1. MobileMonday China
Startup Challenge 2014
Olifun: The Happy Hour Project
Shanghai and China

2. MobileMonday China
Startup Challenge 2014
Problem…
- Have this problem of thinking where to go tonight?
- Thinking of catch-up with friends but not sure where to meet?
- Thirsty for drink and thinking about happy hour?
- Wants to bring a colleague visiting Shanghai’s to happy hour?
Solution…
Project Olifun: helping people to find that interesting happy hour,
nearby to them, right now.

3. MobileMonday China
Startup Challenge 2014
Why are we different?
Tech:
1. Mobile 1st centric
2. Great UX & Fun UI
3. Integration with social network
4. Beautiful filtered photos
Community:
5. User generated photos
6. Interesting events with happy hours
7. User participation with user voting system
8. Community centric – “We love happy hour!”

4. MobileMonday China
Startup Challenge 2014
Market size:
Official registered foreigners in China (2011) – 600,000
1. Shanghai – 200,000
2. Beijing – 100,000
3. Guangdong – 300,000
Un-official populations: ? (students, part-time, visitors, models, interns)
Average age: 33
Visitors in Shanghai in 2013: 5,000,000

5. MobileMonday China
Startup Challenge 2014
Pre-launch signup:
351 sign-ups via emails since 1st June
Expected signups before launch (60 days) : 2000 users
User Acquisition Channels:
Social Media
- Facebook pages, Email wewsletters, Wechat service account
Offline Events
- Happy Hour Bar-streets (Yongkang Lu, French Concessions)
Young Communities
- MBA classes and universities
Bars, Cafes and Restaurants
- In contact with >500 venues listing for happy hour deals
Meetup groups
- Dining, Wine, Beer, Social groups.

6. MobileMonday China
Startup Challenge 2014
Direct Competitors:
1. Expat websites
- SmartShanghai, Cityweekend, Timeout, That’s Shanghai, Shanghai Expat
2. Other startup apps
- Party & nightlife apps; Happyhourfinder, wherethefuckshouldigotodrink
In-direct Competitors:
2. Dianping
3. Foursquare
4. Meituan
5. Meetup.com

7. MobileMonday China
Startup Challenge 2014
Business Model:
1. Sponsored Ads
- “hosts” or venues to pay for advertising on 1st page results.
2. Keywords Ads
- For keyword searches, paid searches results.
3. Commission Fees
- From extra happy hour deals sold, cut from commission.
4. Servicing Model
- Extra customization for specialized advertisement/marketing
5. Work with other Startups!
- Get a cut from Uber for private limo!

8. MobileMonday China
Startup Challenge 2014
What are you looking for today competing at MobileMonday competition:
1. More signups! 60 days to launch.
2. Bar owners? Talk to us!
3. Want to contribute and do something cool? Be part of Olifun project!
4. Investors – We need resources and help!
5. PR – Help to spread the happiness!

9. MobileMonday China
Startup Challenge 2014
The Olifun Team:
Victor Lee
Tech Lead & everything
Standard Chartered Bank
Digital Innovation PM &
Founded 2 internet
consumer startups
Andrew Elliston
Biz Dev & User Acquistion
Head of Social
Entrepreneurship in HULT
MBA & Founded his 1st
company at 19 in Canada.
Jensen Zang
Design Lead
UX/UI Designer and
Digital Marketing
PM from Orange
Pixel China

10. MobileMonday China
Startup Challenge 2014

11. MobileMonday China
Startup Challenge 2014
Victor Lee
Founder of Olifun: The Happy Hour Project
victor.lee@olifun.com
+86 186 160 944 80
www.olifun.com

12. MobileMonday China
Startup Challenge 2014
Video demo
of Olifun
Mobile App