream of any list of programs available live, recorded or those broadcasted prior by channels! An TV Streamcan be also synced up in parallel with user’s calendar (from Google, iPhone, or Outlook, or any other) and can be edited in real time. www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

19. Being Practical: The Future TV Future Trend #6: 3 You will not just watch TV on TV! You will watch Web! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

20. Being Practical: The Future TV #3: Watch WEB on TV Google TV is the first step in this direction, but there will be much more. Your TV Stream will contain lots more like YouTube videos, Flickr Photos, Facebook Updates, Tweets, CNN news, Slideshare presentations, and so on. Even updates from your blog on Wordpress! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

21. Being Practical: The Future TV #3: Watch WEB on TV Evolution of Personalized TV Streams! So, you can stream any website content in your TV Stream! Over a period of time, standards like RSS or XML will evolvethat would allow large as well small publishers and bloggers to publish to TV Streams. Users will just have to add the feeds to their TV Stream, Large publishers will create content or standards that will maximize experience and interactivity through your TV Stream! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

22. Being Practical: The Future TV Future Trend #3: 4 You own up your TV Stream www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

23. Being Practical: The Future TV #4: You own your TV Stream CNN / Morning News / 8:00 AM to 9:00 AM CNN / Morning News / 8:00 AM to 9:00 AM CNN / Morning News / 8:00 AM to 9:00 AM CNN / Morning News / 8:00 AM to 9:00 AM Fox / News / 9:00 AM to 9:30 AM Fox / News / 9:00 AM to 9:30 AM Fox / News / 9:00 AM to 9:30 AM Fox / News / 9:00 AM to 9:30 AM MTV, Music Mania 9:30 AM to 11:30 AM MTV, Music Mania 9:30 AM to 11:30 AM MTV, Music Mania 9:30 AM to 11:30 AM MTV, Music Mania 9:30 AM to 11:30 AM CNN / Talk Show / 11:30 AM to 11:45 AM CNN / Talk Show / 11:30 AM to 11:45 AM CNN / Talk Show / 11:30 AM to 11:45 AM CNN / Talk Show / 11:30 AM to 11:45 AM BBC / Sports Update / 11:45 AM to 12:00 PM BBC / Sports Update / 11:45 AM to 12:00 PM BBC / Sports Update / 11:45 AM to 12:00 PM BBC / Sports Update / 11:45 AM to 12:00 PM ESPN / Soccer / 12:00 PM to 1:00 PM ESPN / Soccer / 12:00 PM to 1:00 PM ESPN / Soccer / 12:00 PM to 1:00 PM ESPN / Soccer / 12:00 PM to 1:00 PM ESPN / Cricket / 1:00 PM to 4:00 PM ESPN / Cricket / 1:00 PM to 4:00 PM ESPN / Cricket / 1:00 PM to 4:00 PM ESPN / Cricket / 1:00 PM to 4:00 PM NatGeo / Wild Africa / 4:00 PM to 5:00 PM NatGeo / Wild Africa / 4:00 PM to 5:00 PM NatGeo / Wild Africa / 4:00 PM to 5:00 PM NatGeo / Wild Africa / 4:00 PM to 5:00 PM MTV, Music Mania 5:00 PM to 7:00 PM MTV, Music Mania 5:00 PM to 7:00 PM MTV, Music Mania 5:00 PM to 7:00 PM MTV, Music Mania 5:00 PM to 7:00 PM BBC / Current Affairs / 7PM to 7:15PM BBC / Current Affairs / 7PM to 7:15PM BBC / Current Affairs / 7PM to 7:15PM BBC / Current Affairs / 7PM to 7:15PM Blackout: Out for Drive with Friends Blackout: Out for Drive with Friends Blackout: Out for Drive with Friends Blackout: Out for Drive with Friends HBO / Iron Man / 10PM to 12:30AM HBO / Iron Man / 10PM to 12:30AM HBO / Iron Man / 10PM to 12:30AM HBO / Iron Man / 10PM to 12:30AM Me & My TV Stream My Dad & His TV Stream My Mom & Her TV Stream My Bro & His TV Stream www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

24. Being Practical: The Future TV #4: You own your TV Stream I Love My TV Stream I have three TV Streams – General, Music & Movies Sshhh.. Fourth one is private! Its password protected. CNN / Morning News / 8:00 AM to 9:00 AM Fox / News / 9:00 AM to 9:30 AM MTV, Music Mania 9:30 AM to 11:30 AM CNN / Talk Show / 11:30 AM to 11:45 AM BBC / Sports Update / 11:45 AM to 12:00 PM ESPN / Soccer / 12:00 PM to 1:00 PM ESPN / Cricket / 1:00 PM to 4:00 PM NatGeo / Wild Africa / 4:00 PM to 5:00 PM MTV, Music Mania 5:00 PM to 7:00 PM BBC / Current Affairs / 7PM to 7:15PM Blackout: Out for Drive with Friends HBO / Iron Man / 10PM to 12:30AM Remote Control: Like channels - I need buttons to flip through the TV streams Me & My TV Stream www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

25. Being Practical: The Future TV Future Trend #4: 5 Wherever you go, you carry your TV along! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

26. Being Practical: The Future TV #5: Carry your TV along with you! No, Not really that you carry the TV wherever you go. Wherever you go – Home, Hotel, Office and have a TV in front of you, all you do is that you simply login to your TV Stream! So you don’t carry TV anywhere, you access your TV Stream from TV Device www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

27. Being Practical: The Future TV #5: Carry your TV along with you! Watch your OWN TV STREAM where ever you Go! Login to your own TV Stream! TV @ Home TV @ Office TV @ Friend’s TV @ Hotel Me at Home Me at Office Me at Friend’s Place Me on a Vacation www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

28. Being Practical: The Future TV Future Trend #5: 6 You will not require TV to watch TV! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

29. Being Practical: The Future TV #6: Watch TV without the TV Any device capable of reading the TV Streams will let you watch a TV. Essentially you don’t require a TV to watch Television! Now you require a TV Device! Oh! Do I have to buy another device? www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

30. Being Practical: The Future TV #6: Watch TV without the TV And any ‘connected device’ can act as a TV device, just like: A TV itself Computer iPhone/iPod iPad Kindle Mobile Phone Over a period of time, Web Standards for TV Stream will develop.They will be fast adopted by existing devices through applications.! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

31. Being Practical: The Future TV Future Trend #7: 7 The Big Disruptions:Viewership, Content Producers, Advertisers and Social Influences www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

32. Being Practical: The Future TV #7: The Big Disruption for Viewership Television Channels Web Publishers v/s Television Channels will compete with every Web Publisher that is capable of publishing content to the TV stream. Television Channels will focus more on web production of its content and provide greater interactivity than ever before Television shows will be created, produced and never archived as they will be available on-demand always. Each channel will have in two mode access – regular telecast or through official TV streams from the Web www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

33. Being Practical: The Future TV #7: The Big Disruption for Content Producers For Content Producers Any one, any user or any entity can launch its own content in various media formats (video, pictures, text, etc) that can be published to user’s TV Stream Content owners or production houses can run their programs through existing television channels or enable plugging their content to TV Stream. The cost to launch a Television Channel over web that can be plugged in to a TV Stream will be significantly lower than costs involved in launching a satellite channel today. www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

34. Being Practical: The Future TV #7: The Big Disruption on Social Influences Say on Social Networks Some TV Streams might be public, allowing users to share their TV Streams with their friends on Social Networks like Facebook User’s friends will influence and also recommend programs or TV streams for him or her which would be accepted or rejected. The power to choose what to see will be driven by user and his social influence circle. Users will be able to share the feedbacks and rating various programs in TV Streams in real time across Social Networks which will encourage or discourage further viewing of such programs www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

35. Being Practical: The Future TV #7: The Big Disruption on Advertising Advertising Dynamics Like Facebook allowing Fan Page advts today; Programs & TV channels will advertise for acceptance or recommendation of its programs at all levels or applications where users creates/updates/recommends TV streams for himself or for others! Advertisers would pay higher amounts to those programs that have higher viewership within TV Streams. Otherwise too channels with higher demand will demand more advertiser money. Interestingly , web publishers with higher acceptance for its content to user TV Streams will see additional source of revenue from advertisers beyond their website revenue. New advertiser platform(s) will help monetize these additional viewership for them! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

36. Being Practical: Concluding Remarks! ~ Concluding Remarks! TV will be an digital device – connected like any other! Users will choose their programming on TV Streams and watch where they go! Simple standards that allow content to be published to TV will evolve Any connected device shall be able to provide TV experience. Dynamics of Television Industry will change. Tremendously! www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com

37. Being Practical: The Future TV Thank You Contact: pj@beingpractical.com Note: All thoughts, concepts mentioned are made in personal capacity. The author has no affiliation with Television industry as of date or had prior. All brands names mentioned are owned by respective owners. www.beingpractical.com pj@beingpractical.com copyright: beingpractical.com