This is part of my media coursework focusing on my target audience. This is bit of work in particular is my Questionnaire and Focus Group Analysis.

1. SUMMARY OF
QUESTIONNAIRE AND
FOCUS GROUP
By Ben Morgan

2. LINK TO ONLINE SURVEY
http://freeonlinesurveys.com/s/1uI6DswI

3. QUESTIONNAIRE SUMMARY
1. Age- 10 people are 15 years old and the other 10 that I questioned are 16.
2. Gender- 10 male and 10 female.
3. Favourite genre- 12 horror, 2 comedy, 3 action, 1 romance and 2 drama.
4. Preferred setting for horror movie – 3 hospital, 7 woods, 3 haunted house and 7 people said graveyard as their preferred setting.
5. Preferred main characters in a horror movie – 5 said children, 10 said teenagers and 5 said family resulting in 0 votes for old people.
6. Why do you watch horror movies – 6 enjoy the thrill, 3 enjoy the mystery, 1 person is interested in gore and 10 people enjoy getting scared .
7. What scares you the most – 4 said clowns, no-one said insects, 10 said murders leaving 6 people saying deaths.
8. How often do you watch horror movies – 2 said once a day, 6 said once a week, 8 said once every two weeks and the rest of the people said once a month
which is 4 people.
9. Favourite horror Film – 5 said Insidious, 2 said Nosferatu, 3 said The Exorcist, 1 said Psycho, 7 said The Conjuring and 2 said Scream meaning no-one said
Blair Witch.
10. Favourite aspect of a horror film – 5 said blood and gore, 14 said adrenaline rush and 1 person said the chase which means no-one said the resolution

4. Overall the results from my questionnaire indicate that those whom I questioned are either 15 or 16 years old which means I
may get similar answers. The genders were equal. The most popular genre was Horror which received 12 votes. The question
that asked about setting demonstrated that most people wish to see a horror film, the most popular settings were a graveyard
and a wooden area. Also the most popular answer for the preferred main characters were teenagers, closely followed by
children and family.
The most popular reason for watching horror movies is because people enjoy the thrill and enjoy getting scared. I found out
that murderers and deaths is the aspect that scares people the most in a horror film. The popular answer for how often people
watch horror movies is once every two weeks. The favourite horror film that the people that I questioned said was the
Conjuring.
I will use these outcomes by listening to the results from the twenty people whom I asked the questions to and will incorporate
these into my film production. This will ensure that the production attracts the target audience and has the conventions that a
horror movie should contain. This shows how every person is different and how our film tastes vary.
ANALYSIS OF QUESTIONNAIRE

5. AUDIENCE
I found out that my audience want to be positioned so they get a preferred response to the visual codes in my film by
perceiving the protagonist as someone who has courage to have the ability to relocate his fellow friend while under threat by
the antagonist. On the other hand, some people who consider themselves to be religious may position themselves to take an
oppositional response to our opening sequence due to the fact that they may feel insulted by having the location at a church
ground and the usage of the graveyard in the sequence, through the usage of symbolism, to Jesus Christ.
We are going to try and incorporate shots such as a perspective or a point of view shot which are commonly used in cinemas
for the audience purposes. By doing this it will draw the viewer in to the narrative of our film through the camera. There is
another way that we are proposing on doing this which is the usage of a reverse shot which is when the protagonist sees
another then our antagonist sees the protagonist. This will draw the viewer in due to the fact that they will be seeing two
peoples perspective making it slightly more intense perhaps. By doing this the audience is ‘sewn in’ to the narrative. This will
be very effective hence the reason why we will be trying to use these in our opening sequence.
Another theory that we will try and use in our production is the Uses and Gratification theory. This is when the media product,
so for my instance it’s a film, that provides pleasure for the audience instead of a film that is relatable to some people in my
target audience.

6. RESULTS

7. FAVOURITE GENRE
From these results I can clearly see how popular
the genre of Horror is, whereas the other poems
all have a few votes but not outstanding.

8. PREFERRED SETTING FOR A HORROR FILM
The preferred setting for a horror film was the woods and
graveyard, which is the setting that I’m using for production
story. I can infer from this that most people like an eerie
atmosphere.

9. 0
1
2
3
4
5
6
7
8
9
Once a day Once a week Once every two weeks Once a month
How often do you watch Horror films?
2 people 6 people 8 people 4 people
HOW OFTEN DO YOU WATCH HORROR FILMS?

10. FOCUS GROUP

11. LINK TO FOCUS GROUP
https://www.youtube.com/watch?v=Dzl9PPjhYok&feature=y
outu.be