A presentation given to the Management Communications class at Hult Business School, covering Bright One Communications, Charity PR, Social Media, Personal PR, and a lot more....

1. 18 May 2012
@benrmatthews
ben@brightone.org.uk

14. “Thousands of candles can be lit from a
single candle, and the life of the candle will
not be shortened. Happiness never
decreases by being shared.”

15. The Pixel Project

16. Pixel Reveal Campaign

17. Paint It Purple

18. Twitter Tag Team - "Chase The Sun"

19. Walk a Mile in Her Shoes

20. Have one overarching goal, but support this with
smaller tactics that support the overall campaign

21. Centrepoint Gifts

24. Break larger campaigns down into smaller target
audiences & approach each with bespoke
messages

25. Someone Once Told Me

26. Tap into existing communities and leverage their
community size

27. Child's i Foundation

28. Child's i Foundation

30. Build a great community by letting them choose
how they support you and then nurture that
support

31. When you need them most, that community will
give the love back

33. Community raised £10,000 for Child’s i in 38 hours to save
baby Joey’s life

34. Have one overarching goal, but support this with smaller tactics
that support the overall campaign

35. Have one overarching goal, but support this with smaller tactics
that support the overall campaign
Break larger campaigns down into smaller target audiences &
approach each with bespoke messages

36. Have one overarching goal, but support this with smaller tactics
that support the overall campaign
Break larger campaigns down into smaller target audiences &
approach each with bespoke messages
Tap into existing communities and leverage their community size

37. Have one overarching goal, but support this with smaller tactics
that support the overall campaign
Break larger campaigns down into smaller target audiences &
approach each with bespoke messages
Tap into existing communities and leverage their community size
Build a great community by letting them choose how they
support you and then nurture that support

38. Personal PR

39. Align your values
with your client’s

40. Align your values
with your client’s
(or if you can’t…)

41. Be passionate
about the work you
do for them

44. Act, speak, behave,
relate, and
communicate in ways
that represent your
values

45. Be purposeful and
representative in how
you present yourself and
your business -- be
aware.

46. This applies to your
personal brand too

47. Laura Tosney
33 Digital

48. Jed Hallam
Wolfstar

50. “The key to starting out in social media
was finding platforms that I was
comfortable on. For some people this will
be podcasting or shooting videos but for
me I found Twitter and blogging gave me
a comfortable outlet full of supportive and
generous people”
- Jed Hallam

51. Ben Cotton
Edelman

53. “Whilst social media may seem daunting
at first, providing you are authentic,
which means being open, honest and
transparent in your conversations, there
is a host of opportunities and knowledge
out there ready to be tapped into”
- Ben Cotton

54. Your career begins
before you get your
first job

55. “I’m constantly surprised by the
tremendous level of goodwill I’ve
encountered from people, who I’m yet to
meet in person, but have been willing to
answer questions, offer advice and let
me know about potential openings”
- Ben Cotton

56. But it doesn’t stop at
your first job

59. Young PR Professional of the Year

61. Thank
You
@benrmatthews
ben@brightone.org.uk