Collective Identity: Lesson 3

Meditación Entretenimiento y humor

PRESSURE (1975) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Racial tensions during the 1970s & 1980s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why was Pressure made? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What examples of racism are represented in Pressure? ,[object Object],[object Object],[object Object],[object Object]

Defining collective identity ,[object Object],[object Object]

How does the theme of collective identity come across in Pressure? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Food – cultural signifier ,[object Object],[object Object]

Physical Environment ,[object Object],[object Object]

Hair and Fashion ,[object Object],[object Object]

How do you think Pressure differs from mainstream representations of black Britons?

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1 | P o p u l a r C u l t u r e a n d M e d i a POPULAR CULTURE AND MEDIA Learning Outcomes At the end of this chapter you will be able to do the following.  Define popular culture.  Identify the three major theoretical views on popular culture: Functionalist, Critical and Interpretation.  Define Interpretive Communities.  Define Class distinction.  Evaluate claims for Authenticity.  Define the 'Sleeper Curve.'  Define mass media.  Apply theories of media to US society.  Describe how perpetual discontent is used by advertisers.  Describe editorial strategies used by the media. WHAT IS POPULAR CULTURE? The idea of popular culture is one that is undoubtedly very familiar to you. You probably consume lots of media content in the form of music, tv, movies and the internet. The sociologically fascinating part about this is the ubiquity (that is, it is everywhere) of the mass media and our popular culture. Everywhere you turn you will find ads, billboards, clothing, screens of various sizes to rest your eyes on. But how often have you critically analyzed this omnipresent socializing force in your life? What meanings do people attribute to popular culture? What are the patterns to these interpretations? What effect does this powerful institution serve? These are some of the topics we’ll discuss below. But as we do, think about your favorite artist or TV show or movie and see how the concepts we’ll go over help explain its appeal to you. So, to start, we’ll need a working definition of popular culture. Popular culture refers to the aesthetic products created and sold by profit-seeking firms operating in the global entertainment market.1 You’ll notice from this definition that culture itself is designed to be sold and consumed for profit globally. This is why summer blockbusters like Battleship or the latest Transformers movie follow predictable formats that often involve clearly defined enemies (good versus evil; human versus alien, etc.), minimal dialogue (for instance Arnold Schwarzenegger as the terminator only utters 147 words in Terminator), and lots of explosions, fights and car chases. Movies designed this way will attract the largest audiences possible because the content has been simplified and translates easier to any language for the overseas markets. One thing to remember when thinking about popular culture: it is ultimately (despite how we as audiences might perceive and consume it) designed to make money. To make the most money possible means to make the sure-fire hit, the blockbuster film with uncontroversial content. The end result of which is a 2 | P o p u l a r C u l t u r e a n d M e d i a predictable and standardized formulaic product (this by the way is true of most popular culture content, not just movies). HOW WE MAKE SENSE OF POPULAR CULTURE: THEORIES There are usually two components to the study of any popular cultur.

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Genesis 1:5 And God called the light Day, and the darkness he called Night. And the evening and the morning were the first day. God. Ps 74:16. called. ver. 5, 8, 10. Ge 5:2. Ps 92:2. Ec 3:11. 10:13. 11:6. Is 41:4. 44:6. 48:12. Re 1:8, 11, 17. 2:8. 21:6. 22:13. Day, and. Ge 8:22. Ps 19:2. Is 45:7. Je 33:20. Jn 8:12. 11:9. Ro 13:13. 1 Co 3:13. 2Cor 4:6. Ep 5:13. 1 Th 5:5. He 1:2, 3. And the evening was, and the morning was. ver. 8, 13, 19, 23, 31. Ge 19:27. Le 23:32. Ps 65:8. 74:16. 104:20. day. Ex 20:9, 10. Pr 4:18. 1 J 2:8. The meaning of the Scripture is the Scripture. Be saturated with the Word of God.... daily.

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