Clearwater Regional Chamber of Commerce Retreat 2010
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Ideas for building a vibrant chamber community through social media.
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Clearwater Regional Chamber of Commerce Retreat 2010
- 1. Building a Vibrant Chamber Community Through Social Media November 10, 2010
- 2. Marketing History Lesson 1950 to 2000 2
- 3. In a Transition 1990 to 2000 2000 to 2009 3
- 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing 4
- 5. Buyers Don’t Have to Tolerate It 5
- 6. But….. Some marketers don’t get it…. 6
- 7. New Marketing Paradigm Relationship Building Content Strategy Mindset Shift 7
- 9. How Did We Get Here?
- 10. Farming 1.0 10
- 11. Farming 2.0 11
- 12. Telephone 1.0 12
- 13. Telephone 2.0 13
- 14. Computers 1.0 14
- 15. Computers 2.0 15
- 17. Consumers Don’t Tolerate Marketing 1.0 http://www.youtube.com/watch?v=heSudg-tfIk 17
- 18. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/ 18
- 19. Marketing Budgets Going More Digital 19
- 20. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 20
- 21. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 21
- 22. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 22
- 23. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 23
- 24. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 24
- 25. Blogging and B2C and B2B Leads 25 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
- 26. Bigger Blogs Generate More Leads 26 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
- 27. How do Marketers Make the Transition?
- 28. Marketing 2.0 Mindset Think Like a Publisher Focus on Relationships 28
- 29. Think Like a Publisher! Think Content! ◦ Blogs ◦ Newsletters ◦ White Papers ◦ e-books ◦ Podcasts ◦ Videos ◦ Photos ◦ Presentations 29
- 30. The Three E’s 30
- 34. Getting Found is Broader Now 34
- 35. Getting Found is Broader Now 35
- 36. Getting Found is Broader Now 36
- 37. Getting Found is Broader Now 37
- 38. Search Results Then and Now 2000 2010 Web Pages Web Pages Blogs Videos Images Retail Listings Reviews Local Listings Social Networking Results 38
- 39. How Can You Attract More Members?
- 41. Engage The Community Online 41
- 42. Help Members Sell More! 42
- 43. How Can You Retain More Members?
- 45. Help Members Sell More! 45
- 46. What Do You Do Next? 46 Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Embrace Marketing 2.0
- 47. More… Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Amazon Wheatmark's online bookstore Website: http://www.findandconvert.com http://www.bernieborges.com Blog: http://www.findandconvert.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Page: http://www.facebook.com/findandconvert
- 48. Image Credits 48 All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
Notas del editor
- http://www.amazon.com/exec/obidos/ASIN/1604942886http://www.wheatmark.com/merchant2/merchant.mvc?Screen=PROD&Store_Code=BS&Product_Code=9781604942880