MGT 220 - Video Case Analysis

1. PRINCIPLES OF
MANAGEMENT
MGT 220

2. Who am I ?
Susan Van Alstyne, MLIS
Library Director
Newark Campus Library
sva@berkeleycollege.edu
973-642-3888 x6170

3. Why am I here?
 To provide research guidance for
your assignments
 This proliferation of information
requires skills to assess and evaluate
the quality of that information
Pay attention
Take notes
Ask questions
Quiz at the end of this presentation !

4. LEARNING
OBJECTIVE
Students will use appropriate
controlled vocabulary to navigate
subject/discipline-specific
databases, identify gaps in
information gathered, and employ
alternative search tools—including
bibliographies and citations to find
additional materials.

5. Research Process
Identify
Topic
Research
Strategy /
Actual
Research
Evaluate
Synthesiz
e /
Free
Writing/
Proofread
Cite

6. Assignment
Information you will need:
◦ Find company information
◦ Find business articles
◦ Find data from business websites
*Apply textbook topics to search for
information

7. Assignment
 Analysis of ONE VIDEO CASE (found
at the end of the chapters in your
textbook):
 Address the questions at the end of the case
 Summarize & Expand on the case with articles
presenting key facts of the case
 At LEAST 3 Scholarly articles
 9 page report
 Do not repeat information found in the textbook
 Power Point presentation of the report

8. Researching a company
 Public companies will have much
more information readily available
than small private companies
 What we can learn…
◦ Products and services
◦ Industry and competitor companies
◦ How the company is performing
◦ Current trends with that company

9. Sources of information
 Corporate site
 Online databases
◦ Business Source Premier
◦ Mergent Online
◦ Plunkett Research
◦ Proquest Central

10. Why should we trust
databases?
The material has been vetted by experts
They often contain peer reviewed journal
articles
They have tools to help refine your search
They are frequently updated

11. Internet searching
 Google is a powerful tool but is not
designed for research
 Challenge of assessing and evaluating
information
◦ Accuracy
◦ Authority
◦ Objectivity
◦ Currency

12. Corporate website
 Type into Google:
◦ Company Name or go directly to
corporate web site
◦ Public companies must communicate with
their shareholders
◦ They are required to publish detailed
information about their company in the
form of 10-K reports, SEC filings and
detailed annual reports

13. PepsiCo Corporate Site

14. PepsiCo corporate site

15. Merck corporate site

16. Online databases
 Berkeley subscribes to over 50 of
these databases
 Information found through the
databases is generally more accurate
and trustworthy
 They allow you to better pinpoint the
information you need
 Several of them are business-centric
 Each one has unqiue content and
benefits

17. BUS Databases (some
examples)
Business Source Premier
Datamonitor reports with
SWOT analysis, article
search;
ABI Inform Complete
(ProQuest Central )
Article search
WSJ and NYT
Peer reviewed articles

18. BUS Databases (some
examples)
Plunkett Research
 Industry analysis
 Professional Associations
Mergent
 U.S & international company data and
reports;
Lexis-Nexis Academic
 articles, SWOTS, reports, legal
resources.
Reference USA
 Local companies / small business

19. Access through Blackboard

21. Databases A-Z

22. Choosing Mergent Online

23. Insert company name

24. Wealth of information

25. Business Source Premier

26. Business Source Premier
Search for
articles
about the
company

27. Business Source Premier

28. Business Source Premier

29. Business Source Premier

30. Business Source Premier

31. Datamonitor Reports
 Narrative discussions of company
description, history, vision, SWOT
reports and more!
 Usually updated every 6 months

32. ProQuest Central

33. ProQuest Central

34. ProQuest Central

35. ProQuest Central

36. Limits
If you are overwhelmed with the number
of hits you can narrow your search to:
◦ Title
◦ Subject
◦ Date of publication
If you don’t have enough articles – use
different search terms (synonyms)

37. So, how do I find my search
terms?
From my textbook
Class notes
From the syllabus or assignment
From the first few articles that I find
Suggestions from the databases

38. ProQuest Central

48. TD NET - EZ FIND

54. Let’s Review
 Blackboard
 Databases (A-Z or by subject)
 ABI Inform Complete
 Advanced Search
 If two many results - limit your search
by
 Title
 Date of publication
 Format (journals only) etc.

55. Let’s Review
 Preview and open the selected article
 Notice citation tool
 Scroll down to see references
(bibliography, work cited)
 Locate your reference using TDNET –
EZ FIND (on library database A-Z)
 Search for a journal and within the
journal for the your reference

56. When examining documents
Some things to think about…
Who is the author? Authority
Has the article been peer-reviewed?
Scholarly vs. Popular articles
 How old is the information? Date
What is the “point of view”-
Do you think there is bias?
 Is it closely related enough to my to my
topic? aka Relevance

57. What Else Have We Learned
here?
TRANSFERABLE SKILLS
How can doing this assignment help you
with
other research assignments in the future?
Let’s talk about this for a while

58. Any questions?

59. What is the term that implies the ability
to understand and evaluate information?
A. Librarian Skills
B. Information Literacy
C. Comprehensive Research
Knowledge
D. Online Reference Ability
QUIZ

60. Where to look for Datamonitor
reports?
A. Google
B. Reference U.S.A.
C. NYSE website
D. Business Source
Premier
QUIZ

61. When you have too many
articles on your topic how can
you narrow your search ?
A. By title
B. By subject
C. By date of publication
D. All the above
QUIZ

62. Which database will help you find
articles about your cases?
A. ProQuest Central (ABI
Inform Complete)
B. Business Source Premier
C. Lexis-Nexis Academic
D. All the above
QUIZ

63. What’s the name of the library service
that allows you to locate journals
within databases?
A. ebrary
B. Catalog
C. Ez Find (TDNET)
D. All the above
QUIZ

64. To avoid
plagiarismAlways include citations for wording or
ideas if they are not your own
Citations
owl.english.purdue.edu/owl/
OWL (Online Writing Lab) at Purdue
University

66. LibGuides

67. ebooks ready to
download to your
device
Live chat with a
Berkeley College
librarian
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LIBRARIAN:
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