The document outlines 10 common mistakes brands and causes make when creating content, including assuming too much about the audience, dumping all content at once instead of gradually, failing to provide a clear call to action, getting too technical, and focusing on proving a point rather than starting a conversation. It emphasizes that effective content writing should meet audiences where they are, offer new perspectives, and lead to action rather than just stating a case.

1. 10 Mistakes
Brands & Causes
Make When
Creating Content

2. You assume too much.
ONE

3. You dump everything at once
instead of drip it slowly.
TWO

4. You believe the reader cares
as much as you do.
THREE

5. You try to answer questions
no one else is asking.
Four

6. You fail to provide
a call to action.
FIVE

7. You get too technical.
SIX

8. You fail to make your
content available in more
than one place.
SEVEN

9. Once published, you
forget about it and
never promote it.
EIGHT

10. You use words and phrases
only familiar to you.
NINE

11. You try to prove a point rather
than prompt a conversation.
TEN

12. is NOT about
stating your case.
CONTENT WRITING...

13. is MEETING someone
in the midst of their
question or obstacle.
CONTENT WRITING...

14. should OFFER a
different perspective
and LEAD to action.
CONTENT WRITING...

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