When creating content for the web thinking about the audiences that will discuss, share and come back for more of what you have to offer in the future can be key to building an online following. These slides contain some links, thoughts and quotes from my Web Media class.

1. Week 04
Stoke the Campfire
Create Wings & Roots
The Care & Feeding of Fans
Attention B2B Companies

3. “Candy Crush Saga is a variation on a match-three game developed
by King in April 2012. By January 2013, it had surpassed FarmVille 2
as the most popular game on Facebook.”
“On April 12th, 2012, casual gaming company King[2] released
Candy Crush Saga as on app on Facebook[3] with 65 available
levels. In the days following its release, the game was featured on
Gamezebo[4], Indie Social Games[5] and Games.com.[6] Within 11
days, the game had become
the fastest-growing game on Facebook[7] gaining 1.04 million
monthly users that week.”
“By July 2013, Candy Crush was bringing in approximately
$633,000 per day in revenue.”
http://knowyourmeme.com/memes/subcultures/candy-crush-saga

5. Stoke the Campfire
Go off and search for tinder: Visit other blog posts,
video, or other online content that’s related to your
industry, keywords, or topics, and leave appropriate
comments on them. Don’t be spammy, of course. The
key is to leave thoughtful comments on what’s been
created and to invite readers to check out your own
stuff as well. (p.96-97)

6. Stoke the Campfire
Create tinder on your site. Create a series that is
highly shareable. Perhaps it is about a current issue
that everyone has an opinion on, some breaking
theory about your market, a top 10 list of some
form, or a series of interviews with luminaries. (p.97)

7. Stoke the Campfire
“Continually feed the fire for people
to want to keep coming back to it.
A steady stream of good content is
nessecary.”
publishing schedule

14. People revisit a site for numerous reasons:
They find the content compelling and interesting.
They like the conversation that happens in the
comments or discussion forums.
They enjoy, as experts, helping others.
They want to be seen, for their own gain, as
members of a community.
(p.98-99)

15. Stoke the Campfire
“So instead of viewing your story or
content as a static and pristine object
owned by your site, think of it as a
social object that can be taken, retold,
and shared by others.” (p.100)

16. Create Wings Roots
Social Objects
“Everyone is empowered to share,
link to, and coment on every piece of
content that sparks his or her interest.”
(p.101)

17. Cats Dogs

18. Cats Dogs

19. Cats Dogs

23. Wings for the Web: Findeable, Accessible, Shareable
Can people find your content on Google or Bing?
Long tail keywords can be critical.
Content needs to be fit for a variety of screens.
Why do you e-mail, share or like things?
ShareThis
Make PDFs Powerpoints available.
(p.102-104)

26. Shareable
http://www.youtube.com/
watch?v=WfBlUQguvyw

28. SOUR ‘日々の音色 (Hibi no neiro)’
This music video was shot for Sour’s ‘Hibi no Neiro’
(Tone of everyday) from their first mini album
‘Water Flavor EP’. The cast were selected from the
actual Sour fan base, from many countries around
the world. Each person and scene was filmed purely
via webcam.
Director: Masashi Kawamura + Hal Kirkland +
Magico Nakamura + Masayoshi Nakamura
SOUR official site: http://sour-web.com

29. Listening
Google Reader
Google Alerts
Search.Twitter.com (TweetDecks Search)
(p.116)

30. This Weeks Homework
Blog Post #4 - Personal Workspaces (200 - 300
words)
Assignment #2 - Group Podcast
(due class 5 - details online - https://algonquin.
instructure.com/courses/203317/assignments)
Assignment #3 - Participate
(due class 7 - details online - https://algonquin.
instructure.com/courses/203317/assignments)
Read Chapters 11 12

31. Page References from book:
Content Rules by Ann Handley C.C. Chapman
http://www.contentrulesbook.com