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Alternative Channels for Functional Foods

Assess the strategies which functional food and ingredient manufacturers have adopted to distribute and
position their products within the retail markets, clinics and with institutional foodservice providers in order
to reach their target audience. Case studies are provided and barriers to entry discussed, particularly in
the light of recent changes in the EU regulation of health claims.

Features and benefits

       Assess the current market and distribution channels available to the food industry.
       Examine non-traditional ditribution opportunites and understand the barriers to market entry.
       Analyze the strategies being used by manufacturers of key functional ingredients.
       Review recent changes in EU regulation of health claims and assess its potential impact on the
        industry.

Highlights

The nutrition industry is undergoing a strategy shift to take into account the increasing consumer focus on
health and wellness. This is resulting in the development of new ingredients, the adoption of new
technologies, a greater reliance on evidence-based research and the exploration of new distribution
channels to target specific consumers.

As governments and insurers struggle with the financial realities associated with caring for the increasing
numbers of patients with chronic disease, managed care facilities require healthier food products to help
speed up the recovery of patients and reduce overall costs.

The food industry is using the help of healthcare professionals – physicians, nurses and dietician – to
increase consumer awareness of functional foods. In addition, food service providers of health
institutions, such as hospitals, clinics, residential and care homes, have become powerful allies in the
promotion of healthier foods and menus.

Buy your copy of this report @ http://www.reportsnreports.com/reports/178828-alternative-
channels-for-functional-foods.html

Report Details:
Published: July 2012
No. of Pages: 153
Price: Single User License – US$4795           Corporate User License – US$17981
Your key questions answered

       How is mass retailing changing the way functional food products are being distributed to
        consumers?
       Which functional ingredients and foods are gaining consumer acceptance, and how?
       How can manufacturers look beyond traditional retail distribution for functional food products?
       How can manufacturers utilize the internet and mobile apps to interact with consumers?
       What impact are the changes in EU regulation on health claims having on the food industry?

Table Of contents

About the author
(Untitled section)
Dr Sara Sleigh
Dr Cheryl L Barton
Disclaimer

EXECUTIVE SUMMARY
Introduction
Market drivers
Food distribution channels
Potential barriers to entry
Positioning products

Introduction
The convergence of food and pharma
Fresh foods
Fortified foods
Processed foods
Functional foods
Dietary supplements
Medical nutrition
Distribution channels
Market opportunities
How can manufacturers more effectively position functional ingredients?
Report outline
Report structure

Market drivers
Summary
Market drivers
Obesity and non-communicable diseases
Targeting ‘at-risk’ consumers
The aging population
Targeting healthy aging
The increasing economic burden of disease
Consumer awareness
Emerging technologies
Key corporate trends
Conclusions

Food distribution channels
Summary
Introduction
Positioning a nutritious functional product
Different distribution strategies
Food and grocery retail market
Mass market retail
Specialists stores
Health and beauty stores
Health clubs & spas
Internet and mobile technologies
Mobile consumers
Foodservices
Hospitals
Residential care home and assisted living
Health practitioners & healthcare organizations
Endorsement of healthcare professional
Endorsement from healthcare organizations
Conclusions

Potential barriers to entry
Summary
Introduction
Regulatory issues
Food safety
US
EU
Challenges and controversy
Evidence for the health benefits of functional food and dietary supplements
Clinical trials
Biomarkers
Consumer acceptance of functional foods and dietary supplements
Factors affecting consumer acceptance
Food technology and risk perceptions
Sources of consumer cynicism
Marketing restrictions
Healthy perceptions and processed foods
An alternative view – pharmaconutrition
Conclusions

Positioning products
Summary
Introduction
Case study: probiotics
Distribution channels
Barriers to entry
Case study: prebiotics
Distribution channels
Barriers to entry
Case study: Fruitflow (Provexis/DSM Nutritional)
Distribution channels
Barriers to entry
Case Study: Cirku & CocoaVia (Mars Botanical)
Distribution channels
Barriers to entry
Health claims
Case study: Epigallocatechin gallate (EGCG) from green tea
Distribution channels
Barriers to entry
Future outlook
Product health claims
Distribution channel
e-Marketing
Healthcare community
Regulatory overhaul
Managed care facility endorsement

Appendix
(Untitled section)
Chapter 1 References
Chapter 2 References
Chapter 3 References
Chapter 4 References
Chapter 5 References

List Of Tables

Table: Revenues in the functional food industry in Europe and North America: 2001 to 2011 ($m)
Table: Ingredients and finished goods: market leaders
Table: Examples of nutraceuticals and their potential health benefits
Table: The dietary supplements market in the US and Europe: 2010 to 2015
Table: Estimated relative risk of disease by BMI category: overweight and obesity
Table: Acquisitions and licensing within the functional food industry
Table: Source of health information for functional food purchases
Table: Healthcare professional taking supplements
Table: Healthcare professional recommending supplements
Table: Regulatory authorities responsible for health claim regulation in different nations
Table: Examples of health claims meeting significant scientific agreement

List Of Figures

Figure: Continuum of food categories targeting nutritional needs
Figure: Our changing relationship with food
Figure: Revenues in the functional food industry in Europe by country ($m)
Figure: Revenues for different sectors of the functional food market in Europe and the US, by health need
(2011; $m)
Figure: The dietary supplements market in the US and Europe by market sector (2011)
Figure: Medical nutrition on the continuum between food and pharmaceuticals
Figure: Potential food distribution channels
Figure: Shift in consumer focus and drivers for growth within the functional food industry
Figure: Percentage of the world population aged over 60
Figure: World population over 80 (UN estimates)
Figure: Healthcare spending as a percentage of Gross Domestic Product in OECD countries (2009)
Figure: Food distribution – supply chain
Figure: Targeting receptive consumers
Figure: Food distribution channels through retail outlets
Figure: Global food and grocery retail sales by market segment and region, 2011
Figure: Hypermarkets, supermarkets and discounters and food and grocery sales ($bn)
Figure: Specialty stores revenues, 2007–2011 ($m)
Figure: Customer focus and specialization of specialty stores versus mass retail



Find related reports on Food and Beverage @ http://www.reportsnreports.com/market-
research/food-and-beverages/

Contact:
TX, Dallas North - Dominion Plaza,
17304, Preston Road,
Suite 800, Dallas 75252.
+ 1 888 391 5441
sales@reportsandreports.com

Connect With Us:

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Alternative channels for functional foods

  • 1. Alternative Channels for Functional Foods Assess the strategies which functional food and ingredient manufacturers have adopted to distribute and position their products within the retail markets, clinics and with institutional foodservice providers in order to reach their target audience. Case studies are provided and barriers to entry discussed, particularly in the light of recent changes in the EU regulation of health claims. Features and benefits  Assess the current market and distribution channels available to the food industry.  Examine non-traditional ditribution opportunites and understand the barriers to market entry.  Analyze the strategies being used by manufacturers of key functional ingredients.  Review recent changes in EU regulation of health claims and assess its potential impact on the industry. Highlights The nutrition industry is undergoing a strategy shift to take into account the increasing consumer focus on health and wellness. This is resulting in the development of new ingredients, the adoption of new technologies, a greater reliance on evidence-based research and the exploration of new distribution channels to target specific consumers. As governments and insurers struggle with the financial realities associated with caring for the increasing numbers of patients with chronic disease, managed care facilities require healthier food products to help speed up the recovery of patients and reduce overall costs. The food industry is using the help of healthcare professionals – physicians, nurses and dietician – to increase consumer awareness of functional foods. In addition, food service providers of health institutions, such as hospitals, clinics, residential and care homes, have become powerful allies in the promotion of healthier foods and menus. Buy your copy of this report @ http://www.reportsnreports.com/reports/178828-alternative- channels-for-functional-foods.html Report Details: Published: July 2012 No. of Pages: 153 Price: Single User License – US$4795 Corporate User License – US$17981
  • 2. Your key questions answered  How is mass retailing changing the way functional food products are being distributed to consumers?  Which functional ingredients and foods are gaining consumer acceptance, and how?  How can manufacturers look beyond traditional retail distribution for functional food products?  How can manufacturers utilize the internet and mobile apps to interact with consumers?  What impact are the changes in EU regulation on health claims having on the food industry? Table Of contents About the author (Untitled section) Dr Sara Sleigh Dr Cheryl L Barton Disclaimer EXECUTIVE SUMMARY Introduction Market drivers Food distribution channels Potential barriers to entry Positioning products Introduction The convergence of food and pharma Fresh foods Fortified foods Processed foods Functional foods Dietary supplements Medical nutrition Distribution channels Market opportunities How can manufacturers more effectively position functional ingredients? Report outline Report structure Market drivers Summary Market drivers Obesity and non-communicable diseases Targeting ‘at-risk’ consumers The aging population Targeting healthy aging The increasing economic burden of disease
  • 3. Consumer awareness Emerging technologies Key corporate trends Conclusions Food distribution channels Summary Introduction Positioning a nutritious functional product Different distribution strategies Food and grocery retail market Mass market retail Specialists stores Health and beauty stores Health clubs & spas Internet and mobile technologies Mobile consumers Foodservices Hospitals Residential care home and assisted living Health practitioners & healthcare organizations Endorsement of healthcare professional Endorsement from healthcare organizations Conclusions Potential barriers to entry Summary Introduction Regulatory issues Food safety US EU Challenges and controversy Evidence for the health benefits of functional food and dietary supplements Clinical trials Biomarkers Consumer acceptance of functional foods and dietary supplements Factors affecting consumer acceptance Food technology and risk perceptions Sources of consumer cynicism Marketing restrictions Healthy perceptions and processed foods An alternative view – pharmaconutrition Conclusions Positioning products
  • 4. Summary Introduction Case study: probiotics Distribution channels Barriers to entry Case study: prebiotics Distribution channels Barriers to entry Case study: Fruitflow (Provexis/DSM Nutritional) Distribution channels Barriers to entry Case Study: Cirku & CocoaVia (Mars Botanical) Distribution channels Barriers to entry Health claims Case study: Epigallocatechin gallate (EGCG) from green tea Distribution channels Barriers to entry Future outlook Product health claims Distribution channel e-Marketing Healthcare community Regulatory overhaul Managed care facility endorsement Appendix (Untitled section) Chapter 1 References Chapter 2 References Chapter 3 References Chapter 4 References Chapter 5 References List Of Tables Table: Revenues in the functional food industry in Europe and North America: 2001 to 2011 ($m) Table: Ingredients and finished goods: market leaders Table: Examples of nutraceuticals and their potential health benefits Table: The dietary supplements market in the US and Europe: 2010 to 2015 Table: Estimated relative risk of disease by BMI category: overweight and obesity Table: Acquisitions and licensing within the functional food industry Table: Source of health information for functional food purchases Table: Healthcare professional taking supplements Table: Healthcare professional recommending supplements Table: Regulatory authorities responsible for health claim regulation in different nations
  • 5. Table: Examples of health claims meeting significant scientific agreement List Of Figures Figure: Continuum of food categories targeting nutritional needs Figure: Our changing relationship with food Figure: Revenues in the functional food industry in Europe by country ($m) Figure: Revenues for different sectors of the functional food market in Europe and the US, by health need (2011; $m) Figure: The dietary supplements market in the US and Europe by market sector (2011) Figure: Medical nutrition on the continuum between food and pharmaceuticals Figure: Potential food distribution channels Figure: Shift in consumer focus and drivers for growth within the functional food industry Figure: Percentage of the world population aged over 60 Figure: World population over 80 (UN estimates) Figure: Healthcare spending as a percentage of Gross Domestic Product in OECD countries (2009) Figure: Food distribution – supply chain Figure: Targeting receptive consumers Figure: Food distribution channels through retail outlets Figure: Global food and grocery retail sales by market segment and region, 2011 Figure: Hypermarkets, supermarkets and discounters and food and grocery sales ($bn) Figure: Specialty stores revenues, 2007–2011 ($m) Figure: Customer focus and specialization of specialty stores versus mass retail Find related reports on Food and Beverage @ http://www.reportsnreports.com/market- research/food-and-beverages/ Contact: TX, Dallas North - Dominion Plaza, 17304, Preston Road, Suite 800, Dallas 75252. + 1 888 391 5441 sales@reportsandreports.com Connect With Us: