3. / Problem
Describe the customer pain that
you’re alleviating
Be sure that you are describing a
pain that the customer actually has!
www.janbendtsen.dk
4. Solution
Explain how you alleviate this pain
Don’t be to technical, just explain –
or better illustrate – what you do
www.janbendtsen.dk
5. / Sales Model
Ensure that the audience clearly
understands
– What they will get
– What they will pay for
– What they will have to do to get it and use it
www.janbendtsen.dk
6. / Technology
Describe the technology, secret
sauce or magic behind your product
or service.
Still not too technical – just the
MAGIC
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8. / Competitive Analysis
Provide a complete view of the
competitive landscape.
Know what product your listener is
currently using.
Address the problems that your
listener is facing with that solution
…but don’t dismiss or criticize your
competitors
www.janbendtsen.dk
9. / Management Team
Describe the key players in you
business:
– Management team
– Board
– Investors
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10. / Next step
End you presentation with a call to
action, fx
– Trial period
– Test installation
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