Sheet to assit those who are creating a music act for coursework i.e to enable students to consider star image before creating music video

1. 1. Name – Connotations
2. Genre
3. Brief description of artiste (number, nationality, ethnicity, gender, age)
4. Target audience
5. Biography – This would be sent out in a press pack
 Where are they from?
 What do they do?
 History – how they came to be
 Musical influences
 Accomplishments so far
 Up and coming tour/gig dates
 Discography (if established)
 Press coverage to date
6. How the artist’s image will be constructed
a. Your intended semiosis/meanings
b. WHERE you propose to push the artist’s image (sexy, clean cut,
rebellious, all about the music?)
c. How you will create a BRAND identity (what’s their USP, what will
enable an audience to identify them? Something that is uniquely
them)
7. How will you use web-space?
a. What sites will you use and what style?
b. What other internet plans do you have?
8. What other ‘gimmicks’ and PR stunts do you have in mind?
9. Initial Gig venues/music outlets – how will you get their music heard?
10. Any alliances suggested or already forged – How will these be exploited?
11. How do you propose to get the press involved?
12. Practical Issues
a. Who EXACTLY is the target audience?
b. How will the merchandising work?
c. How will this extend the brand image?
d. What sort of CD and other promotional art styles and ideas have you
got? (initial design/concept idea for digipack)