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IntroductIon                                monochromatic pastels while others use        to move effortlessly with the body, bring   tightly woven felts, rich structured
A current of minimalism pumps through       multiple pastels on soft cashmeres. The       back the joy of dressing up although        wools and heavily starched cottons. This
fashion’s main vein this season, though     key here is soft colours on soft fabrics,     here, we are rummaging through a            look is all about embracing the austerity
we do see interesting deviations from       worn to skip through miserable weather        repertoire of men’s clothing rather         of minimalism and showing that less
the beat of this austere black pulse.       with subdued optimism.                        than our usual dressing-up box. Details     can be more. Fashions default position;
There are, as always, two fashion camps:    Think: Marshmallows                           include waistcoats worn with jackets,       safe, wearable and alive with structural
those that know it is Autumn/Winter         Look: Dusty and pure                          pressed centre seams, pocket-watches,       elements.
and have a sense of the public’s mood       Buy: A powder-coloured                        ties, cravats, handkerchiefs and for the    Think: Architecture
and those who are trapped in a fashion      cashmere jumper.                              brave, a painted on moustache. Enjoy        Look: Minimal and edgy
fantasy and have no idea which way is                                                     the escapism...                             Buy: A beige column skirt.
up. Broadly, this season can be broken in   3/ leather me uP                              Think: Like a man
half; the saintly, commercial, wearable     The obscene over use of leather this          Look: Like a woman                          8/ droP the waIst
and disciplined collections and the mad,    season is so all encompassing that it is      Buy: A tailored three-piece trouser suit.   The short, narrow silhouette makes an
bad, glorious and strange. Phoebe Philo     reticent of a time when no other fabric                                                   erogenous zone of the elongated waist
described her Autumn/Winter collection      existed. Couplets of leather skirts and       6/ stePFord wIFe                            and allows dresses and skirts to blossom
as “strong, powerful, reduced”, which       leather jackets have a subversive effect;     Neat, dressy daywear worn by                out below the nipped-in detailing. The
could be the mantra for the                 both sexual and militaristic. Classic         immaculately groomed women who              shorter skirts, some pelmet-like in
entire season.                              shapes are curved and carved into             pay a little too much attention to detail   their width, attempt to recreate all the
                                            extraordinary pieces of art side by side      and thereby erase their uniqueness          gawkiness of Olive Oyl, with none of her
1/ Femme Fatale                             with offerings of protective and warming      with convention. These women are            innocence. Here we have a trend linked
Focused, direct and sexy, these women       elements. S&M leathers constructed to         eschewing fashion to live in a time warp    only by detail and a move south of the
in black with red lips or red with black    get you excited about the cold.               – but fashion has caught up with them.      belt. The modernity of this look comes
lips have an austerity and shadowy air      Think: Gestapo                                Details include beehives, hand-cream        from the bell shape or explosion that
that is both dangerous and exciting.        Look: As if you are about to pilot a          [I imagine] and the new length skirt        occurs below the dropped band and the
Marching like warriors, they pound          propeller plane in 1953                       that hovers just below the knee with a      insouciance of the wearer.
towards you with purpose and poise,         Buy: A long line leather coat.                demure drape. Subdued colours and an        Think: Twiggy
even sill they have a forceful, fierce                                                    element of inappropriateness of occasion    Look: Effortlessly cool
energy. The key to this look is the depth   4/ tall taIls                                 also beget this trend, as if they are       Buy: A drop-waisted mini in a
of colour, what some are calling an         The cut of the moment is short at the         about to do the gardening wearing gold      structured fabric.
‘exploration of black’, showing off cuts    front and long at the back, swooping          brocade Capri pants and
and textures rather than colours or         into a gentle curve as it goes. A typical     three-inch heels.                           9/ alexander mcQueen
digital images. Cut low to reveal vital     dinner jacket-tail worn on atypical           Think: Like a domestic goddess              Powerful, ethereal and sublime describes
body parts or draped to kiss and cling      jackets. This elegant line is having a        Look: Polished to perfection                Lee McQueen’s last exhibition of 16
to curves.                                  rebirth in womenswear and will eclipse        Buy: Hairspray and a new length             outfits. Shown in silence to a private
Think: Film Noir meets Jessica Rabbit       the Boyfriend jacket this season. We see      pencil skirt.                               and select audience of editors, in an
Look: Dangerous and provocative             parkas, ruffled styles, classic double                                                    ornate and intimate setting. This sombre
Buy: A new little black dress.              breasted blazers, thick coats, trench         7/ column on                                atmosphere was not reflective of the
                                            coats and bouclé versions.                    ‘Strict’, ‘stark’, ‘severe’, ‘serious’,     clothes which are a light and elegant
2/ Pastel Power                             Think: Penguin                                ‘disciplined’ and ‘monastic’ are the        rendering of Mediaeval Empresses and
Delicate dainty and powdery, these          Look: Polished and purposeful                 terms being used to describe this           Dark Age Madonnas. They are also
candyfloss colours pique our interest       Buy: Swallow-tailed jacket.                   monolithic trend. The clean lines and       littered with references to his personal
as they dance through the dreary black                                                    lack of embellishment is typical of a       history. Handcrafted or hand-loomed,
ensembles that mark many a winter           5/ cross-dressIng                             back-to-basics approach, clothes with       the fabrics are perfectly cut and tailored
runway. A charming visual surprise that     Balance, ballast, basic menswear              purpose and function – not fluff. An        immaculately, rich with his creativity
has a warming effect on the soul. This      reinterpreted into credible girls clothing.   indulgence too in non-colours such as       and showmanship.
escapism from the hefty weight of winter    Double-breasted navy two-pieces are           black, white, beige and cream compound
weather is energetic in its lightness       brilliantly simple and utterly timeless.      the simplicity. There is also an aversion
and sweetness. Some enjoy simple            Superfine wools and cashmere, woven           to curves and layers, think instead of
1



FEMME
FATALE
sexually
charged,
assertive
red lipped
women
out on the
prowl.
                              Antonio Berardi




             Emporio Armani                     Alberta Ferretti
Alberta Ferretti                                                Christian Dior




                               Donna Karan




                   Elie Saab                 Christopher Kane
Chanel   Gareth Pugh   Givenchy   Yves Saint Laurent




                                                       Loewe
Narciso Rodriguez




                                      Carmen Marc Valvo




                    A.F. Vandevorst                       Paul Smith
2



PASTEL
POWER
delicate
summer
colours
divert
from
the dark
drama of
winter.
           Marni   Balenciaga   Osman




                                        Balenciaga
Giles Decon




              Christian Dior                       Louis Vuitton
                                                                   Marc Jacobs




                               Vivienne Westwood
Giorgio Armani   Gucci   Diane von Furstenberg   Diane von Furstenberg   Jonathan Saunders
3



LEATHER
ME uP
aviator
chic, in a
gestapo
meets
garbo
leather-
off.                       Celine   Celine




             Gareth Pugh
Giles Deacon   Christian Dior



Gareth Pugh
              Burberry Prorsum




                                 Haider Ackermann
Christian Dior           Philosophy



                         Prada
Loewe
4


COLuMN
ON
minimalsim,
beige
and doric
lines find
companions
in similarly
shaped
models.


               Chloé
Giorgio Armani   Giambattista Valli   Gucci




                                              Emporio Armani   Giles Deacon
Michael Kors           Stella McCartney   Michael Kors   Todd Lynn




               Gucci
5



CROSS
DRESSING
masculine
attitude &
clothing
is cut close
to the
female         Hermes



form.                            Chloé




                        Hermes
Derek Lam




                                                       Givenchy


Zac Posen                  Kenzo   Kenzo




                                                                  Balmain




            Michael Kors
Akris                                                      Julien Macdonald

                            Rag & Bone




                                         Dolce & Gabbana
                                                                              Bottega Veneta
        Vivienne Westwood
6



TALL
TAILS
tuxedo cuts
& swallow-
tail finishes
add new
flourish to
coats &
jackets.                           Celine




                Alberta Ferretti
Chanel   Christian Dior   Rue du Mail




            Byblos




Valentino
Loewe   Jean Paul Gaultier   Byblos   Matthew Williamson
7



DROP THE
WAIST
low lying
waist
bands look
drop dead
gorgeous.

             Miu Miu   Giles Deacon
Giorgio Armani


Giambattista Valli


                     Fendi




                             Giambattista Valli
Rue du Mail

                            Alberta Ferretti
                                                         Rue du Mail

              Brian Reyes                      Miu Miu
8


STEPFORD
WIFE
submissive
& docile
clothes on
women who
are
anything
but.
             Oscar de la Renta   Rochas
Oscar de la Renta   Louis Vuitton   Oscar de la Renta




Jason Wu   Dolce & Gabbana
Dries Van Noten   Yves Saint Laurent   Prada   Victoria Beckham   Giles Deacon
9

          s
     e n’
            d
   ue An
 cQ st
m st            Alexander McQueen’s final collection
 lA
1920’s Chinese wallpaper as a
                Saggy knitted cardigan
                                                                          silk tabard with knitted tights
                and merengue skirt look
                                                                          and slouchy sheepskin boots
                mismatched and dreary.
                                                                          work as well as ice cream and
                                                                          pickles.


     10


THE BAD
creative
droughts
& inflated
egos make
these outfits
less than
desirable.
                                          Akris




                Louis Vuitton
                                          The Rorschach test stain
                                          on this matching two
                                          piece draws the eye to
                                          all the wrong places and
                                          lacks any elegance.        Paul & Joe
How not to do the column of
beige this season.




             Rochas           Chanel                                      Balmain

                              Several designers tried this
                              torso of ombré look, none with
                              quite as little success as Karl   Versace
                              Largafeld.
                                                                               Cheap and nasty these looks
                                                                               smack more of cheap than
                                                                               chic.

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AUTUMN WINTER 2010 FASHION TRENDS

  • 1.
  • 2. e gl Anc 2 3 At A 1 PAstel r femme the PoWer leA fAtAle m e uP 4 tAll 5 6 7 tAils cro ste column ss Pfo dre Wif rd ssin e on g 8 9 10 s droP n’ the the u ee nd cQ stA m st bAd WAist lA #
  • 3. # l nd etAi i IntroductIon monochromatic pastels while others use to move effortlessly with the body, bring tightly woven felts, rich structured A current of minimalism pumps through multiple pastels on soft cashmeres. The back the joy of dressing up although wools and heavily starched cottons. This fashion’s main vein this season, though key here is soft colours on soft fabrics, here, we are rummaging through a look is all about embracing the austerity we do see interesting deviations from worn to skip through miserable weather repertoire of men’s clothing rather of minimalism and showing that less the beat of this austere black pulse. with subdued optimism. than our usual dressing-up box. Details can be more. Fashions default position; There are, as always, two fashion camps: Think: Marshmallows include waistcoats worn with jackets, safe, wearable and alive with structural those that know it is Autumn/Winter Look: Dusty and pure pressed centre seams, pocket-watches, elements. and have a sense of the public’s mood Buy: A powder-coloured ties, cravats, handkerchiefs and for the Think: Architecture and those who are trapped in a fashion cashmere jumper. brave, a painted on moustache. Enjoy Look: Minimal and edgy fantasy and have no idea which way is the escapism... Buy: A beige column skirt. up. Broadly, this season can be broken in 3/ leather me uP Think: Like a man half; the saintly, commercial, wearable The obscene over use of leather this Look: Like a woman 8/ droP the waIst and disciplined collections and the mad, season is so all encompassing that it is Buy: A tailored three-piece trouser suit. The short, narrow silhouette makes an bad, glorious and strange. Phoebe Philo reticent of a time when no other fabric erogenous zone of the elongated waist described her Autumn/Winter collection existed. Couplets of leather skirts and 6/ stePFord wIFe and allows dresses and skirts to blossom as “strong, powerful, reduced”, which leather jackets have a subversive effect; Neat, dressy daywear worn by out below the nipped-in detailing. The could be the mantra for the both sexual and militaristic. Classic immaculately groomed women who shorter skirts, some pelmet-like in entire season. shapes are curved and carved into pay a little too much attention to detail their width, attempt to recreate all the extraordinary pieces of art side by side and thereby erase their uniqueness gawkiness of Olive Oyl, with none of her 1/ Femme Fatale with offerings of protective and warming with convention. These women are innocence. Here we have a trend linked Focused, direct and sexy, these women elements. S&M leathers constructed to eschewing fashion to live in a time warp only by detail and a move south of the in black with red lips or red with black get you excited about the cold. – but fashion has caught up with them. belt. The modernity of this look comes lips have an austerity and shadowy air Think: Gestapo Details include beehives, hand-cream from the bell shape or explosion that that is both dangerous and exciting. Look: As if you are about to pilot a [I imagine] and the new length skirt occurs below the dropped band and the Marching like warriors, they pound propeller plane in 1953 that hovers just below the knee with a insouciance of the wearer. towards you with purpose and poise, Buy: A long line leather coat. demure drape. Subdued colours and an Think: Twiggy even sill they have a forceful, fierce element of inappropriateness of occasion Look: Effortlessly cool energy. The key to this look is the depth 4/ tall taIls also beget this trend, as if they are Buy: A drop-waisted mini in a of colour, what some are calling an The cut of the moment is short at the about to do the gardening wearing gold structured fabric. ‘exploration of black’, showing off cuts front and long at the back, swooping brocade Capri pants and and textures rather than colours or into a gentle curve as it goes. A typical three-inch heels. 9/ alexander mcQueen digital images. Cut low to reveal vital dinner jacket-tail worn on atypical Think: Like a domestic goddess Powerful, ethereal and sublime describes body parts or draped to kiss and cling jackets. This elegant line is having a Look: Polished to perfection Lee McQueen’s last exhibition of 16 to curves. rebirth in womenswear and will eclipse Buy: Hairspray and a new length outfits. Shown in silence to a private Think: Film Noir meets Jessica Rabbit the Boyfriend jacket this season. We see pencil skirt. and select audience of editors, in an Look: Dangerous and provocative parkas, ruffled styles, classic double ornate and intimate setting. This sombre Buy: A new little black dress. breasted blazers, thick coats, trench 7/ column on atmosphere was not reflective of the coats and bouclé versions. ‘Strict’, ‘stark’, ‘severe’, ‘serious’, clothes which are a light and elegant 2/ Pastel Power Think: Penguin ‘disciplined’ and ‘monastic’ are the rendering of Mediaeval Empresses and Delicate dainty and powdery, these Look: Polished and purposeful terms being used to describe this Dark Age Madonnas. They are also candyfloss colours pique our interest Buy: Swallow-tailed jacket. monolithic trend. The clean lines and littered with references to his personal as they dance through the dreary black lack of embellishment is typical of a history. Handcrafted or hand-loomed, ensembles that mark many a winter 5/ cross-dressIng back-to-basics approach, clothes with the fabrics are perfectly cut and tailored runway. A charming visual surprise that Balance, ballast, basic menswear purpose and function – not fluff. An immaculately, rich with his creativity has a warming effect on the soul. This reinterpreted into credible girls clothing. indulgence too in non-colours such as and showmanship. escapism from the hefty weight of winter Double-breasted navy two-pieces are black, white, beige and cream compound weather is energetic in its lightness brilliantly simple and utterly timeless. the simplicity. There is also an aversion and sweetness. Some enjoy simple Superfine wools and cashmere, woven to curves and layers, think instead of
  • 4. 1 FEMME FATALE sexually charged, assertive red lipped women out on the prowl. Antonio Berardi Emporio Armani Alberta Ferretti
  • 5. Alberta Ferretti Christian Dior Donna Karan Elie Saab Christopher Kane
  • 6. Chanel Gareth Pugh Givenchy Yves Saint Laurent Loewe
  • 7. Narciso Rodriguez Carmen Marc Valvo A.F. Vandevorst Paul Smith
  • 9. Giles Decon Christian Dior Louis Vuitton Marc Jacobs Vivienne Westwood
  • 10. Giorgio Armani Gucci Diane von Furstenberg Diane von Furstenberg Jonathan Saunders
  • 11. 3 LEATHER ME uP aviator chic, in a gestapo meets garbo leather- off. Celine Celine Gareth Pugh
  • 12. Giles Deacon Christian Dior Gareth Pugh Burberry Prorsum Haider Ackermann
  • 13. Christian Dior Philosophy Prada Loewe
  • 15. Giorgio Armani Giambattista Valli Gucci Emporio Armani Giles Deacon
  • 16. Michael Kors Stella McCartney Michael Kors Todd Lynn Gucci
  • 17. 5 CROSS DRESSING masculine attitude & clothing is cut close to the female Hermes form. Chloé Hermes
  • 18. Derek Lam Givenchy Zac Posen Kenzo Kenzo Balmain Michael Kors
  • 19. Akris Julien Macdonald Rag & Bone Dolce & Gabbana Bottega Veneta Vivienne Westwood
  • 20. 6 TALL TAILS tuxedo cuts & swallow- tail finishes add new flourish to coats & jackets. Celine Alberta Ferretti
  • 21. Chanel Christian Dior Rue du Mail Byblos Valentino
  • 22. Loewe Jean Paul Gaultier Byblos Matthew Williamson
  • 23. 7 DROP THE WAIST low lying waist bands look drop dead gorgeous. Miu Miu Giles Deacon
  • 24. Giorgio Armani Giambattista Valli Fendi Giambattista Valli
  • 25. Rue du Mail Alberta Ferretti Rue du Mail Brian Reyes Miu Miu
  • 26. 8 STEPFORD WIFE submissive & docile clothes on women who are anything but. Oscar de la Renta Rochas
  • 27. Oscar de la Renta Louis Vuitton Oscar de la Renta Jason Wu Dolce & Gabbana
  • 28. Dries Van Noten Yves Saint Laurent Prada Victoria Beckham Giles Deacon
  • 29. 9 s e n’ d ue An cQ st m st Alexander McQueen’s final collection lA
  • 30. 1920’s Chinese wallpaper as a Saggy knitted cardigan silk tabard with knitted tights and merengue skirt look and slouchy sheepskin boots mismatched and dreary. work as well as ice cream and pickles. 10 THE BAD creative droughts & inflated egos make these outfits less than desirable. Akris Louis Vuitton The Rorschach test stain on this matching two piece draws the eye to all the wrong places and lacks any elegance. Paul & Joe
  • 31. How not to do the column of beige this season. Rochas Chanel Balmain Several designers tried this torso of ombré look, none with quite as little success as Karl Versace Largafeld. Cheap and nasty these looks smack more of cheap than chic.