1. To understand how to effectively portray genres in my music
video and to understand an in depth analysis I need to know
about different music tribes and the genres linked with them.

2. Hip-hop
Hip hop began in New York City, in the 1970s among African-American
people and Jamaicans. In Hip-hop the main parts are;
rapping, DJing, and beat boxing. These days artists tend to rap (Rhythm
And Poetry);
Rapping, also called to as Mcing or 'emceeing', is a vocal the in which
the artist speaks lyrically, in rhyme and verse, usually to an instrumental
beat. Rappers may write, memorize, or improvise their lyrics and
perform their works acapella (just voice) or to a beat. At first DJ's were in
the spotlight and were the core of Hip-Hop, however now MC's are the
main people involved in the Hip-Hop genre. Graffiti and break dancing
are also linked with Hip-hop Hip-Hop Listeners
listen to artists such
Hip-Hop Lovers tend to wear things that their favourite artists wear. as:
They wear things such as Hoodies and Vintage style t-shirts. They tend • The Game
to wear famous brands for their shoes such as Adidas and Nike. The • Trip Lee
main accessories for Hip-Hop lovers include gold, silver and diamond • Eminem
chains. • Lecrae
Example of a Hip-Hop Song:(Lecrae- Don’t Waste You Life )
http://www.youtube.com/watch?v=7RWEllqh5J0

3. Emo
Emo music is a style of rock music, and a sub genre of punk, that is very
expressive and which often contains confessional lyrics. It started in the
1980’s in the hardcore punk movement of Washington. Emo music is also
known as Emotional Hardcore or Emocore. By the mid 90’s, a number of Emo
bands emerged and a few independent record labels started to specialise in
the style.
Emo music and bands broke into mainstream music in 2000 with the success
of bands such as Jimmy Eat World and Dashboard Confessional. In addition Emo listeners listen
to music, "Emo" is often used more generally to indicate a relationship to artists such as:
between fans and artists, and to describe related aspects of • A Day to
fashion, culture, and behaviour. Also the term “Emo” is used to describe Remember
some who is emotional. • Paramore
The stereotyped image of Emo lovers is usually: long dark dyed hair with a • My Chemical
fringe, skinny jeans and dark clothes with a few bright clothes, Converse or Romance
Van shoes with different coloured laces and piercings or black wristbands. • 30 seconds to
Emo listeners tend to be known as being very emotional and are also known mars
self-harming
An example of an Emo song is: (My Chemical Romance- Welcome to the
Black Parade
http://www.youtube.com/watch?v=kDWgsQ

4. Rock
Rock music started around the mid 1950’s and became one of the dominant
popular music styles. Rock music contains a wide variety of instruments but it
mainly relies on one or more vocalists, guitars (usually electric) which are heavily
amplified and drums. Other instruments include: Bass guitar, Keyboard
instruments like piano and Hammond organ and also synthesizes which appeared
around the late 1960’s.
In the 1960’s bands like The Beetles and Rolling Stones were big successes
internationally. Lots of other sub-genres originated from Rock music including
Goth, Emo, Indie, and the main one, Rock and Roll. Rock music involves a lot of Rock Listeners
attitude and very loud music with lots of electric guitar riffs and solos. Rock music tend to listen
has been important in the music industry as so many sub-genres and bands
to bands such
originated. A main Rock band normally contains an electric guitarist, a lead
as:
singer, a bass guitarist and a drummer. Quite a few others add extra musicians and
singers like from example two rhythm guitarists and 3 singers.
• Bon Jovi
• Linkin Park
• Metallica
The stereotyped image of rockers are: band t-shirts, tight trousers, denim jackets • Guns N
or dark leather jackets, range of hair cuts, boots or shoes such as converse and Roses
accessories such as black eyeliner and studded wristbands and belts. They also
sometimes have stretchers ear studs.
An example of a Rock song is: (Bon Jovi- Living on a Prayer)
http://www.youtube.com/watch?v=lDK9QqIzhwk&feature=player_embedded

5. R’n’B
R’n’B, otherwise known as Rhythm and Blues, started in America
around 1940. It is a genre of popular African American music. Record
companies used R’n’B as a term to describe music predominantly
marketed to urban African Americans. In the 1950’s it became used
to refer to music styles that same from blues as well as gospel and
soul music.
The success rate of R'n'b has increased a lot during recent years. This
is due to its strong vocals and background beats; also it conveys a
style of passion and record production style which sets it apart. R’n’B listeners ten
Artists like Beyoncé, Rihanna, Akon, and Mariah Carey have used to listen to artists
R’n’b largely in their music and their songs are largely based on the such as:
R'n'B style to captivate audience; thus proving how successful R’n’b • Beyoncé
music is due to their status as music stars today.
• Rihanna
• Usher
The Stereotyped image of R’n’B listeners is: sophisticated clothes or
• Mariah Carey
clothes that their favourite artists wear, range of clean cut
hairstyles, women high heeled shoes and men smart black shoes and• Akon
other things such as jewellery and hats.
An Example of a R’n’B song is: (Taio Cruz- Dynamite)
http://www.youtube.com/watch?v=VUjdiDeJ0xg&feature=player_e
mbedded

6. Heavy Metal
Heavy Metal, also known as just metal, is a genre of music that
originated in the early 70’s mainly in the U.S and the U.K. The roots
of Heavy Metal are in Psychedelic and Blues-Rock. Heavy Metal is
characterized by; thick, massive sound; highly amplified distortion;
overall loudness; extended guitar solo’s and emphatic beats. Heavy
Metal performance styles and lyrics are associated with machismo
and masculinity.
Heavy Metal had attracted a worldwide audience by the late 1980’s Heavy Metal
and sub genres had developed including death metal and black
metal. Bands such as Metallica and Megadeth were involved in Listeners tend to
these sub genres. listen to bands
such as:
• Deep Purple
The Stereotyped image of heavy metal listeners is: dark jeans and
clothing including black leather jackets and t-shirts of heavy metal • Led Zeppelin
bands, long dyed hair, black boots, heavy make-up, accessories • Black
such as skulls and metal studs. Heavy metal listeners are also known Sabbath
for their physical gestures such as head banging. • Iron Maiden
• Metallica
An example of a Heavy Metal song is: (Led Zepplein- Stairway to heaven)
http://www.youtube.com/watch?v=w9TGj2jrJk8

7. Grime
Grime is a genre of music that emerged in East London in the early
2000’s, it has since gone international thanks to artists such as Wiley
and Dizzee Rascal. It is considered to underground music due to the
way the music is shown on pirate radio stations and the way most
artists produce music on independently-produced DVD’s. Although
Grime is big in the UK. It is thought that some international
mainstream record labels do not understand the value of Grime music.
Grime has roots in other music styles such as Hip-hop, UK Garage and
Dancehall. Grime listeners like
artists such as:
The fashion of grime listeners includes: baggy jeans, bright • Skepta
hoodies/jumpers, range of haircuts, bright trainers and usually adidas • Tinchy Stryder
or other brand names, accessories includes baseball caps and jewellery • JME
• Dizzee Rascal
An example of a Grime song is: (JME- Serious)
http://www.youtube.com/watch?v=Yj1N9d8P4bg

8. Pop
Pop music can from the term popular started around 1950 in
the United States and the United Kingdom. Pop music is
understood to be commercially recorded music mainly targeting
the youth market, usually consisting of quite short love songs
using technological modern things to produce a variety on
existing themes. Pop music is also thought to be eclectic and
has roots in genres including classical and jazz and is thought to
be a softer form of rock. For producers the aim of Pop music is
meant to be appealing to a general audience, rather than to a
particular sub-culture or ideology Pop listeners like artists
such as:
The stereotyped image of pop listeners is: a range of bright • Katy Perry
coloured clothing and bright pinks, long and wavy blonde or • Britney Spears
brunette hair, variety of shoes and high heels, accessories • Kesha
include a lot of bright jewellery and wristbands and belts. • Hannah Montana
An example of a pop song is: (Britney Spears- Baby one more
time
http://www.youtube.com/watch?v=C-u5WLJ9Yk4