Social Media in the Job Search presentation at the Times Union Job Fair in Albany, NY by Ben Thomas

2. IF YOUR PRODUCT STINKS
SOCIAL MEDIA WON’T FIX IT

3. If you’re good at it people will
offer you a job and If you’re
not then why on earth would
someone actually hire you
Go get good at it
-Seth Godin

5. People using Social Media
don't care about the technology
they care about
the communication the technology enables

6. • As technology changes the tools we
use to communicate we still use the
same behavior patterns that we have
evolved over thousands of years

7. Only 2 years ago, employers spent
• about $30 billion on
advertising, career fairs, and headhunters
with about $8.5 billion of that spent on
newspaper, job board, and other forms of
recruitment advertising.

8. • As the recession hit in 2008 and 2009, the
total spending on recruitment
advertising dropped by about two-thirds
to about $3.5 billion:

10. Market Share 2010
6.35% 3.31% 3.30%
84.73%

11. 93% OF BUYING DECISIONS
START WITH AN ONLINE
GOOGLE SEARCH.

12. LinkedIn Profiles - More Accurate
Than Resumes
• "LinkedIn profiles maintained by a
candidate are more accurate than the
Resume maintained by the same
candidate...:
• http://www.fistfuloftalent.com/2010/03/linkedin-profiles---
more-accurate-than-resumes-sad-but-true.html

13. According to recent U.S study by
Cross Tab Marketing:
• 75% of HR departments are now required to
research candidates online. That means they’re
looking candidates up on Google, Facebook,
LinkedIn and Twitter.
• 70% of U.S recruiters and HR professionals say
they have rejected candidates based on
information they found online.
• 85% of employers say that positive online
reputation influences their hiring decisions at least
to some extent. And nearly half say a strong online
reputation influences their decisions to a great
extent.

14. Percent of recruiters and HR professionals who use
these types of sites when researching applicants
•
• Search engines 78%
• Social networking sites 63%
• Photo and video sharing sites 59%
• Professional and business networking sites 57%
• Personal Web sites 48%
• Blogs 46%
• News sharing sites (e.g. Twitter) 41%
• Online forums and communities 34%
• Virtual world sites 32%
• Web sites that aggregate personal information 32%
• Online gaming sites 27%
• Professional background checking services 27%
• Classifieds and auction sites 25%
• None of these 2%

21. • Some of her friends from LA tagged some
pictures of Debbie at the nightclub last
week

25. Personal Branding
(Google Search)
• A friend advertised on Craigslist
for a housekeeper.
Three interesting resumes came to
the top.
She googled each person's name.

26. • The first search turned up a MySpace
page. There was a picture of the
applicant, drinking beer from a funnel.
• Under hobbies, the first entry was,
"binge drinking."

27. • The second search turned up a personal
blog. The most recent entry said,
• "I am applying for some menial jobs that
are below me, and I'm annoyed by it. I'll
certainly quit the minute I sell a few
paintings."
Seth's Blog: Personal branding in the age of
Google
sethgodin.typepad.com/.../personal-branding-in-
the-age-of-google.html

28. • The 3rd? There were only six
matches, and the sixth was from
the local police department,
indicating that the applicant had
been arrested for shoplifting two
years earlier.
• Three for three.
• Google never forgets

29. IS THE NEW RESUME

33. A hazard of social
networking is people will
read what you write
Fed Ex

35. How Most People look for Work
• Want Ads/ Sunday Papers
• Internet
• Employment Agencies
• Word of Mouth
• Direct Contact with Employers

36. How Employers Fill Jobs
• Internal Networks
• Job Postings
• External Networks (Professional
Organizations)
• Placement Employment Agencies
• Civil Service Lists

37. • Job Boards represent 13.2% of external hires.
• Monster and CareerBuilder account for more
than half the job board hires
• http://www.careerxroads.com/news/SourcesOfHi
re10.pdf

38. CareerXroads 8th Annual Source
of Hire Study:
CareerBuilder is accountable for
3.95% of external hires
Monster 3.14%
HotJobs 1.35%

39. 27.3% of new hires resulting from
employee referrals
80% of jobs found from networking
Adriana Llames

40. CareerXroads Source of Hire
Study
• 1 hire for every 15 referrals
• making this category the most efficient
source by far.

41. http://hiremecapitaldistrict.posterous.com/

43. Insanity
doing the same thing over and
over again and expecting
different results.
Albert Einstein

45. • Jobs seekers spend 68% of their time
looking at online job postings
• –and less than one-third of their time
reaching out to others (UpMo.com)

46. Evaluation:
the most important part of the process

47. How do your actions track
to things that are important

48. • If you are not making progress on a
particular goal, attempt to do a root cause
analysis to determine why.

49. • By honestly analyzing your lack of
progress can you determine steps to take
to change this picture.

50. Failure is success if we learn from it
» Malcolm Forbes

51. ―If you don’t know where you’re
going, any road will get you there.‖
- Cheshire Cat

52. • “You can’t hit a target you can’t see.
You can’t accomplish wonderful things
with your life if you have no idea of
what they are. You must first become
absolutely clear about what you want.‖
—Brian Tracy, Maximum Achievement

53. Be concrete
• The more specific you are about what you
want to do, the easier it becomes to
develop a strategy to accomplish it.

54. Mark Granovetter Study
Getting a Job
• 56% of people find employment through a
personal connection
• 18.8 Advertisements/ Placement Agencies
• 20% Applied Directly

55. The Strength of
Weak Ties
Of those who used a contact to get a job
16.7% saw their contact regularly
55.6% saw their contact only occasionally
28% saw their contact rarely
• http://www.flickr.com/photos/alishalynn/3362812680

56. People were not getting job through
their friends, they were getting jobs
through their associations

57. 1973

59. Focus on the who before the how.
Liz Lynch

60. Relationship Centric Goals
Who Can Accelerate my Ability to Achieve
that Goal

61. Using your contacts insight just as a resume
conduit creates a huge missed opportunity

62. • Ask what their department is working on
• What business opportunities their company is focused
on
• How they interface with the department you’re interested
in
• What are the top corporate initiatives, and company
concerns/risks?
• What bothers your contact about their company
• What’s bugging their boss?

63. Some topics you might want to ask
about:
• Marketing decisions: who are your target markets? Why?
• What’s the plan moving forward?
• How does the company generate prospecting lists?
• How is sales organized?
• Who builds sales demos?
• Incentive programs for customers… and incentive programs for the salespeople… motivate what behaviors?
• Are products discounted?
• Who responds to RFPs? Who finds out about them?
• Invoicing & collections: how quickly do your clients pay?
• How tight are the daily delivery routes?
• How well is the warehouse managed? What does it look like? How disciplined are the workers there?
• What’s the real impact of unionization on the floor workers?
• Real estate: does your company own or lease? Why?
• Who owns purchasing decisions?
• Does the company hedge fuel purchases?
• Major client accounts: how much of the overall revenue do they represent?
• What does the company do with its cash? Does it have a huge checking account? Does it invest in 1-year bonds?
• Who is on the Board of Directors, and why?
• What are the company’s loan obligations? What impact do those obligations have on the firm’s ability to take risks
or make investments?
• What new strategic projects are planned for next year?
• What strategic projects are being considered?
• What does top management see as the number one obstacle to growth?
• What do the rank and file see as the number one obstacle to growth?

64. The Internet isn't connecting us as much as
we think it is
Nominally, you have a lot more relationships
— but in reality, few, if any, are actually
valuable.

65. • Real relationships are patterns of mutual
investment.
I invest in you, you invest in me.
» Umair Haque

66. • The reason very few people are willing to
refer job leads and opportunities is
because they don’t yet trust you enough to
make a referral.

67. start giving back before you start
taking

68. • Favors are the currency of success.
» Tim Sanders

69. • Offer your support, expertise, and
resources to people before asking them
for favors.
• Heather Mundell

72. The obstacle is to abandon conventional job
hunting methods

77. Metcalf’s Law
N(n-1)/2
• quantifying the "value" of a
network
• 20(20-1)/2
• 190

79. Forzana Ali

83. Boolean Search Strings

84. Job Fair+Times Union
Job Fair not Albany,NY

85. • * site:linkedin.com (inurl:pub OR
inurl:in) (―business analyst‖ OR
―business analysis‖) (―crystal reports‖
OR other similar tools like informatica,
abinitio etc) ―washington DC metro
area‖ -dir –jobs

90. QR Codes

91. • Having ideas or knowing stuff does not
bring success. Implementation is where
you make things happen.
– Chris Garrett

93. • Ben Thomas
• usabjt@labor.state.ny.us

94. • http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg
• http://www.redwinebuzz.com/winesooth/wp-content/uploads/2009/02/sign-realitycheck.jpg
• http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg
• http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg
• http://www.thebusyfool.com/wp-content/uploads/2009/05/fotolia_5665994_xs.jpg
• http://careersuccess.typepad.com/my_weblog/2010/01/what-are-you-getting-better-at.html
• http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job-
search/?utm_source=twitterfeed&utm_medium=twitter
• http://online.wsj.com/article/SB10001424052748704405704575596594085394812.html?mod=djemTMB_h
• http://humanresources.about.com/od/performancemanagement/a/goal_setting_3.htm
• Rory Sutherland: Life Lessons from an Ad Man 5:37