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Localizing The Portal
              Scott Moore
  Executive Producer, MSN, Microsoft

                Cyrus Krohn
    Director, Local Programming, MSN
ANNOUNCEMENTS
• MSN Announces Partnerships with NBC
  Universal and Hearst Corporation
  – Partnerships will provide MSN Local Edition over
    3,000 video clips a week across 36 U.S. markets
    from their local news broadcasts.
  – Available early 2010.

• More details available on our blog
  http://msnblog.msn.com/
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Neighborhood Layers
Portal & Search Synergy
                                                         2.    The basics are frequently searched for.
    1. People stay near their location when visiting     Of those that have searched for a local service
                   local businesses.                          vendor in the last 90 days:

                                                               39% - Medical Services
                                                               33% - Automotive services
                                                               27% - Home or office repair
                                                               25% - Financial services
                                                               12% - Legal services
                                                               9% - landscaping services


                                                         3. People care nearly as much about what’s
                                                         going on in their neighborhood as their country
                                                         (8 point gap).
                                                       How Important is it for you to find out what’s happening in:




1 -WebVisible and Nielsen/Netratings, 2009
Local Online Is Lucrative
• Online spending on
  local advertising will
  grow at a compound
  annual growth rate of
  13 percent to $10
  billion in 2013 – Jupiter
  Research to $6.5B in
  2012.

                              Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) ©
                              2008 Jupiter Research, LLC
Predictions

•Is hyper-local hyper-hype?
•Portals: compete with or
 compliment local content?
•Consolidation is inevitable
Q&A

      CONTACT:
CYRUSK@MICROSOFT.COM

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Microsoft Localizing the Portal

  • 1. Localizing The Portal Scott Moore Executive Producer, MSN, Microsoft Cyrus Krohn Director, Local Programming, MSN
  • 2. ANNOUNCEMENTS • MSN Announces Partnerships with NBC Universal and Hearst Corporation – Partnerships will provide MSN Local Edition over 3,000 video clips a week across 36 U.S. markets from their local news broadcasts. – Available early 2010. • More details available on our blog http://msnblog.msn.com/
  • 14. Portal & Search Synergy 2. The basics are frequently searched for. 1. People stay near their location when visiting Of those that have searched for a local service local businesses. vendor in the last 90 days: 39% - Medical Services 33% - Automotive services 27% - Home or office repair 25% - Financial services 12% - Legal services 9% - landscaping services 3. People care nearly as much about what’s going on in their neighborhood as their country (8 point gap). How Important is it for you to find out what’s happening in: 1 -WebVisible and Nielsen/Netratings, 2009
  • 15. Local Online Is Lucrative • Online spending on local advertising will grow at a compound annual growth rate of 13 percent to $10 billion in 2013 – Jupiter Research to $6.5B in 2012. Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) © 2008 Jupiter Research, LLC
  • 16. Predictions •Is hyper-local hyper-hype? •Portals: compete with or compliment local content? •Consolidation is inevitable
  • 17. Q&A CONTACT: CYRUSK@MICROSOFT.COM