Michelin is one of the largest tire manufactures in the world and has been a leading innovator in the industry for well over 100 years.

1. Safety and Performance: Michelin Winter
Tires Fit the Bill
November 3, 2010

2. Michelin
• Michelin is one of the largest tire
manufactures in the world and
has been a leading innovator in
the industry for well over 100
years. They make some of the
most popular passenger tires and
have a truly impressive line of
winter tires that drivers won't
want to overlook.

3. Benefits of Putting Winter Tires on
Your Car
• The benefits of putting winter tires on your
car during winter months are:
• Winter tires give drivers improved traction in
winter weather conditions
• ABS braking on roads with snow (at 35 mph) is
42% shorter with winter tires
• Installing winter tires on a car during winter
months extends the life of a car owner’s
summer or all-season tires

4. Michelin Winter Tires
• Winter tires from Michelin get
top marks in all major
performance categories such as
wear life, fuel efficiency,
handling and traction in ice and
snow. Michelin offers winter
tires for drivers that have SUVs,
trucks, sedans, cross-overs, and
even offers high-performance
winter tires for sports cars.

5. Sports Cars
• The Michelin Pilot Alpin PA3 is for the driver who wants speed
and precision during winter months. According to Consumer
Reports, this winter tire is one of the three top rated winter
tires on the market because of its outstanding snow-traction
and ice-braking performance.
• The asymmetric tread design made from a sunflower oil-
enriched Helio Compound and 3D Variable Thickness Sipes
Techology (VTS), wide sipes on the inside of the tread and
narrow sipes on the outside, help give this Michelin tire better
traction, braking and control in lower temperatures and wet
roads. They also gets better acceleration in snow because they
have more biting edges around the tread.

6. SUVs and Light Trucks
• The Michelin Latitude X-Ice Xi2 tires
are developed for light trucks and sport
utility vehicles and are a great option
for drivers that want top notch traction
and handling in cold temperatures and
on icy roads. The Latitude X-Ice Xi2 is
made with Michelin’s special Winter
Flex compound designed to maintain
their grip in extreme cold-weather
conditions (ice and snow included),
they give drivers better starting grip and
shorter stopping distances.

7. SUVs and Light Trucks cont.
• The directional tread design includes Cross Z-
Sipes technology that use a specially designed
curve to lock the sipes into place providing
better traction. This also helps the sipes
maintain their performance year after year
because they maintain their full depth and
stiffness.

8. Passenger Vehicles
• Michelin’s best tire for passenger
vehicles is the Michelin X-Ice Xi2.
• The X-Ice Xi2 features Michelin’s
advanced tread technology that
includes numerous sipes and micro-
pumps that work in conjunction with a
state-of-the-art silica based compound
FleX-Ice. The compound is an
aggressive winter tread compound that
remains flexible at low temperatures to
give the tire optimized grip and
exceptional braking on ice.

9. Passenger Vehicles cont.
• The Michelin tire also has a wide tread contact patch so drivers don’t
have to worry about their cornering, braking or accelerating. The X-Ice
Xi2 is going to maintain its stability at all times.
• Last, but certainly not least, is the outstanding treadlife that the X-Ice
Xi2’s offer. They last 75% longer than the competition and their
performance doesn’t suffer either. They are designed to perform
consistently winter after winter, giving drivers an unbeatable value.
• If you are preparing your car for winter, this is the time to invest in the
right tires. Michelin winter tires will offer you and your family added
security when the weather bites back and can be found in leading tire
retailers.

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