3. 12/15/11
Play is a range of voluntarily intrinsically motivated activities
normally associated with recreational pleasure and enjoyment.
The true o je t of all hu a life is play.
G.K.Chesterton
34. Social Gamification
Business values
• Engagement gap>> more customers
• Meaningful Choices>> more variety
• Progress-levels- returning customer behavior-re-branding
• Social>> more interactive (Leader boards, score, views,
competing)
• Habit>> Regular Service consumption same brand
• Immersive experience/Fun>> Service as a Need
34 12/15/11# Business values