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An A to Z of Copywriting
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An A to Z of Copywriting
1.
2.
A COPYWRITER’S A
TO Z
3.
A
is for... asking ...“can you write it today?”
4.
B
is for... breathing ...postponed till next
5.
C
is for... client ...who is now in a panic
6.
D
is for... deadline ...that is making you manic
7.
E
is for... error ...that almost slipped in
8.
F
is for... feeling ...you would like a large gin
9.
G
is for... gutted ...because you can’t have
10.
H
is for... hope ...that the writing is soon
11.
I
is for... inkjet ...that is spluttering its
12.
J
is for... jargon ...let’s just ‘park it’ -
13.
K
is for... keywords ...you add to online text
14.
L
is for... linkbait ...(keep the commenters
15.
M
is for... Moleskine ...the notebook of choice
16.
N
is for... natural ...your best ‘tone of voice’
17.
O
is for... offline ...(what a horrible word)
18.
P
is for... plagiarist ...(a thief, fraud and turd)
19.
Q
is for... Queen’s ...which couldn’t be deader
20.
R
is for... rulebook ...I just put in the shredder
21.
S
i s f or... SEO ...a weird way of writing
22.
T
is for... third draft ...when the copy’s most
23.
U
is. . . understated ...an underrated technique
24.
V
is for... value ...(your work on the cheap)
25.
W
is for wasting time ...we call it ‘displacement’
26.
X
is f or Xerox ...(a last product placement)
27.
Y
is for yippee ...when a new client has
28.
Z
is for zippy ...f a s t c o p y , w e l l d o n e
29.
30.
Ben Locker &
Associates Copywriting & Editorial Agency www.benlocker.co.uk
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