1. What have you learned from your
audience feedback?

2. • For my A2 media coursework I produced a teaser
trailer of the horror genre. The planned target
audience was both male and female ages 15-30. I
used methods of showing my audience the trailer
in ways in which they are used to viewing trailers
e.g. Facebook, YouTube. The first audience
feedback we got was asking our friends what they
thought of our first draft of our trailer. We had
four friends, two male aged 18 and 24, and two
females aged 15 and 22, sit in a room and watch
the first draft, streaming it on YouTube.

3. • The majority of the comments we receive stated
that the trailer and plot had the potential to
produce a scary scenario. However at the stage
the trailer was at they mentioned it lacked a fast
paced jumpy scene to bring the piece together.
We also asked them to view the poster for our
film which at the time contained no image. From
the feedback we received we decided the poster
needed a photo, and then asked the audience
what type of photo they feel would be most
effective for the horror genre.

4. • Once they had decided we went out to get the
photo, added it into our poster and then asked
if they thought the poster was now better
suited for a horror film, to which they agreed.
From my feedback I’ve learnt that my target
audience associate horror with the colour red
and black, this helped design the colour
scheme for the poster.

5. • After showing our trailer to a larger group of
people, for a larger resource of responses, the
majority actually decided that a slow paced,
spooky trailer would be more effective and
resemble the style in which old fashioned
horrors were filmed like.

6. • With this in mind we decided to add an effect
using “Youtube video editing” to make the
video have a early horror feel to it. The music
added was also slowly paced and spooky as
our feedback recommend we did. For tracking
our progress of our feedback we made pie
chart which makes it a lot easier to depict
what the audience want.

7. • By tallying up the preferred Preferred type of trailer
type of trailer we were able
to make a pie chart (see
right). This allowed us and 1
Jumpy
anyone else viewing the 7 trailer
blog to see what our target Spooky
trailer
audience wanted.
12 Other

8. • For feedback the trailer was also uploaded to
“Facebook” so that we could get a large
amount of feedback, most people simply liked
the link for the video but we had a few people
compliment us on its design.

9. Facebook link to video.

10. • What we learnt from our feedback was that
although people assume horror trailers are to
be jumpy they can also be spookier when it
had been coupled with a slow pace and a
spine chilling soundtrack. And that black and
red are still the stereotypical connotations to a
horror.