1. http://tinyurl.com/d123communications

2. BRANDING “Build brands not around products, but around reputation.” -Richard Branson ”You earn reputation by trying to do hard things well.” -Jeff Bezos

4. Internal stakeholders are the face and voice of the district, and as such, their interactions, demeanor, and professionalism express critical messages that influence what the public thinks about the organization.

5. Integrated communications strategies provide focus, clarity, and continuity across all segments of an organization. This approach is critical as everything an organization does, and sometimes does not do, sends a message to stakeholders.