Analysis of my results from my target audience survey

1. Analysing My Results from my
target audience survey

2. Basic Information
Only 32.3% of
people who
took the survey
are female
67.7% of people
who took the
survey are male

3. Basic Information
This question will help me to see what age I should target my magazine at.
Looking at the responses late teenagers is probably the best age range, from 16-
18, as that has gained the highest response rate.

4. Musical Experiences
Most people who took my
survey attended musical
performances moderately
often, which tells me that
they act upon their love for
music, instead of just
listening at home. This could
suggest they are passionate
about this sort of music and
may suggest they want as
much information as possible
instead of just a pretty
image.
Out of the 15 people that
specified what instrument
they played the majority of
people played guitar and
drums, also I found that
those two instruments
crossed over quite often,
many people who played
guitar also played drums.
Overall it was almost 50/50
for people who play an
instrument or just listen to
it.

5. Musical Preferences
The responses to this question are all relatively equal, although there is a slight
increase of popularity for drum and bass and a slight decrease for house music. I
am going to use drum and bass for my main feature, such as the double page
spread, I will use an interview drum and bass artist, and have less information
about house music.

6. Information on Magazine Preferences
Although I’m not creating a whole magazine and cant add free items, this has helped me see
what to use to attract an audience. I can advertise a free item on the front cover, as this
appears popular. Also interviews proved popular so I am going to use the whole double page
spread to have an interview with a drum and bass artist. (as drum and bass seemed the most
popular genre)

7. • The majority of people get their music from the iTunes store or
download it illegally.
• The responses to this question help target my readers more
specifically. For example there is not a very high amount of people
buying the music from a music store, so instead of advertising the CD
cover and HMV, I can show when it is released on iTunes and the
iTunes logo or when it is released onto spotify.