Local Online Marketing Strategies for Small Businesses
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This document discusses using location-based mobile marketing apps like Foursquare to promote small businesses. It explains how businesses can create special promotions for mayors and frequent customers on Foursquare to encourage customer loyalty and engagement. Businesses can also make deals and offers through Facebook Places. The document stresses claiming business listings on multiple directories and using QR codes to drive customers to mobile apps and content.
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Local Online Marketing Strategies for Small Businesses
- 1. LOCAL ONLINE MARKETING for small businesses
- 4. LOCATION, LOCATION, LOCATION
- 5. “Simply put, location changes everything.” Matthew Honan, Wired Magazine
- 6. FOURSQUARE
- 14. Leave Tips
- 15. Leave Tips Make To-Do Lists
- 16. Leave Tips Make To-Do Lists See Who’s Nearby
- 17. Leave Tips Make To-Do Lists See Who’s Nearby Shout to Your Friends
- 18. PROMOTIONS
- 21. TYPES OF PROMOTIONS • Mayor Special
- 22. TYPES OF PROMOTIONS • Mayor Special • Frequency Special
- 23. TYPES OF PROMOTIONS • Mayor Special • Frequency Special • Count Special
- 24. TYPES OF PROMOTIONS • Mayor Special • Frequency Special • Count Special • Custom Special
- 25. TYPES OF PROMOTIONS • Mayor Special • Frequency Special • Count Special • Custom Special • Venue Regulars Special
- 26. CREATE A PROMOTION • For the mayor or anybody? • Every X checkins • Does it repeat? • Add details • Submit
- 29. FACEBOOK PLACES
- 31. TYPES OF DEALS
- 32. TYPES OF DEALS • Individual Deals
- 33. TYPES OF DEALS • Individual Deals • Loyalty Deals
- 34. TYPES OF DEALS • Individual Deals • Loyalty Deals • Friend Deals
- 35. TYPES OF DEALS • Individual Deals • Loyalty Deals • Friend Deals • Charity Deals
- 36. CREATING A DEAL • Choose a type • Give it a name • Set dates & times • Save it
- 38. EXAMPLES
- 40. CLAIM YOUR LISTING • Foursquare • Facebook Places • Gowalla • Brightkite
- 41. NOT JUST GAMES
- 42. PLACES
- 47. CLAIM YOUR PLACES • Google Local Business Center • Yahoo Local • Bing Local Listing Center
- 48. THERE’S AN APP FOR THAT
- 57. QR CODES
- 61. BRANDON ELEY Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com
Notas del editor
- Introduction\nToday I’m going to talk about lom fsb. \nmay have heard of FOURSQUARE\nalso going to talk about GOOGLE PLACES,\nGROUPON and other sites and services\n
- Story how many of you have a laptop \nhow many have a cell phone?\nCell phones changing the way we do things\nI know not every phone can access internet BUT\n
- what is a feature phone?\nwhat is a smart phone?\nsmart phones are like computers from 10 yrs ago\nsmartphone sales growing faster – richer web experience for mobile users.\n85% year over year increase in overall smartphone ownership\n\n
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- Founders started Dodgeball in 2000, acquired by Google 2005 \nStarted as a GAME\nUnlock badges\nCompete with friends\nBecome the "Mayor"\n\n
- part game\n
- part game\n
- part game\n
- part game\n
- part game\n
- part social network\n
- part social network\n
- part social network\n
- part social network\n
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- MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
- MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
- MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
- MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
- MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
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- Claim your listing\n
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- INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
- INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
- INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
- INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
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- AJ Bombers\nSuperswarm badge party\nI’m on a boat badge party\n
- Kill two birds with one stone\n
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- take for instance a search for pizza in lagrange ga\n
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- Logo Phone\nWebsite Hours\nDescription Photos\nEmail Address\nMenu/Products/Services\nCOUPONS\n
- and more importantly it works on mobile\nwhich we’ll talk about in a few minutes\n
- Bottom line, claim your business\non ALL these. Today.\nThere’s no excuse not to.\nHelps with SEO\nHelps customers find you\nWorks on PC and mobile\n
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- How does it work?\nCoupon for 50% off\nGroupon charges up to 50%\nYour revenue = 25%\n\nyoung & smart 97% college 60+% <35\nTend to be female\n
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- Bonus round... what&#x2019;s NEXT\nDoes anyone know what this is?\nQR codes\n
- Bonus round... what&#x2019;s NEXT\nDoes anyone know what this is?\nQR codes\n
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