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Looking for Employment?
1 st   Moment of Truth
“When the employer comes into
contact with any aspect of the job
seeker, however remote, and thereby
has an opportunity to form an
impression.”
Looking for Employment?
What type of
response are you
     getting
Looking for Employment?
Looking for Employment?
Looking for Employment?
Action vs. Activity
ACTION
is purpose-driven and strategic. It is
based on knowing where you want
to go and acting in way that gets you
there
ACTIVITY
action without strategy
Looking for Employment?
• My advice for anyone trying to succeed
  is, make the highest-end product you
  can, and then target the tiny handful of
  people-

 the microaudience- who are likely to
 buy it.
• Forget the masses. Targeting the latter is too
  much like trying to win the lottery- though
  great when it happens (however unlikely),
  there are just too many damn variables
  outside your control.
Looking for Employment?
Looking for Employment?
Looking for Employment?
Word of mouth is generated by
surprise and delight or anger.

      You don't win because you did a good
      job, you win because you dramatically
      exceeded expectations.
Looking for Employment?
HIRING       Research            Engage                Hiring
PROCESS                                                Decision
Job Seeker   Enter               Build relationship;   Get hired
             consideration set   Persuade to hire




Employer     Collect Info        Assess Options;       Hire a candidate
                                 Get more info
Zero Moment of Truth
The moment you check online for reviews or additional
information before you make a decision about a product or
service.

The ZMOT occurs when a person checks a movie’s reviews
before buying tickets, or compares hotel reviews before finally
making a decision about that romantic getaway.
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Start focusing on the who
not the how
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Looking for Employment?
Noah didn't wait for his ship to
           come in

         He built one
usabjt@labor.state.ny.us

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Looking for Employment?

  • 2. 1 st Moment of Truth
  • 3. “When the employer comes into contact with any aspect of the job seeker, however remote, and thereby has an opportunity to form an impression.”
  • 5. What type of response are you getting
  • 10. ACTION is purpose-driven and strategic. It is based on knowing where you want to go and acting in way that gets you there
  • 13. • My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
  • 14. • Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
  • 18. Word of mouth is generated by surprise and delight or anger. You don't win because you did a good job, you win because you dramatically exceeded expectations.
  • 20. HIRING Research Engage Hiring PROCESS Decision Job Seeker Enter Build relationship; Get hired consideration set Persuade to hire Employer Collect Info Assess Options; Hire a candidate Get more info
  • 21. Zero Moment of Truth The moment you check online for reviews or additional information before you make a decision about a product or service. The ZMOT occurs when a person checks a movie’s reviews before buying tickets, or compares hotel reviews before finally making a decision about that romantic getaway.
  • 30. Start focusing on the who not the how
  • 58. Noah didn't wait for his ship to come in He built one